BizBash - Fall 2017 - 7

Readers' Forum

Which Holiday Event Clichés
Should Planners Avoid?

From boring photo booth props to predictable gifts and color palettes, these are the holiday party ideas to leave
behind this season.

Toni Short
Short, chief experience
officer, Shortlist Agency,
New York

Derek Anderson, senior designer, In the Event, Salt Lake City
"I'd like to see more holiday parties avoid the crush
of December and, instead, plan parties for January.
It's the same party and the same budget, but in
January when venue and vendor prices are much
lower, prime spaces are less in demand, and the company
and the planner aren't trying to circumvent families' holiday plans and travel schedules, other social events, and
maneuver through the minefield of holiday observances.
The company definitely gets more bang for their buck. I'd
rather have a swanky party in January than a mediocre
party in December where I'm scrambling from one event to
the other anyway. Plus, the added bonus of a January party
is that in a traditionally dead part of the year, everyone still
has something awesome to look forward to."
Jacob Andrew Altenberg
Altenberg, corporate events manager and
creative director, Jacob Andrew Designs, New York

"This holiday season, leave the ugly sweaters packed away, the white elephant gifts on
the shelves, and have your team or a group of
friends adopt a family for the holidays through
a local school or church. The organization will provide a
list of ages, sizes, and their needs. Include this information in your invitation and turn your holiday gathering
into a true gift-giving event. Designate to your guests
who and what they are responsible for to avoid too many
of one item and not enough of the other. Create a clothes
bundle for each family member, a fun gift, and make each
family member feel special. Create a food item basket
for the family to have a special holiday meal together. Do
something that will make all attendees feel special and
not stressed."

"December parties. Do them in January. We only
take one event at a time, and we're in friendly
competition with the talent buyers who are
booking holiday shows. And on the client end,
their staff has worked hard all year, and they're still recovering from Thanksgiving. In January, it's mostly crickets. And
wouldn't your honored guests value a celebration all the
more-starting the year off being appreciated?"

"Having a dry event. Planning a holiday event
without wine or spirits is a fabulous way to
host a party that no one will want to remember.
Don't underestimate what a great wine or mezcal can overshadow if your budget is tight."

Marcilene Smith, event coordinator, Emerson Resort & Spa,
Mount Tremper, New York

Nicholas Ruiz, co-founder, Troupe429: LGBTQ Bar &
Performance Space, Norwalk, Connecticut

Theresa Altgilbers
Altgilbers, director of event sales, Park West, Chicago

"Spruce up a tired tradition of traditional gift-giving by making it
meaningful. Try incorporating the gifts into event decor to make an
on-site visual impact, or incorporating a charitable component."
Joy Eisenberg
Eisenberg, project coordinator, Sequence, New York

More tips from event pros bizbash.com/readers-forum

PHOTOS: COURTESY OF READERS (ALL)

"Photo booth props on sticks.
Let's put down all the stick
mustaches, lips, and hats this
holiday season, and instead
let's film memories. Install a
video room that will capture
all the messages from you
and your work squad, which
will be remembered for years
to come."

"When it comes to holiday events, there are
plenty of clichés in design. One particular cliché
that we're always faced with is traditional color
palettes. Though a classic red-and-green color
scheme is always a safe bet, we like to mix it up and bring
a fresh look to holiday occasions. Some of my favorite color
palettes that I suggest are ones like purple and copper or a
bold black, gold, and white."


https://www.bizbash.com/readers-forum

Table of Contents for the Digital Edition of BizBash - Fall 2017

Contents
BizBash - Fall 2017 - 1
BizBash - Fall 2017 - 2
BizBash - Fall 2017 - Contents
BizBash - Fall 2017 - 4
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