Boutique Design - January/February 2019 - 42

1

Who says luxe can't be tough? VSHD Design's concept
for Warehouse GYM D3 avoids overblown interiors
with material restraint. The result is a modern refuge
for physical meditation.
BY CHRISTINA GREEN

1 All that glitters is gold. A custom-made suspended light box
in gold-copper alloy illuminates the juice bar/reception desk
combo at the gym's main entrance. LED lights conceal the ceiling services while enlivening the atmospheric gray interiors.

42

boutiquedesign.com JANUARY + FEBRUARY 2019

tired buildings. The founder of Dubai-based boutique practice VSHD Design
had already shown that skill when creating the high-profile Warehouse GYM
014 Business Bay within a space of soaring volumes and awkward proportions.
So when the design-led, nightclub-inspired urban fitness chain tapped the firm
to envision its latest outpost in the city-set within three former retail spaces
in the Dubai Design District (D3)-Hamed knew the concept had to push
visual boundaries to attract the region's discerning creative community.
Her interiors team drew their inspo from the minimalist, blocky forms and
raw concrete construction of 1950s and '60s brutalist architecture, balancing
the gritty attitude of underground fight clubs with polished touches more reminiscent of a mindful wellness retreat.
Set at the main entrance of the purpose-built district and visible from two
main streets, the location itself is prime real estate. The designers capitalized
on that line of sight with a nearly 56-ft.-long glass window that invites visitors
in from The Block, an adjacent recreational facility with a skate park and
basketball court. Behind that transparent fa├žade is a long juice bar and reception desk, which Hamed says was designed as a communal space for both
health club members and the outside design community. Foldable doors open
to an outdoor seating area and emphasize the welcoming feel.
Cramming a juice bar, gym floor, cycling studio and circuit training facility
into a compact, 6,460-sq.-ft. footprint and creating a sense of cohesion within
three separate spaces required masterful architectural planning. "We had to

N I K A N D TA M

MUSCLE
TONE

INTERIOR ARCHITECT Rania Hamed has a passion for breathing new life into


http://www.boutiquedesign.com

Boutique Design - January/February 2019

Table of Contents for the Digital Edition of Boutique Design - January/February 2019

Boutique Design - January/february 2019
Contents
From the Editor
Check Out boutiquedesign.com
In This Issue
The Buzz
Products: Bdwest Exhibitors
Crystal Clear
Meta Design
Good Vibes Only
Muscle Tone
Bdwest Preview: Real Results
Products: Carpets + Rugs
Exit Interview
Boutique Design - January/February 2019 - Boutique Design - January/february 2019
Boutique Design - January/February 2019 - Cover2
Boutique Design - January/February 2019 - 1
Boutique Design - January/February 2019 - Contents
Boutique Design - January/February 2019 - 3
Boutique Design - January/February 2019 - From the Editor
Boutique Design - January/February 2019 - 5
Boutique Design - January/February 2019 - Check Out boutiquedesign.com
Boutique Design - January/February 2019 - 7
Boutique Design - January/February 2019 - In This Issue
Boutique Design - January/February 2019 - 9
Boutique Design - January/February 2019 - Products: Bdwest Exhibitors
Boutique Design - January/February 2019 - 11
Boutique Design - January/February 2019 - 12
Boutique Design - January/February 2019 - 13
Boutique Design - January/February 2019 - 14
Boutique Design - January/February 2019 - 15
Boutique Design - January/February 2019 - 16
Boutique Design - January/February 2019 - 17
Boutique Design - January/February 2019 - 18
Boutique Design - January/February 2019 - 19
Boutique Design - January/February 2019 - Crystal Clear
Boutique Design - January/February 2019 - 21
Boutique Design - January/February 2019 - 22
Boutique Design - January/February 2019 - 23
Boutique Design - January/February 2019 - 24
Boutique Design - January/February 2019 - 25
Boutique Design - January/February 2019 - Meta Design
Boutique Design - January/February 2019 - 27
Boutique Design - January/February 2019 - 28
Boutique Design - January/February 2019 - 29
Boutique Design - January/February 2019 - 30
Boutique Design - January/February 2019 - 31
Boutique Design - January/February 2019 - 32
Boutique Design - January/February 2019 - 33
Boutique Design - January/February 2019 - 34
Boutique Design - January/February 2019 - 35
Boutique Design - January/February 2019 - 36
Boutique Design - January/February 2019 - 37
Boutique Design - January/February 2019 - Good Vibes Only
Boutique Design - January/February 2019 - 39
Boutique Design - January/February 2019 - 40
Boutique Design - January/February 2019 - 41
Boutique Design - January/February 2019 - Muscle Tone
Boutique Design - January/February 2019 - 43
Boutique Design - January/February 2019 - 44
Boutique Design - January/February 2019 - 45
Boutique Design - January/February 2019 - Bdwest Preview: Real Results
Boutique Design - January/February 2019 - 47
Boutique Design - January/February 2019 - 48
Boutique Design - January/February 2019 - 49
Boutique Design - January/February 2019 - 50
Boutique Design - January/February 2019 - 51
Boutique Design - January/February 2019 - 52
Boutique Design - January/February 2019 - 53
Boutique Design - January/February 2019 - 54
Boutique Design - January/February 2019 - 55
Boutique Design - January/February 2019 - 56
Boutique Design - January/February 2019 - 57
Boutique Design - January/February 2019 - Products: Carpets + Rugs
Boutique Design - January/February 2019 - 59
Boutique Design - January/February 2019 - 60
Boutique Design - January/February 2019 - 61
Boutique Design - January/February 2019 - 62
Boutique Design - January/February 2019 - 63
Boutique Design - January/February 2019 - 64
Boutique Design - January/February 2019 - 65
Boutique Design - January/February 2019 - 66
Boutique Design - January/February 2019 - 67
Boutique Design - January/February 2019 - 68
Boutique Design - January/February 2019 - 69
Boutique Design - January/February 2019 - 70
Boutique Design - January/February 2019 - 71
Boutique Design - January/February 2019 - Exit Interview
Boutique Design - January/February 2019 - Cover3
Boutique Design - January/February 2019 - Cover4
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020winter
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020fall
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020spring
https://www.nxtbook.com/nxtbooks/boutiquedesign/201912
https://www.nxtbook.com/nxtbooks/boutiquedesign/201911
https://www.nxtbook.com/nxtbooks/boutiquedesign/201910
https://www.nxtbook.com/nxtbooks/boutiquedesign/201909
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190708
https://www.nxtbook.com/nxtbooks/boutiquedesign/201906
https://www.nxtbook.com/nxtbooks/boutiquedesign/201905
https://www.nxtbook.com/nxtbooks/boutiquedesign/201904
https://www.nxtbook.com/nxtbooks/boutiquedesign/201903
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201812
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201811
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201810
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201809
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201806
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201805
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201804
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201803
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201712
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201711
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201710
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201709
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201707
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201706
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201705
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201704
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201703
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20170102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201612
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201611
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201610
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201609
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201606
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201605
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201604
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201603
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201512
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201511
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201510
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201509
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201505
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201504
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201503
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201412
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201411
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201410
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201409
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201406
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201405
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201404
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201403
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201312
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201311
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201310
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201309
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201307
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201306
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201305
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201303
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20130102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20121112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20111112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20101112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100708
https://www.nxtbookmedia.com