NAILBA Perspectives - January/February 2015 - (Page 43)

reading ahead The Why's and How's of Leadership What have you recently read that inspired you to look differently at the way you're doing business? NAILBA welcomes your recommendations for books or blogs that you find helpful in shaping the way you do business. Contact Rachel Marineau, NAILBA's Manager of Meetings and Education, at 703.383.3069 or rmarineau@nailba.org and share your reading list. Start with Why Simon Sinek The nuts and bolts of a business require a good deal of careful thought and planning. Whether considering the sales forecast and budget for the next year or taking a different approach and changing the plan, the details must be considered. In Start with Why, author Simon Sinek explains that "Why" you do what you do is vital to your success. It's important to start internally with your employees. If for instance you're introducing change, you're going to have little success by simply instituting the change without communicating it and allowing some level of input. Say you decide to offer extended business hours to better serve clients. You alter the working hours of your staff with limited explanation or input-that scenario doesn't end well for you and will result in a great deal of complaints and perhaps loss of employees. But you're much more likely to get buy-in from the majority if you let them know why they will benefit from the change: they can choose the period of time that suits them best so they can reduce days off to take care of personal matters, minimize commutes during the peak of rush hour, etc. The same is true when looking at goals and annual projections. If you were to meet with colleagues and go around and ask them to answer the questions from the customer's view, "Who are you?" and "What do you do?" that's easy. But ask "Why should I [the customer] care?" and they'll stumble for a few minutes. Sinek clarifies this: "Every single company and organization on the planet knows WHAT they do... Everyone is easily able to describe the products or services a company ers including General Eric Shinseki and Joseph Maciariello. In twentyseven inspiring and thought provoking essays, this book combines insights from some of the most trusted and recognized leaders of today. Editors Frances Hesselbein and Marshall Goldsmith remark that this book of twenty-seven essays "... begins where it should, with Peter Drucker's vision of leadership... [His] thoughts on creating organizations that have a spirit of performance built upon the `theory of the business,' creating a positive social impact and demonstrating consistent effectiveness, challenge the reader to both embrace change and become a change leader." The Leader of the Future The Leader of the Future 2 is split 2: Visions, Strategies, and into five parts: A Vision of Leadership, Practices for the New Era Leading in a Diverse World, Leading in Frances Hesselbein and a Time of Crisis and Complexity, LeadMarshall Goldsmith ing Organizations of the Future, and Formerly known as the Peter F. Drucker finally The Quality and Character of Foundation, The Leader to Leader the Leader of the Future. Institute forged the field of LeaderComprised of many different ship with its first book, The Leader essays on varying subjects, this of the Future. Now, ten years later, is the perfect read for the busy Leader of the Future 2 revisits the sub- entrepreneur. Its format makes ject of leadership with many returning it quick and easy to glean imporcontributors such as Charles Handy, tant insights in a brief amount of Stephen Covey, and Peter Senge and time allowing you to make a lastintroduces many new thought lead- ing impact on your business. sells or the job function they have within that system. WHATs are easy to identify." "Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause, or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?" "People don't buy WHAT you do, they buy WHY you do it." Simon Sinek's "Start With Why" is a must read for any entrepreneur or leader struggling to create a longterm vision and guiding principles for their company or cause. Pick it up today and discover your own "Why." www.nailba.org 43 http://www.nailba.org

Table of Contents for the Digital Edition of NAILBA Perspectives - January/February 2015

NAILBA Perspectives - January/February 2015
Contents
Chairman’s Corner
CEO Insights
The NAILBA of the Future
NAILBA Charitable Foundation
Life Happens
Shaking Up Sales Concepts in 2015
Agency Successor Networking Group
NAILBA 33 Highlights
Member Profiles
Reading Ahead
Agency Resources
Calendar of Events
Index of Advertisers

NAILBA Perspectives - January/February 2015