Boutique Design - May 2019 - 15
1
FAST TRACK
2
In just 12 years, Bram van der Hoek has built Europe Hotels
Private Collection's portfolio to 13 design-led hotels and
engineered the growth of three hot proprietary brands.
He's not about to take his foot off the pedal now.
BY ALICIA SHEBER
GENERAL MANAGERS don't usually get tapped to run sexy hotel collections
1 Max Brown 7th District,
Vienna paints its design
narrative in 3D, thanks to
a rich mix of textures.
2 It's okay to get elliptical, at least
for guests checking in at the
unusually-shaped reception
desk at Sir Victor, Barcelona.
without a long learning curve between the front desk and the C-suite. And,
they don't kick off their tenure by suggesting a will-it-or-won't-it-gentrify neighborhood for an uber-cool lifestyle concept debut. However, Bram van der Hoek,
ceo and partner, Europe Hotels Private Collection (EHPC), is more about
"could" than "should." He was coming up the hotel industry's ranks in the
prescribed way as the GM of Amsterdam's Le Méridien Park Hotel when he
first met Liran Wizman, founder and owner, EHPC, and self-professed design
aficionado who purchased the hotel in 2006 as the group's initial asset. It was
synergy at first sight-a shared vision that developed during the hotel's transformation from a traditional big-brand property to a pure-play lifestyle leader.
"Boutique hotels didn't really exist in Amsterdam at the time," says van der
Hoek. (Afterall, citizenM debuted in 2008.) Having whet his appetite with the
MAY 2019 boutiquedesign.com
15
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Boutique Design - May 2019
Table of Contents for the Digital Edition of Boutique Design - May 2019
Boutique Design - May 2019
Contents
From the Editor
The Buzz
Fast Tracker
Big (City) Picture
A-Plus EQ
Something Borrowed, Something New
Night Light
Products: Bath + Spa
Products: Surfacing
Boutique Design - May 2019 - Intro
Boutique Design - May 2019 - Boutique Design - May 2019
Boutique Design - May 2019 - Cover2
Boutique Design - May 2019 - 1
Boutique Design - May 2019 - Contents
Boutique Design - May 2019 - 3
Boutique Design - May 2019 - From the Editor
Boutique Design - May 2019 - 5
Boutique Design - May 2019 - The Buzz
Boutique Design - May 2019 - 7
Boutique Design - May 2019 - 8
Boutique Design - May 2019 - 9
Boutique Design - May 2019 - 10
Boutique Design - May 2019 - 11
Boutique Design - May 2019 - 12
Boutique Design - May 2019 - 13
Boutique Design - May 2019 - Fast Tracker
Boutique Design - May 2019 - 15
Boutique Design - May 2019 - 16
Boutique Design - May 2019 - 17
Boutique Design - May 2019 - Big (City) Picture
Boutique Design - May 2019 - 19
Boutique Design - May 2019 - 20
Boutique Design - May 2019 - 21
Boutique Design - May 2019 - 22
Boutique Design - May 2019 - 23
Boutique Design - May 2019 - 24
Boutique Design - May 2019 - 25
Boutique Design - May 2019 - A-Plus EQ
Boutique Design - May 2019 - 27
Boutique Design - May 2019 - 28
Boutique Design - May 2019 - 29
Boutique Design - May 2019 - 30
Boutique Design - May 2019 - 31
Boutique Design - May 2019 - Something Borrowed, Something New
Boutique Design - May 2019 - 33
Boutique Design - May 2019 - 34
Boutique Design - May 2019 - 35
Boutique Design - May 2019 - 36
Boutique Design - May 2019 - 37
Boutique Design - May 2019 - Night Light
Boutique Design - May 2019 - 39
Boutique Design - May 2019 - 40
Boutique Design - May 2019 - 41
Boutique Design - May 2019 - 42
Boutique Design - May 2019 - 43
Boutique Design - May 2019 - Products: Bath + Spa
Boutique Design - May 2019 - 45
Boutique Design - May 2019 - 46
Boutique Design - May 2019 - 47
Boutique Design - May 2019 - 48
Boutique Design - May 2019 - 49
Boutique Design - May 2019 - 50
Boutique Design - May 2019 - 51
Boutique Design - May 2019 - Products: Surfacing
Boutique Design - May 2019 - 53
Boutique Design - May 2019 - 54
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Boutique Design - May 2019 - Cover3
Boutique Design - May 2019 - Cover4
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