NAILBA Perspectives - January 2016 - (Page 16)

nailba charitable foundation Why Do We Give? S Harmony Project, Los Angeles, CA 16 perspectives JANUARY 2016 pending money on others actually makes us happier than spending it on ourselves, and giving to others can actually make us healthier. So how did we do? Our biggest push for fundraising coincides with the Annual Meeting, and we weren't disappointed this year. We were pleased to recognize the annual contributions of our three biggest carrier partners: Legal & General, Prudential, and Genworth; we celebrated the marketing group matching programs from The Mar- keting Alliance, LifeMark Partners, and National Brokerage Agency; and along with our Silent and Live Auctions and general contributions received at the Annual Meeting, we got a great start toward meeting this year's goals. Don't you feel happier and healthier already? The Annual Meeting isn't the only time and place to make a contribution, however. If your marketing group hasn't organized a matching program, why not initiate that conversation right now? Donations received before June 30 benefit the charities that will be applying for grants this summer. Now is the perfect time to get that ball rolling. People in the "development" industry-fundraising specialists, if you will-have long searched for the answer to the question, "Why do we give money to charity?" If we can figure out the "why," maybe we can figure out how to make it easier and our fundraising efforts more successful. Research can help us learn why people donate, why they don't do it

Table of Contents for the Digital Edition of NAILBA Perspectives - January 2016

NAILBA Perspectives - January 2016
Contents
Chairman’s Corner
CEO Insights
Department of Labor Makes Waves with Proposed Fiduciary Rule
NAILBA Charitable Foundation
NAILBA 34 Highlights
Life Happens
Member Profile
Agency Successor Networking Group
Calendar of Events
Index of Advertisers

NAILBA Perspectives - January 2016