BizBash - Fall 2017 - 38

features the world's first dual VR arenas, according to
general manager Brett Bovio. Housed inside a converted industrial park warehouse, each 2,000-squarefoot arena accommodates eight participants at a time.
While not combinable, the two together create the
largest free-roam VR gaming facility in the country.
The venue was primarily created with groups in
mind, Bovio adds, and it can be used for meetings, outings, or teambuilding sessions. There is dedicated conference and event space for as
many as 40 people that comes
with tables, chairs, whiteboards,
and buffet tables. The venue
provides catering, or groups
can bring in their own food
and beverage offerings. Groups
of as many as 90 can rent the
2,000-square-foot open space
adjacent to the arenas for use as
a dining and meeting area while
watching colleagues or clients
at VR play.
Announced expansion plans include opening
a second venue west of Boston in Marlborough,
Massachusetts, by late 2017, followed by additional
sites in Philadelphia and New Jersey.
With combined backgrounds in advertising, animation, gaming and experience design, and theater,
San Francisco-based Exit Reality founders Yoni Koenig
and Ilya Druzhnikov have created a unique business
model and VR venue to "take VR to the people" in
trucks outfitted with headsets and hardware. Inside
the truck, participants can experience "room-scale"
games and experiences, a type of VR that uses movement as well as VR tracking in a particular area to
mimic movement in the virtual atmosphere.

The company's first vehicle was a refurbished
mail truck. Now aggressively scaling up, Exit Reality is
building its own customized vehicles from the chassis up. More fuselage than truck, the design motif is
themed around "departures and destinations." And
the partners and their growing fleet are going places.
With private and corporate events, festivals, and
related gatherings on its map, Exit Reality has brought
its VR experience to events in cities from New York to
Vancouver.
The company also is rapidly
expanding its inventory of VR
cubes. Pre-fitted with electronics
and lighting, the portable metal
enclosures, lined with acoustical foam, snap together to form
versatile cubical spaces wherever
they are deployed.
Focused on the convergence
of meetings, events, hospitality, and VR, Exit Reality's creators
have partnered with Los Angelesbased Viceroy Hotel Group to introduce VR to the
luxury brand's properties. Their flagship project, unveiled
in May, was a VR space customized for a corner of the
S&L Lounge at Viceroy's Hotel Zetta in San Francisco.
Exit Reality also customizes VR content for brand
activations, product launches, and other corporate
initiatives.
Readying for full launch this fall following its soft
opening in July, VR World NYC in New York stands out
in several ways. The first is its high-traffic location-
steps from the Empire State Building in Midtown.
Second is scale: Covering 20,000 square feet on three
levels, it meets its claim of being North America's "largest virtual-reality experience center." And with some

Groups can rent the
open space adjacent to
the arenas for use as
a meeting area while
watching colleagues or
clients at VR play.

50 games and experiences ranging from virtual rock
climbing to the VR version of popular mobile app Fruit
Ninja, VR World NYC offers the most options by far of
any North American venue.
While positioned as an attraction, the venue features its own bar and hosts groups and events. It has
private rooms and whole floor options, including the

1,000-square-foot mezzanine or the 6,000-square-foot
second floor. Non-buyout capacity is 100 people.
Buyouts are conditionally available, ranging from
250 to as many as 400, depending on the number of VR
games used. Group admission rates apply to 20-plus
individuals, with teambuilding packages available for
groups of as many as 30 people.

PHOTO: COURTESY OF
EXIT REALITY

Exit Reality



Table of Contents for the Digital Edition of BizBash - Fall 2017

Contents
BizBash - Fall 2017 - 1
BizBash - Fall 2017 - 2
BizBash - Fall 2017 - Contents
BizBash - Fall 2017 - 4
BizBash - Fall 2017 - 5
BizBash - Fall 2017 - 6
BizBash - Fall 2017 - 7
BizBash - Fall 2017 - 8
BizBash - Fall 2017 - 9
BizBash - Fall 2017 - 10
BizBash - Fall 2017 - 11
BizBash - Fall 2017 - 12
BizBash - Fall 2017 - 13
BizBash - Fall 2017 - 14
BizBash - Fall 2017 - 15
BizBash - Fall 2017 - 16
BizBash - Fall 2017 - 17
BizBash - Fall 2017 - 18
BizBash - Fall 2017 - 19
BizBash - Fall 2017 - 20
BizBash - Fall 2017 - 21
BizBash - Fall 2017 - 22
BizBash - Fall 2017 - 23
BizBash - Fall 2017 - 24
BizBash - Fall 2017 - 25
BizBash - Fall 2017 - 26
BizBash - Fall 2017 - 27
BizBash - Fall 2017 - 28
BizBash - Fall 2017 - 29
BizBash - Fall 2017 - 30
BizBash - Fall 2017 - 31
BizBash - Fall 2017 - 32
BizBash - Fall 2017 - 33
BizBash - Fall 2017 - 34
BizBash - Fall 2017 - 35
BizBash - Fall 2017 - 36
BizBash - Fall 2017 - 37
BizBash - Fall 2017 - 38
BizBash - Fall 2017 - 39
BizBash - Fall 2017 - 40
BizBash - Fall 2017 - 41
BizBash - Fall 2017 - 42
BizBash - Fall 2017 - 43
BizBash - Fall 2017 - 44
BizBash - Fall 2017 - 45
BizBash - Fall 2017 - 46
BizBash - Fall 2017 - 47
BizBash - Fall 2017 - 48
BizBash - Fall 2017 - 49
BizBash - Fall 2017 - 50
BizBash - Fall 2017 - 51
BizBash - Fall 2017 - 52
BizBash - Fall 2017 - 53
BizBash - Fall 2017 - 54
BizBash - Fall 2017 - 55
BizBash - Fall 2017 - 56
BizBash - Fall 2017 - 57
BizBash - Fall 2017 - 58
BizBash - Fall 2017 - 59
BizBash - Fall 2017 - 60
BizBash - Fall 2017 - 61
BizBash - Fall 2017 - 62
BizBash - Fall 2017 - 63
BizBash - Fall 2017 - 64
BizBash - Fall 2017 - 65
BizBash - Fall 2017 - 66
BizBash - Fall 2017 - 67
BizBash - Fall 2017 - 68
BizBash - Fall 2017 - 69
BizBash - Fall 2017 - 70
BizBash - Fall 2017 - 71
BizBash - Fall 2017 - 72
BizBash - Fall 2017 - 73
BizBash - Fall 2017 - 74
BizBash - Fall 2017 - 75
BizBash - Fall 2017 - 76
BizBash - Fall 2017 - 77
BizBash - Fall 2017 - 78
BizBash - Fall 2017 - 79
BizBash - Fall 2017 - 80
BizBash - Fall 2017 - 81
BizBash - Fall 2017 - 82
BizBash - Fall 2017 - 83
BizBash - Fall 2017 - 84
BizBash - Fall 2017 - 85
BizBash - Fall 2017 - 86
BizBash - Fall 2017 - 87
BizBash - Fall 2017 - 88
BizBash - Fall 2017 - 89
BizBash - Fall 2017 - 90
BizBash - Fall 2017 - 91
BizBash - Fall 2017 - 92
BizBash - Fall 2017 - 93
BizBash - Fall 2017 - 94
BizBash - Fall 2017 - 95
BizBash - Fall 2017 - 96
BizBash - Fall 2017 - 97
BizBash - Fall 2017 - 98
BizBash - Fall 2017 - 99
BizBash - Fall 2017 - 100
BizBash - Fall 2017 - 101
BizBash - Fall 2017 - 102
BizBash - Fall 2017 - 103
BizBash - Fall 2017 - 104
BizBash - Fall 2017 - 105
BizBash - Fall 2017 - 106
BizBash - Fall 2017 - 107
http://www.nxtbook.com/nxtbooks/bizbash/best2020
http://www.nxtbook.com/nxtbooks/bizbash/best2020_chicago
http://www.nxtbook.com/nxtbooks/bizbash/best2020_canada
http://www.nxtbook.com/nxtbooks/bizbash/2019Fall
http://www.nxtbook.com/nxtbooks/bizbash/2019Spring
http://www.nxtbook.com/nxtbooks/bizbash/best2019_toronto
http://www.nxtbook.com/nxtbooks/bizbash/best2019
http://www.nxtbook.com/nxtbooks/bizbash/2018fallwinter
http://www.nxtbook.com/nxtbooks/bizbash/2018fall
http://www.nxtbook.com/nxtbooks/bizbash/2018design
http://www.nxtbook.com/nxtbooks/bizbash/best2018
http://www.nxtbook.com/nxtbooks/bizbash/nuagedesigns2018
http://www.nxtbook.com/nxtbooks/bizbash/best2018_dtla
http://www.nxtbook.com/nxtbooks/bizbash/2017technology
http://www.nxtbook.com/nxtbooks/bizbash/2017fall
http://www.nxtbook.com/nxtbooks/bizbash/2017venues
http://www.nxtbook.com/nxtbooks/bizbash/2017summer
http://www.nxtbook.com/nxtbooks/bizbash/2017spring
http://www.nxtbook.com/nxtbooks/bizbash/bizbashbest2017
http://www.nxtbook.com/nxtbooks/bizbash/bbb_newdowntown2017
http://www.nxtbookMEDIA.com