Boutique Design - January/February 2019 - 38

GOOD
VIBES
O N LY
Former Sunstone Hotel Investors ceo Ken
Cruse makes wellness, social change and
environmental consciousness available to
all travelers in his new brand, SCP Hotels.
Welcome to the new life on the road.

LIVING HEALTHY, whether in terms of fitness, organic food or a
"green" interior landscape, is the new luxury. For travelers at the
upper end of the price/star rating spectrum, taking that lifestyle
with them when they travel, for business, leisure or "bleisure," is a
given. Below that price point, though, not so much. Enter SCP
Hotels, whose first hotel in Colorado Springs is positioned under
most of the local midscale offers.
"Currently there are no other select-service hotel brands centered
on the values of wellness, social responsibility and eco-friendliness,
yet the data overwhelmingly supports the fact that a deep and
growing segment of travelers will go out of their way and pay more
to stay in hotels that prioritize those things," says Ken Cruse,
cofounder and ceo, Soul Community Planet, LLC (SCP Hotels'
parent company), and Alpha Wave Investors. While there are chain
offerings that cater to personal health in the full-service sector, Cruse
saw a need for holistic hospitality that betters both the individual
and the community at a real-world ADR. The company is also
prepared to walk the walk on bettering the world, not just the lives of
its guests. Parent Company Soul community Planet donates 5% of its
profits to nonprofits that support those beliefs.
While he may claim that SCP exists primarily to lead a social
change, not as a profit driver, Cruse's development and design
decisions give the idealistic young brand a solid foundation for
financially sustainable growth. Like a lot of his lifestyle hotelier
peers, he sees opportunities in repurposing outmoded hotel
buildings, especially former motels. Because their exterior corridors and tough-to-update construction make them challenging
or cost prohibitive for major brands to renovate, they offer independent hoteliers a foothold in key markets and locations.
38

boutiquedesign.com JANUARY + FEBRUARY 2019

C O U R T E S Y O F S O U L C O M M U N I T Y P L A N E T, L L C

BY ORIANA LERNER


http://www.boutiquedesign.com

Boutique Design - January/February 2019

Table of Contents for the Digital Edition of Boutique Design - January/February 2019

Boutique Design - January/february 2019
Contents
From the Editor
Check Out boutiquedesign.com
In This Issue
The Buzz
Products: Bdwest Exhibitors
Crystal Clear
Meta Design
Good Vibes Only
Muscle Tone
Bdwest Preview: Real Results
Products: Carpets + Rugs
Exit Interview
Boutique Design - January/February 2019 - Boutique Design - January/february 2019
Boutique Design - January/February 2019 - Cover2
Boutique Design - January/February 2019 - 1
Boutique Design - January/February 2019 - Contents
Boutique Design - January/February 2019 - 3
Boutique Design - January/February 2019 - From the Editor
Boutique Design - January/February 2019 - 5
Boutique Design - January/February 2019 - Check Out boutiquedesign.com
Boutique Design - January/February 2019 - 7
Boutique Design - January/February 2019 - In This Issue
Boutique Design - January/February 2019 - 9
Boutique Design - January/February 2019 - Products: Bdwest Exhibitors
Boutique Design - January/February 2019 - 11
Boutique Design - January/February 2019 - 12
Boutique Design - January/February 2019 - 13
Boutique Design - January/February 2019 - 14
Boutique Design - January/February 2019 - 15
Boutique Design - January/February 2019 - 16
Boutique Design - January/February 2019 - 17
Boutique Design - January/February 2019 - 18
Boutique Design - January/February 2019 - 19
Boutique Design - January/February 2019 - Crystal Clear
Boutique Design - January/February 2019 - 21
Boutique Design - January/February 2019 - 22
Boutique Design - January/February 2019 - 23
Boutique Design - January/February 2019 - 24
Boutique Design - January/February 2019 - 25
Boutique Design - January/February 2019 - Meta Design
Boutique Design - January/February 2019 - 27
Boutique Design - January/February 2019 - 28
Boutique Design - January/February 2019 - 29
Boutique Design - January/February 2019 - 30
Boutique Design - January/February 2019 - 31
Boutique Design - January/February 2019 - 32
Boutique Design - January/February 2019 - 33
Boutique Design - January/February 2019 - 34
Boutique Design - January/February 2019 - 35
Boutique Design - January/February 2019 - 36
Boutique Design - January/February 2019 - 37
Boutique Design - January/February 2019 - Good Vibes Only
Boutique Design - January/February 2019 - 39
Boutique Design - January/February 2019 - 40
Boutique Design - January/February 2019 - 41
Boutique Design - January/February 2019 - Muscle Tone
Boutique Design - January/February 2019 - 43
Boutique Design - January/February 2019 - 44
Boutique Design - January/February 2019 - 45
Boutique Design - January/February 2019 - Bdwest Preview: Real Results
Boutique Design - January/February 2019 - 47
Boutique Design - January/February 2019 - 48
Boutique Design - January/February 2019 - 49
Boutique Design - January/February 2019 - 50
Boutique Design - January/February 2019 - 51
Boutique Design - January/February 2019 - 52
Boutique Design - January/February 2019 - 53
Boutique Design - January/February 2019 - 54
Boutique Design - January/February 2019 - 55
Boutique Design - January/February 2019 - 56
Boutique Design - January/February 2019 - 57
Boutique Design - January/February 2019 - Products: Carpets + Rugs
Boutique Design - January/February 2019 - 59
Boutique Design - January/February 2019 - 60
Boutique Design - January/February 2019 - 61
Boutique Design - January/February 2019 - 62
Boutique Design - January/February 2019 - 63
Boutique Design - January/February 2019 - 64
Boutique Design - January/February 2019 - 65
Boutique Design - January/February 2019 - 66
Boutique Design - January/February 2019 - 67
Boutique Design - January/February 2019 - 68
Boutique Design - January/February 2019 - 69
Boutique Design - January/February 2019 - 70
Boutique Design - January/February 2019 - 71
Boutique Design - January/February 2019 - Exit Interview
Boutique Design - January/February 2019 - Cover3
Boutique Design - January/February 2019 - Cover4
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