BizBash - Fall 2017 - 24

TRADE SHOWS

Trade Up
Here's a look at noteworthy trade show
design ideas from expos and conferences.
By IAN ZELAYA

At MinExpo 2016 in Las Vegas, GES and Converse
Marketing designed a 52,000-square-foot exhibit for
construction and mining equipment manufacturer
Caterpillar. The display featured 14 mining machines, 42
video-messaging areas, 20 tabletop multi-touch surfaces,
two operator simulators, two VR experiences, and more.

Freddie Georges Production Group designed
Netflix's debut at Comic-Con in San Diego in July.
The 20- by 30-foot booth featured a tunnel comprising 68 monitors that broadcast preview trailers of
the service's shows. It also had an interactive social
media element that shared posts from influencers.

At the C.T.I.A. Super Mobility show in September 2016 in
Las Vegas, Pinnacle Exhibits designed an all-white showroom for Mobilitie, a wireless solutions provider for stadiums and other mega-venues. The showroom featured
scale models of several famous venues with lifelike details
of the venue structure, people, screens, and lights.

CONTINUED ON PAGE 26

PHOTOS: MICHAEL T
TAFT (MOBILITIE), COURTESY OF VENDORS (ALL OTHERS)

For the 23rd edition of gaming expo E3 in Los Angeles in
June, Event Eleven designed a
mid-century modern home for
software company Take-Two
Interactive-all on the trade
show floor. The 8,000-squarefoot space featured a pool, an
exterior deck, a service kitchen,
and a game room. Bedrooms,
a living room, a lounge, and a
dining room served as meeting
spaces.



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