NAILBA Perspectives - July 2016 - 26

life happens 4 Reasons LIAM is a Must-Do Marketing Campaign CLIFF F. WILSON, CLU, CHFC, CLF, LUTCF, CHAIR, LIFE HAPPENS 26 perspectives JULY 2016 I always feel a renewed sense of purpose when September rolls around. Summer vacation is behind us, school's back in session, the weather starts to cool down (or at least a tiny bit here in Arizona). It's almost as if someone has hit a "reset" button. That's why I like that it's also Life Insurance Awareness Month (LIAM), the national awareness campaign that Life Happens has coordinated for the past 12 years. It gives us a chance to reenergize our activity for a strong year end. Here are a few reasons why you should consider leveraging the LIAM campaign this year. 1. It focuses everyone's attention. The advisors and producers we work with know that selling life insurance is a day in and day out endeavor, but the truth is, it can often take a back seat to other sales and business obligations. LIAM is just 30 days, which makes it a good way to focus everyone's attention and rally them around this important product. The campaign is long enough to see results, but short enough that enthusiasm doesn't fizzle out. In my business, my team and I sit down in mid-July or the beginning of August to review all the LIAM resources that Life Happens creates and then help the advisors put together a marketing campaign built around those many resources. I highlight certain flyers, videos, and graphics in my weekly messages, suggesting different way advisors can use them in their outreach with clients and prospects. The team at Life Happens has created some great social media content and infograph- ics. We plan to encourage advisors to make good use of the 30-day social media plan (see #4 below). 2. It has national celebrity power that you'd never be able to get on your own. This year's LIAM spokesperson is NASCAR driver Danica Patrick. She has broad appeal that crosses age and gender divides, which makes using her story and message an easy decision. What would you pay to have Danica Patrick speaking on behalf of your business about the importance of life insurance and how getting coverage is the "right thing to do?" The beauty of LIAM is that you

Table of Contents for the Digital Edition of NAILBA Perspectives - July 2016

NAILBA Perspectives - July 2016
Chairman’s Corner
CEO Insights
Mooers Award Nominations
Cyber Liability/Cyber Security
NAILBA 35 Program Preview
NAILBA Charitable Foundation
Life Happens
Member Profile
Agency Successor Networking Group
Calendar of Events
Brokerage in Motion
Index of Advertisers

NAILBA Perspectives - July 2016