NAILBA Perspectives - July 2017 - 28

life happens

It's Time to Get

Financially Fit
F

28 perspectives JULY 2017

LIFE HAPPENS PRO:

Your Personal
Marketing
Department

Life Happens Pro is an online
service that allows you and

If you've procra
stinated getting
coverage becaus
e you don't kno
w
where to start,
ask for help-tha
t's
what I did.

son: to raise awareness and soften the beachheads for you, so
that when producers do reach
out to clients and prospects,
they are ready to take action on
their life insurance needs. And
as a brand new option this year,
you can use Danica's message (as
flyers, graphics or videos) with
just the Life Happens third-party branding, co-branded with
Life Happens and your brand, or
just your brand alone. (See box
for more info.)
2. Let us take work off your (and
your staff's) plate. Use the marketing communications articles
that we've prepared for you to
talk about the importance of life
insurance and leveraging LIAM
with all those you work with.
These articles take the heavy
lifting off your marketing folks,
and are 100% customizable-so
you can adapt them to meet your
messaging and marketing needs.
These articles give the lowdown
on the who, what, where, when,
and why of LIAM, so just change
up the details that are pertinent to your business and go. It
doesn't get easier than that.
3. Do social media the easy way,
with prewritten posts. There
is no one else in the industry
doing what Life Happens is:
creating an unending stream
of powerful, third-party social
media posts and graphics. One
of our most popular resources
is the 30-day calendar of social
media posts. Life Happens has
prepared a prewritten post or
graphic for each day that can
used as-is or modified to fit a
producer's social media following. The posts are evergreen,
and so they can be used in the
future as well, just as Life Happens does with its own posts-
the ultimate in recycling.

itness is a key to
success-on and
off the racetrack
. For me, it's a
lifestyle that sta
rts with taking car
e
of the one body
I've got. But fitn
ess
extends to all par
ts of your life,
including your
finances.
An important par
t of financial fitn
ess
is having a plan
that includes life
insurance. My par
ents prioritized
getting it, even
though they did
n't
have a lot, and
so did I when I
started my career
.
Life insurance isn
't something you
spend time thin
king about, but
consider all the
bills you have to
pay monthly. The
y wouldn't just
magically go aw
ay if something
happened to you
. How would you
r
family get by?

the producers you work with to

Having life insura
nce is a great wa
y
to get financially
fit. Now go and
get
it done!

-DANICA PATR

ICK

access the complete suite of Life
Happens resources, something

professional race
car driver and spo
kesperson
for Life Insurance
Awareness Month

that used to be available only
to the large companies. It gives
you the ability to personalize
and customize resources,

Life Happens does
not endorse any
insurance comp
spokesperson for
any, product or adviso
Life Insurance Aware
r. Danica Patrick
© Life Happens
is the national
2017. All rights reserv ness Month 2016, and her servic
es were retained
ed.
by Life Happens.

embed videos, access social
media graphics and prewritten

4. Take advantage of your NAILBA
member benefit. It's time to put
Life Happens Pro to work doing
the marketing. Imagine this:
a video of Danica Patrick talking about the importance of life
insurance-on your (or your producers') website, with your branding on it and an opening message
and closing message that you
craft. It seems impossible-like it
would cost more than your yearly marketing budget to get that
celebrity endorsement. But with
Life Happens Pro, this is just one
of hundreds of marketing resources that you and your producers
have access to. Customizable,
brandable, high-production value
videos, social media graphics, flyers and brochures, drip email marketing campaigns, and so much
more. There are literally hundreds
of thousands of dollars of marketing resources that you can use at
a tiny fraction of the cost.
5. Keep it going. Once you get
these LIAM resources into your

marketing pipeline, or pass them
along to producers, they can be
used throughout the year-and
beyond. As long as they work for

calendars, and includes a robust
email marketing feature. There's
a free 30-day trial-a great risk-

your plan, you can keep using

free way to check it out. NAILBA

them. Even the resources that

members get a great discount.

feature LIAM spokesperson Danica

Go to www.LifeHappensPro.org

Patrick can be used all the way
through to December 31, 2017.
Every year Life Happens ups its
game so you can up your game as
well. I'd love to hear what you are
doing for LIAM-and beyond.
Pat Wedek ing is the founding
President of the Life Insurance Direct
Marketing Association (LIDMA.org)
and the Chair of Life Happens. He
is the founder of two life insurance
distr ibution companies and now
works in business development for
Crump's InsureNOW Direct platform.
Pat lives in Denver with his wife and
two children.

for more info.

http://www.LifeHappensPro.org http://www.LIDMA.org

Table of Contents for the Digital Edition of NAILBA Perspectives - July 2017