BizBash - Fall 2017 - 30

Photo Ops
These innovative photo booth concepts are
smart, surprising, and, most of all, shareable.
By ADELE CH
CHAPIN

FoxTales' (getfoxtales.com) gravity-defying StoryRoom is a rotating
360-degree visual experience. The room and video camera rotate
in unison, creating the illusion of guests crawling up the wall and
dancing on the ceiling. For Comic-Con International in July, the New
York-based experiential marketing firm customized the StoryRoom
with branding for FX's comedy-drama Atlanta.

In August, Simple Booth (simplebooth.com)
debuted a new product called LiveFeed.
In conjunction with the company's HALO
photo booth platform, LiveFeed displays the
guests' photos in a real-time gallery, which
can be projected or viewed on screens.

MORE

HL Group and Natuzzi Italia developed a balWatch
loon installation photo booth in collaboration
booth
with the Bosco for the Italian furniture brand's
in action
event in May, which featured art by New York
artists Ed Granger, Jon Burgerman, and Hektad
that was inspired by Natuzzi Italia's Re-vive chair. Guests splattered paint
and decorated a backdrop of black and white balloons with vibrant colors
from a branded paint can, creating their own works of art in front of a GIF
photo booth.

PHOTOS: KELSEY STANTON/BF
T
TANTON/BF
A.COM (BALLOON INSTALLATION), BRITTANY KEENE (FOXTALES), COURTESY OF VENDORS (ALL OTHERS)

IDEA FILE

This summer,
Watch
the Bosco
booth
(thebosco
in action
.com) unveiled a new
video booth that is inspired by the video
confessional format perfected on reality
television. Guests are able to make what
feels like a mini music video, then instantinstant
ly share it on their social media feeds. The
videos can be customized by using faster
cuts or slow motion, plus they can be
branded with a watermark or an animatanimat
ed title card at the end.


https://www.thebosco.com/products/video-booth https://www.thebosco.com/ https://www.thebosco.com/ http://www.getfoxtales.com/ https://www.simplebooth.com/

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