Boutique Design - January/February 2019 - 27

THE BRANDS JW Marriott; The Ritz-Carlton; St.
Regis Hotels & Resorts
THE PROFILE

Classic, Luxury

THE SCOPE JW Marriott: 84 hotels with 37,183
rooms open and 50 signed hotels with 19,518
rooms in the pipeline; St. Regis Hotels & Resorts: 41
hotels with 9,039 rooms open and 27 signed hotels
with 5,454 rooms in the pipeline; The Ritz-Carlton:
101 hotels with 27,650 rooms open and 48 signed
hotels with 8,447 rooms in the pipeline

L I S A D I E D E R I C H ( J W M A R R I O T T N A S H V I L L E ) ; C O U R T E S Y O F M A R R I O T T I N T E R N AT I O N A L ( A L L E N ; G A S K I N S ; H O L L A DAY )

THE MEGATREND

Savorable Experiences

HOW THAT'S CHANGING DESIGN Time may not
be money, but it is the new luxury, as in being the
most sought-after amenity for most affluent travelers. These jet-setters can buy the latest iPhone,
the designer clothes or the extravagantly-priced
trendy supplements. What's harder is slowing
down enough to focus and enjoy their immediate
surroundings. Carefully curated programming
with a tight focus on experiences unique to each
locale starts that ball rolling, but it's up to the interior environment to keep those guests excited and
"present" throughout their stay.
Making a luxury stay feel "good for you" and not
just "good to you" will continue to guide design
programs for luxury flags aiming to capture the
modern high-end traveler seeking lasting refreshment from their trip, rather than a brief Instagram

moment high. For JW Marriott, a 2019 update on
company founder J. Willard Marriott's customerfirst attitude makes the most sense with a wellness
twist. Everything in the hotels, from lighting to
layouts, focuses on the restorative aspects of wellness. This isn't a minimalist version of healthenhancing design. "The FF&E is about this and
that, not this or that," says Danielle Allen, vice president design, luxury brands. That also plays out in
the way the hotels bring the natural world into the
design scheme. At the most literal level, an herb
garden grows out of a wall and provides seasonings
for the property's restaurant. Organic curves in the
JW Marriott Nashville's wall might be more abstract
but still serve as a case in point.
Ditching the traditional two guestroom
options (king or double queen) provide marketable options for a diverse mix of travelers, which
might include parties from one person to a multigenerational family or group of friends. "Instead of
just connecting two rooms, it's about connecting
three rooms, or having atypical solutions such as
the 61 villas in the Maldives property with their
kids' lofts," says Mitzi Gaskins, vice president,
luxury brand management.
That's not to say that the seemingly opposite
trend of ultra-glamorous, pinch-me-moment hotels
isn't just as hot. After all, if guests can demand and
receive high levels of customization at the 3- and
4-star levels, one size definitely won't fit all in the
5-star category. So, designers need to be prepared to
deliver on the aspirational fantasy that's a key part

of the DNA for brands such as St. Regis. "The Astors
(John Jacob Astor IV founded the brand) helped
shape the definition of good taste in the modern
world and were vanguards in their time, pushing the
envelope in technology, culture and the arts. Today,
St. Regis is the personification of glamour and we
want our guests to experience the exquisite and the
extraordinary at our hotels-perhaps getting a taste
of what it might be like to be a part of the Astors'
world if they were still here today," says Lisa
Holladay, global brand leader, St. Regis and The RitzCarlton. Rough translation for designers: intelligent
use of opulent materials. Next-level design narratives. And making risk-taking design a major part of
the plan. Case in point: the upcoming Hong Kong
outpost will be designed by acclaimed hospitality
designer André Fu.
The Ritz-Carlton's service culture has been a key
point of the flag since its inception. Now, though,
instead of "ladies and gentlemen serving ladies and
gentlemen," the team members have become
expert destination curators, discovering unique
experiences that make memories even for seen-itall world travelers. The design's evolution takes the
same focus on making every property one of a kind
by highlighting the locale in smart ways. In Langkawi, local Kampongs (traditional villages) provide
a jumping-off point for the design. In Oman, prints
with images of iconic local arts and crafts ground
the property firmly in its city, as does the chic penthouse-inspired look of recently renovated guestrooms at the Central Park property in New York.

JW MARRIOTT NASHVILLE, DESIGNED BY STONEHILL TAYLOR

DANIELLE ALLEN

MITZI GASKINS

LISA HOLLADAY

JANUARY + FEBRUARY 2019 boutiquedesign.com

27


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Boutique Design - January/February 2019

Table of Contents for the Digital Edition of Boutique Design - January/February 2019

Boutique Design - January/february 2019
Contents
From the Editor
Check Out boutiquedesign.com
In This Issue
The Buzz
Products: Bdwest Exhibitors
Crystal Clear
Meta Design
Good Vibes Only
Muscle Tone
Bdwest Preview: Real Results
Products: Carpets + Rugs
Exit Interview
Boutique Design - January/February 2019 - Boutique Design - January/february 2019
Boutique Design - January/February 2019 - Cover2
Boutique Design - January/February 2019 - 1
Boutique Design - January/February 2019 - Contents
Boutique Design - January/February 2019 - 3
Boutique Design - January/February 2019 - From the Editor
Boutique Design - January/February 2019 - 5
Boutique Design - January/February 2019 - Check Out boutiquedesign.com
Boutique Design - January/February 2019 - 7
Boutique Design - January/February 2019 - In This Issue
Boutique Design - January/February 2019 - 9
Boutique Design - January/February 2019 - Products: Bdwest Exhibitors
Boutique Design - January/February 2019 - 11
Boutique Design - January/February 2019 - 12
Boutique Design - January/February 2019 - 13
Boutique Design - January/February 2019 - 14
Boutique Design - January/February 2019 - 15
Boutique Design - January/February 2019 - 16
Boutique Design - January/February 2019 - 17
Boutique Design - January/February 2019 - 18
Boutique Design - January/February 2019 - 19
Boutique Design - January/February 2019 - Crystal Clear
Boutique Design - January/February 2019 - 21
Boutique Design - January/February 2019 - 22
Boutique Design - January/February 2019 - 23
Boutique Design - January/February 2019 - 24
Boutique Design - January/February 2019 - 25
Boutique Design - January/February 2019 - Meta Design
Boutique Design - January/February 2019 - 27
Boutique Design - January/February 2019 - 28
Boutique Design - January/February 2019 - 29
Boutique Design - January/February 2019 - 30
Boutique Design - January/February 2019 - 31
Boutique Design - January/February 2019 - 32
Boutique Design - January/February 2019 - 33
Boutique Design - January/February 2019 - 34
Boutique Design - January/February 2019 - 35
Boutique Design - January/February 2019 - 36
Boutique Design - January/February 2019 - 37
Boutique Design - January/February 2019 - Good Vibes Only
Boutique Design - January/February 2019 - 39
Boutique Design - January/February 2019 - 40
Boutique Design - January/February 2019 - 41
Boutique Design - January/February 2019 - Muscle Tone
Boutique Design - January/February 2019 - 43
Boutique Design - January/February 2019 - 44
Boutique Design - January/February 2019 - 45
Boutique Design - January/February 2019 - Bdwest Preview: Real Results
Boutique Design - January/February 2019 - 47
Boutique Design - January/February 2019 - 48
Boutique Design - January/February 2019 - 49
Boutique Design - January/February 2019 - 50
Boutique Design - January/February 2019 - 51
Boutique Design - January/February 2019 - 52
Boutique Design - January/February 2019 - 53
Boutique Design - January/February 2019 - 54
Boutique Design - January/February 2019 - 55
Boutique Design - January/February 2019 - 56
Boutique Design - January/February 2019 - 57
Boutique Design - January/February 2019 - Products: Carpets + Rugs
Boutique Design - January/February 2019 - 59
Boutique Design - January/February 2019 - 60
Boutique Design - January/February 2019 - 61
Boutique Design - January/February 2019 - 62
Boutique Design - January/February 2019 - 63
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Boutique Design - January/February 2019 - 65
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Boutique Design - January/February 2019 - 70
Boutique Design - January/February 2019 - 71
Boutique Design - January/February 2019 - Exit Interview
Boutique Design - January/February 2019 - Cover3
Boutique Design - January/February 2019 - Cover4
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