Design Solutions - Fall 2019 - 55

product lines at ARAUCO
North America. He holds
a Bachelor of Science in
business administration
from the University of North
Carolina, Wilmington, with a
concentration in marketing.

AKZONOBEL:
Wood Coatings
Color of the Year
Tranquil Dawn has been
unveiled as AkzoNobel's
Color of the Year for 2020.
The culmination of extensive
trend research, it's designed
to capture the essence of
what makes us human, as
the dawn of a new decade
arrives. A delicate, fluid shade
somewhere between green,
blue and grey, Tranquil Dawn
features in all four of the
accompanying color palettes.
They are used throughout
the company's paints and
coatings businesses to inspire
customers and make the task
of choosing color easier.
Color experts from the
company's wood coatings
business were heavily
involved and worked closely
with AkzoNobel's global
color and design team to
develop on-trend selections

	

for customers in various paints
and coatings markets. One of
the main areas of focus was
translating the four related
color palettes (Upcycle,
Hybrid, Classical and Evolve)
for wood customers to use
with specific products.  
Working with colors for
wood furniture, cabinets
and flooring is an art which
requires careful attention.
Because unlike a wall paint
- which usually involves
applying color to a white
surface to get a 100% match
- a wood coating can also
be applied to play and blend
with its substrate. So the
wood coatings business took
the color of the year and its
four accompanying palettes
and carefully crafted different
finishes for different products.
"Getting our customers
excited about color and the
latest trends is all part of what
we do as a company that
loves color, based on centuries
of experience and expertise,"
says Rob Haley, color trends
manager for the wood
coatings business. "The latest
generation of new homeowners
and designers are looking for
dynamic new trends, such as
mixing old objects with nontraditional colors, or mixing

Obsessed with every detail.
PRODUCING BEAUTIFUL WOOD PRODUCTS IS YOUR PASSION.
OURS IS IN THE DETAILS.
At Sherwin-Williams, we take the guesswork out of
your finishing operation with customized solutions
tailored to meet your specific needs and a relentless
focus on developing industry-leading technologies
that help you bring out the natural beauty in your
wood products.
Partnering with you to meet and exceed your most
challenging performance and application needs is
what drives us.
Let us show you what's next

T O L E A R N M O R E , C O N T A C T O U R T E A M A T 8 7 7 -7 0 5 - 2 6 8 1
OR VISIT OEM.SHERWIN-WILLIAMS.COM

fall 2019

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designsolutions 	

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https://www.sherwin-williams.com/?WT.mc_id=m.sherwin-williams.com http://www.gemini-coatings.com

Design Solutions - Fall 2019

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