BizBash - Fall 2017 - 26

For exterior-building product company Ply Gem, MG created a booth that was
designed to showcase the company's products in action in an exterior house display, while telling the brand story in an interior space. The booth, which was featured at the International Builders' Show in Orlando in January, offered displays
that identified which products were used on each wall and told solution stories
focused on design, durability, comfort, and remodeling.

At the construction-industry trade show ConExpo in
Las Vegas in March, MG designed a large space for
Topcon with several points for attendee engagement.
Stations included product demo areas, an upper-deck
V.I.P. area, a cage where company representatives
demonstrated the latest in Topcon drone technology,
and a theater shaped like a bulldozer that screened a
video about the company's bulldozer control system.

At Vision Expo East,
which took place in
April in New York,
Creatacor designed a
20- by 60-foot booth
for Silhouette eyewear
that included a variety of displays for the
brand's four lines. For
the Neubau line, which
uses natural material for the frames,
Creatcor designed a
living moss wall as a
backdrop for the eyewear display boxes.

Sparks partnered with
Pentax Medical to create the "Colonoscopy
Challenge" at Digestive
Disease Week 2017 in
Chicago. The interactive
game used LCD touch
screens that took attendees on a journey through
the colon. Pentax donated money to the
Colon Cancer Alliance for
each time the game was
played.

Facebook launched its new social media and virtual-reality product
Spaces at its F8 Developers Conference in April in San Jose, California.
Freddie Georges Production Group designed a social media and VR environment that involved brand ambassadors engaging with attendees in
pairs. Glass walls created separate spaces for each pair to test the product.

PHOTOS: GARY PROCHORCHIK (TOPCON), DAVID J. CREWE (PENTAX), COURTESY OF VENDORS (ALL OTHERS)

TRADE SHOWS



Table of Contents for the Digital Edition of BizBash - Fall 2017

Contents
BizBash - Fall 2017 - 1
BizBash - Fall 2017 - 2
BizBash - Fall 2017 - Contents
BizBash - Fall 2017 - 4
BizBash - Fall 2017 - 5
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