NAILBA Perspectives - Winter 2018 - 23

Just for You:
Life Happens
Pro Agency

death benefit, but the power of cash
value life insurance. Adam was born
with spina bifida, and his parents,
Norm and Sandy, found that the
permanent policies they had gotten when they were married became
a valuable source of money as they
sought treatment for Adam as well
as helping him to fulfill his dream of
becoming a Paralympic athlete. At
just 18, Adam and his team won gold
at the Paralympic Games in Vancouver. I encourage you to watch it at
www.lifehappens.org/page.
And while you're there watching
the Page Real Life Story, check out
the other great videos at www.lifehappens.org/videos that your producers can use, at no cost, to reach
out to just about every demographic there is about their life insurance
needs. Plus, if you'd like to brand,
customize or personalize these videos, or any of the Life Happens
resources, check out the box with
information on the new Life Happens Pro Agency in the box.
3. Let other people do what they
are best at. I've been on the
Life Happens board of directors
for a number of years now, and

I've been able to see the socialmedia team at Life Happens at
work. The results they achieve
with reach and engagement on
social media is astounding. They
are truly the experts. And if you
have no idea what "reach" and
"engagement" are and why they
are important in social media,
I'll tell you that I didn't either
until I encountered this team.
And the truth is, you don't have
to either-that's what they are
for. And I'll explain.
Life Happens Pro has its new
social-media scheduling tool called
SocialEdge, which allows you and
the producers you work with to use
all of Life Happens' great social
content as well as any of your own
in a seamless manner. Plus, something that puts it heads and shoulders above any other product on
the market is the AutoStream function, which 100% automates posting to social-media feeds, based
on the producer's (or your) input-
with content that's tailored to their
friends and followers.
Why would you spend time,
effort and a lot of money, per-

haps even hiring someone to do
this, when it is done for you by a
team that has been refining social
strategy since they started posting more than 10 years ago-and
that's Life Happens. I'd also encourage you to listen to the new podcast, "Marketing Happens," from
Life Happens, which covers a lot of
great social media information. It
can be easily found on iTunes and
is free.
Really, it boils down to 525,600
minutes. How many of those minutes are you going to use to duplicate what's already being done
expertly? Use those precious minutes to do what you do best in your
business-and remember to spend
a good amount of those minutes
with your family and loved ones.

The full power of Life Happens Pro is now right sized for
your agency! Life Happens Pro
Agency gives you all the benefits and resources of Life Happens Pro-from branding and
personalization of resources to
drip email campaign capabilities to social-media scheduling-with the benefit of it "fitting" your exact needs. With it
you get:
■■ The ability to buy discounted licenses
■■ Transparent
pricing-drag
your cursor and select the
number of licenses, select
monthly vs. annual, and see
the price immediately
■■ Ease of adding or removing licenses or upgrade
subscriptions
■■ Reporting capabilities that
show what your producers
are using, and more!
Learn more at
www.LifeHappensPro.org/Agency

Robert N. Garneau, CLU, ChFC, is
chair of Life Happens. A Life and
Qualifying member of MDRT, he is
in his 41st year in the life insurance
Industry. He has served as state
president of NAIFA-New Hampshire
and the New Hampshire Society of
Financial Services Professionals. He
resides in Manchester, N.H.
www.nailba.org 23

http://www.LifeHappensPro.org/Agency http://www.lifehappens.org/page http://www.lifehappens.org/videos http://www.lifehappens.org/videos http://www.nailba.org

Table of Contents for the Digital Edition of NAILBA Perspectives - Winter 2018