BizBash Best 2020 - 230

youtube's top
Creator Summit

winnEr:

SUBmittEd By
mAS EvEnt & dESign
YouTube invited 150 of its "Top Creators" to a multi-day event that invited them to meet with the platform's executives.
mAS Event & design created experiences for the event including a wellness lounge that offered essential oils customized
to each creator based on their astrology signs; a photo booth that printed photos of guests with color splashes that
represented their aura; and a 70s-theme roller rink disco for the event's after-party. kris jenner and Gary Vaynerchuk
spoke at the summit, which drew 7,600 mentions and an estimated 68 million potential impressions on Instagram.

"Big little lies": Amabella's
Birthday Party SUBmittEd By hBo

FinAliSt:

For season two of the hBO series Big Little Lies, the
network partnered with rQ Agency to design a party
themed around character Amabella's birthday party.
The pink-hued event, held at a private Los Angeles
estate in june, featured a performance by popular drag
queen Alyssa Edwards and other queens who portrayed
the "monterey Five," the show's main characters.

FinAliSt:

taco Bell Friendsgiving

SUBmittEd By CyrAno rox
Taco Bell's annual Friendsgiving dinner invited influencers to indulge in a Thanksgiving-theme meal at the
fast food company's Irvine, California, headquarters in
November 2018. Attendees were encouraged to post on
their social channels, sharing menu items such as Taco
Bell Sauce packet-seasoned root vegetables, quirky
cocktails, and desserts in partnership with milk Bar.
230

2020 bizbash best bizbash.com

PhOTOS: ANdrEW FEdErmAN (YOuTuBE TOP CrEATOrS SummIT), COurTESY OF CYrANO rOx (TACO BELL FrIENdSGIVING), mATT WINkELmEYEr/GETTY ImAGES FOr hBO BIG LITTLE LIES (BIG LITTLE LIES PArTY)

BESt
inFlUEnCEr
EvEnt



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BizBash Best 2020

Table of Contents for the Digital Edition of BizBash Best 2020

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