Boutique Design - April 2019 - 21
N I KO L A S KO E N I G ( E D I T I O N ) ; C O U R T E S Y O F I A N S C H R AG E R C O M PA N Y ( S C H R AG E R ) ; S H AYA N A S G H A R N I A ( YA B U A N D P U S H E L B E R G )
THE NEWLY OPENED Times Square EDITION
is a canvas for legendary hotelier Ian Schrager's
then, now and what's next. Partnering with
Marriott International, he's harnessed the
provocative spectacle of New York's decadedefining Studio 54 nightspot (which he
cofounded in 1977 with the late Steve Rubell),
distilled the essence of the irreverent chic that
he and designer Andrée Putman infused into
the granddaddy of all U.S. boutique hotels,
Morgans (which debuted in 1984), and re-envisioned what it would take to make the same
magic in this 39-story highrise, the first
newbuild hotel in the Times Square "bow-tie"
since 2000.
It's all built off an idea that despite technology's resonance since the late 70s, "with the
swipe left, swipe right, the iPhones. At the end
of the day, we're the same people. We have the
same urges (for escape)," says Schrager.
"There's a serenity that Ian now craves,"
explains George Yabu, cofounder of Yabu Pushelberg along with partner Glenn Pushelberg.
Schrager made it clear from the outset that he
didn't want guests "bombarded with all of this
information" after the "visual assault that is
Times Square." The design brief came down to a
key word: simplicity. Whether in its purest form
in the guestrooms or modulated to turn up the
volume a bit in the public spaces, that buzzword is the anchor of the whole experience.
Upon arrival, guests are swept up to the
10th-floor reception area where the oasis officially begins.
IAN SCHRAGER
IAN SCHRAGER COMPANY
GEORGE YABU AND
GLENN PUSHELBERG
YABU PUSHELBERG
APRIL 2019 boutiquedesign.com
21
http://www.boutiquedesign.com
Boutique Design - April 2019
Table of Contents for the Digital Edition of Boutique Design - April 2019
Boutique Design - April 2019
Contents
From the Editor
Check Out boutiquedesign.com
In This Issue
The Buzz
Urban Aerie
Show Your Work
Live and Unplugged
Adjacent Spaces
Products: Fabrics
Products: Casegoods
Exit Interview
Boutique Design - April 2019 - Boutique Design - April 2019
Boutique Design - April 2019 - Cover2
Boutique Design - April 2019 - 1
Boutique Design - April 2019 - Contents
Boutique Design - April 2019 - 3
Boutique Design - April 2019 - From the Editor
Boutique Design - April 2019 - 5
Boutique Design - April 2019 - Check Out boutiquedesign.com
Boutique Design - April 2019 - 7
Boutique Design - April 2019 - In This Issue
Boutique Design - April 2019 - 9
Boutique Design - April 2019 - The Buzz
Boutique Design - April 2019 - 11
Boutique Design - April 2019 - 12
Boutique Design - April 2019 - 13
Boutique Design - April 2019 - 14
Boutique Design - April 2019 - 15
Boutique Design - April 2019 - 16
Boutique Design - April 2019 - 17
Boutique Design - April 2019 - 18
Boutique Design - April 2019 - 19
Boutique Design - April 2019 - Urban Aerie
Boutique Design - April 2019 - 21
Boutique Design - April 2019 - 22
Boutique Design - April 2019 - 23
Boutique Design - April 2019 - 24
Boutique Design - April 2019 - 25
Boutique Design - April 2019 - Show Your Work
Boutique Design - April 2019 - 27
Boutique Design - April 2019 - 28
Boutique Design - April 2019 - 29
Boutique Design - April 2019 - 30
Boutique Design - April 2019 - 31
Boutique Design - April 2019 - 32
Boutique Design - April 2019 - 33
Boutique Design - April 2019 - Live and Unplugged
Boutique Design - April 2019 - 35
Boutique Design - April 2019 - 36
Boutique Design - April 2019 - 37
Boutique Design - April 2019 - 38
Boutique Design - April 2019 - 39
Boutique Design - April 2019 - Adjacent Spaces
Boutique Design - April 2019 - 41
Boutique Design - April 2019 - 42
Boutique Design - April 2019 - 43
Boutique Design - April 2019 - 44
Boutique Design - April 2019 - 45
Boutique Design - April 2019 - 46
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Boutique Design - April 2019 - 50
Boutique Design - April 2019 - 51
Boutique Design - April 2019 - 52
Boutique Design - April 2019 - 53
Boutique Design - April 2019 - Products: Fabrics
Boutique Design - April 2019 - 55
Boutique Design - April 2019 - 56
Boutique Design - April 2019 - 57
Boutique Design - April 2019 - 58
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Boutique Design - April 2019 - 66
Boutique Design - April 2019 - 67
Boutique Design - April 2019 - Products: Casegoods
Boutique Design - April 2019 - 69
Boutique Design - April 2019 - 70
Boutique Design - April 2019 - 71
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Boutique Design - April 2019 - 79
Boutique Design - April 2019 - Exit Interview
Boutique Design - April 2019 - Cover3
Boutique Design - April 2019 - Cover4
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