t he Boston Consulting Group (BCG), a management consulting firm, has offices in more than 90 cities in 50 countries and has more than 14,000 employees, 900 partners, and 20,000 alumni. Now in its sixth decade, the company continues not only to grow but also to embody the same timeless sense of purpose instilled at its inception. Helping organizations make the changes needed to seize competitive advantage has always been BCG's mission since its founding in 1963. spring 2018 I designsolutions 15