BizBash - Design 2018 - 63

ON HIS APPROACH TO DESIGN:

RAW
@rawdesignto

PICTURED: (LEFT) RAW founded the annual Winterstations project to showcase young designers and also as a way to incorporate the beach into a cultural activity during the
Toronto winters. (RIGHT) RAW's temporary immersive public art installation called Prismatica comprises pivoting prisms, which create overlapping transparencies, patterns,
and reflections on their surroundings. Visitors are able to turn the giant prisms like a giant kaleidoscope. Prismatica debuted at the Luminothérapie Competition in Montreal
in 2014, and has traveled to Washington, Chicago, Ottawa, and Calgary.

PHOTOS: JAMES BRITTAIN (PRISMATICA), COURTESY OF RAW (ALL OTHERS)

ROLAND ROM
COLTHOFF

"I think our unique focus is on the participant and their interaction with the
installation. We don't care much for the singular or observed object-we want you
to go in and touch it or be immersed in it."


https://www.instagram.com/rawdesignto/

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