NAILBA Perspectives - May/June 2014 - (Page 20)
We Are Life Happens-Here to Help You
CINDY V. GENTRY, CLU, CHFC, LUTCF
Source: LIMRA and Life Happens 2013 Insurance Barometer Study
Protect your paycheck with disability insurance.
new industry-only website
is a NAILBA member benefit and has free marketing and outreach resources to make
your job easier, including for the
upcoming DIAM campaign.
You spoke and we listened. We
are now Life Happens, a nonprofit
Until now, you may have known
us as the LIFE Foundation. And
when it comes to our ongoing mission of inspiring and educating
the public to take personal financial responsibility through the
use of life insurance and related
products, we haven't changed or
wavered in our commitment.
However, under the guidance
of the Life Happens Board of
Directors (of which I am chair)
and with feedback from extensive
interviews conducted with industry
20 perspectives MAY/JUNE 2014
professionals like you, it became
clear that it was time to align
ourselves and our name with how
we are known best: Life Happens.
The Life Happens name and
brand link us with our strongest
assets-the LifeHappens.org educational website and our socialmedia properties. These have
become trusted sources of unbiased, third-party insurance information not only for consumers to
use, but for you, as well as your
agents and advisors, to share with
their clients and prospects.
As part of the transformation,
Life Happens has done a complete redesign of its website,
www.lifehappens.org, making it easier for consumers to get the information they are seeking and understand
how to get the coverage they need.
Resources That Work
Life Happens is committed to not
just educating consumers about
their insurance needs, but to helping them take that next step and
get coverage. It does this by helping consumers connect on an emotional level-if consumers understand what insurance does, not just
what it is, they are more likely to get
the coverage they need.
Enter Real Life Stories videos.
These are real stories of real people who've benefitted from life, disability and long-term care insurance.
Their stories are moving and motivating. How motivating? A consumer who
watched one of Life Happens' Real Life
Stories videos was 94% more likely
to consider purchasing insurance coverage than a consumer who had not
seen the video, according to an independent survey conducted last May.
Interestingly, these stories are
also motivating for the agent community as well. When agents see
these videos and the families that
are saved from financial devastation, it reminds them of why they
entered the business and why they
need to keep reaching out every day
to those in their community about
their needs for life, disability, and
long-term care insurance.
These Real Life Stories videos, the
flyers that accompany them, along
with a wide range of educational
marketing resources that Life Happens
creates are available for you to use and
distribute with the agents you work
with. They are all accessible on the
Life Happens members-only website at
you get there, a video will walk you
through a new registration process.
Once you're logged in, you'll have full
Life hint #2
If you rely on
it's smart to
protect it with
Table of Contents for the Digital Edition of NAILBA Perspectives - May/June 2014
NAILBA Perspectives - May/June 2014
How to Train New Marketing Reps
The 3M Formula for BGA Marketing Success
NAILBA Charitable Foundation
Agency Successor Networking Group
MDRT Annual Meeting
Calendar of Events
Index of Advertisers
NAILBA Perspectives - May/June 2014