NAILBA Perspectives - October 2016 - 34
life happens
Snead family and agent Wallene Leek (center)
Taking the Easy Way Out is Just Fine
Did you know that 78% of Americans had a social network profile in 2016, according to statista.com? That's up from just 24%
in 2008. Whether you love it or hate it, social media is a force
to be reckoned with and should become a part of a producer's
marketing arsenal. An easy, and free, way to get great social
media content is to follow Life Happens' social media properties. When producers see content they like (always third-party
and neutral) they can simply share or retweet, adding their
own message if they choose. To access all links in one place-
including Instagram-go to www.lifehappens.org/socialmedia.
34 perspectives OCTOBER 2016
in this industry. Life insurance is
all about protecting families and
businesses, and the best way to
convey the power of what it does
(not just what it is) is through
a true story. I think this is what
Life Happens does best: tell stories through its Real Life Stories
program. Each year it introduces
four new stories. This year, one
of the stories features the living
benefits of life insurance. Kelley
and Doak Snead have used the proceeds of Kelley's accelerated death
benefit to help her and the family
as she battles end-stage Parkinson's disease. Watch the story at
www.lifehappens.org/snead, and
then share with producers so they
can educate clients and prospects
about how you don't have to die to
benefit from life insurance.
Again, the Sneads' story is just
one of dozens of Real Life Stories
that producers can share. If you
or they access it through the Life
Happens Pro platform, you can use
a refined search function to find
a story that relates to just about
any type of client situation, from
a young married couple expecting their first child to keyperson
life insurance in a small business.
Plus, the benefit of signing up for
the Life Happens Pro service is that
you (and the producers you work
with) can embed these videos on
your website, giving you access to
high-production value videos at a
fraction of the cost. I encourage
you to check it out at www.lifehappenspro.org. Remember, there
is a free 30-day trial, and a discount for being a NAILBA member
(use code NAILBA29 for the monthly subscription and NAILBA299 for
the yearly).
I'd love to hear the ideas you
have for ending the year strong.
Cliff F. Wilson, CLU, ChFC, CLF, LUTCF,
is the current chair of Life Happens,
and is a past president of NAIFA.
http://www.lifehappenspro.org
http://www.lifehappenspro.org
http://www.statista.com
http://www.lifehappens.org/snead
http://www.lifehappens.org/socialmedia
Table of Contents for the Digital Edition of NAILBA Perspectives - October 2016
NAILBA Perspectives - October 2016
Contents
Chairman’s Corner
CEO Insights
The Most Creative Sales and Marketing Techniques: Get Help from the Experts
NAILBA 35 Program Preview
NAILBA Charitable Foundation
Life Happens
Member Profile
Agency Successor Networking Group
Calendar of Events
Brokerage in Motion
Index of Advertisers
NAILBA Perspectives - October 2016 - NAILBA Perspectives - October 2016
NAILBA Perspectives - October 2016 - Cover2
NAILBA Perspectives - October 2016 - 3
NAILBA Perspectives - October 2016 - 4
NAILBA Perspectives - October 2016 - 5
NAILBA Perspectives - October 2016 - 6
NAILBA Perspectives - October 2016 - Contents
NAILBA Perspectives - October 2016 - 8
NAILBA Perspectives - October 2016 - Chairman’s Corner
NAILBA Perspectives - October 2016 - 10
NAILBA Perspectives - October 2016 - CEO Insights
NAILBA Perspectives - October 2016 - The Most Creative Sales and Marketing Techniques: Get Help from the Experts
NAILBA Perspectives - October 2016 - 13
NAILBA Perspectives - October 2016 - 14
NAILBA Perspectives - October 2016 - 15
NAILBA Perspectives - October 2016 - 16
NAILBA Perspectives - October 2016 - 17
NAILBA Perspectives - October 2016 - NAILBA 35 Program Preview
NAILBA Perspectives - October 2016 - 19
NAILBA Perspectives - October 2016 - 20
NAILBA Perspectives - October 2016 - 21
NAILBA Perspectives - October 2016 - 22
NAILBA Perspectives - October 2016 - 23
NAILBA Perspectives - October 2016 - 24
NAILBA Perspectives - October 2016 - 25
NAILBA Perspectives - October 2016 - 26
NAILBA Perspectives - October 2016 - 27
NAILBA Perspectives - October 2016 - NAILBA Charitable Foundation
NAILBA Perspectives - October 2016 - 29
NAILBA Perspectives - October 2016 - 30
NAILBA Perspectives - October 2016 - 31
NAILBA Perspectives - October 2016 - Life Happens
NAILBA Perspectives - October 2016 - 33
NAILBA Perspectives - October 2016 - 34
NAILBA Perspectives - October 2016 - 35
NAILBA Perspectives - October 2016 - Member Profile
NAILBA Perspectives - October 2016 - 37
NAILBA Perspectives - October 2016 - 38
NAILBA Perspectives - October 2016 - 39
NAILBA Perspectives - October 2016 - Agency Successor Networking Group
NAILBA Perspectives - October 2016 - 41
NAILBA Perspectives - October 2016 - Index of Advertisers
NAILBA Perspectives - October 2016 - Cover3
NAILBA Perspectives - October 2016 - Cover4
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