Perspectives - January/February 2014 - (Page 35)

THE POW ER OF BEHIN D YOU BY MAGGIE LEYES, VP OF CONTENT STRATEGY FOR THE LIFE FOUNDATION As a NAILBA member, you have access to first-class marketing materials for free. Four members tell you how to put these LIFE marketing resources to work in your business. W hat if you had access to top-notch marketing materials for your agents and brokers-flyers and videos that spoke to what life insurance does, not just what it is, an endless stream of spot-on social-media content, turnkey online toolkits to help them leverage national campaigns like Life Insurance Awareness Month ... and what if it was free? You do ... and it is. Your NAILBA membership supports the work of the nonprofit LIFE Foundation. LIFE's goal is to educate consumers about the importance of life, disability, and long-term care in a sound financial plan. LIFE knows that insurance is sold, not bought, and that agents play a major role in helping families and businesses get the coverage they need. LIFE's third-party, unbiased marketing materials can help you as you help your agents in the field. And because you're a NAILBA member, you can access a wide array of LIFE's marketing materials for free. Industry Website with Marketing Resources LIFE has redesigned its website, and now has distinct access for each of its audiences. Consumers can find answers on, which is also a great resource for agents to send their clients and prospects 35

Table of Contents for the Digital Edition of Perspectives - January/February 2014

NAILBA Perspectives - January/February 2014
Chairman’s Corner
CEO Insights What’s New at NAILBA?
The New HIPAA Information Requirements
NAILBA 32 Highlights
Reading Ahead
In Vogue: Life, LTC & Annuity Product Trends
NAILBA Charitable Foundation What a Great Year it Was!
Member Profiles
Agency Successor Networking Group
The Power of LIFE Behind You
Agency Resources
Legislative Update
Index of Advertisers
Calendar of Events

Perspectives - January/February 2014