Boutique Design - June 2019 - 26

QUEENS OF LONDON

1 Malachite hues and golden tones grace
the Tea Lounge at the Westbund Hotel
Shanghai, opening autumn 2019 as Rocco
Forte Hotels' first property in Asia.

As part of Her Majesty's official birthday celebrations every June, Queen Elizabeth II bestows
"Birthday Honors" to U.K. and British commonwealth citizens whose good works benefit society.
This year, Boutique Design joins the festivities by recognizing a world-famous trio of London's
design royalty whose majestic hospitality interiors give their subjects a taste of the good life.
BY ALICIA SHEBER

WHEN IT COMES TO ROYAL FAMILIES in the realm of hoteliers, interior designer Olga Polizzi, deputy chairman and director of
design, Rocco Forte Hotels, London, is indeed of noble lineage. Her late father, Lord Charles Forte, Baron Forte, was only four years old
when he emigrated from Italy to the U.K. in 1912. His entrepreneurial drive led him to open in 1935 the Strand Milk Bar on London's
Regent Street ("the profit's in the extra table," Polizzi says he often quipped, so she, too, always squeezes an extra dining table into her
properties.) His company, Forte Holdings, grew to include numerous other businesses such as London's Café Royal and Heathrow
Airport's first catering service. A 1970 merger led to the creation of Trust House Forte, followed by further mergers and expansion that
resulted in the multimillion-pound empire, the Forte Group, with a portfolio ranging from roadside cafés and mid-market hotels to a
non-controlling majority stake in The Savoy hotel in London. Forte was ceo from 1971 and chairman from 1982 when he passed the
torch to his son and Polizzi's brother, Sir Rocco Forte, who acquired full control in 1993. In 1996, a hostile takeover forced the sale of the
Forte Group for nearly $5 billion and spurred the launch of RF Hotels by Polizzi and her brother, who remains chairman and chief
executive today. Rebranded as The Rocco Forte Collection after the 2001 return of the Forte trademark, the company solidified its
name as Rocco Forte Hotels in 2011.
26

boutiquedesign.com JUNE 2019

COUR TE S Y OF ROCCO FOR TE HOTEL S

OLGA POLIZZI


http://www.boutiquedesign.com

Boutique Design - June 2019

Table of Contents for the Digital Edition of Boutique Design - June 2019

Boutique Design - June 2019
Contents
From the Editor
The Buzz
Heroes And Mavericks: Fierce Friends
Fun Pass
Queens Of London
Go Small, Go Home
Products: Flooring
Products: Seating
Exit Interview
Boutique Design - June 2019 - Boutique Design - June 2019
Boutique Design - June 2019 - Cover2
Boutique Design - June 2019 - 1
Boutique Design - June 2019 - Contents
Boutique Design - June 2019 - 3
Boutique Design - June 2019 - From the Editor
Boutique Design - June 2019 - 5
Boutique Design - June 2019 - The Buzz
Boutique Design - June 2019 - 7
Boutique Design - June 2019 - 8
Boutique Design - June 2019 - 9
Boutique Design - June 2019 - 10
Boutique Design - June 2019 - 11
Boutique Design - June 2019 - Heroes And Mavericks: Fierce Friends
Boutique Design - June 2019 - 13
Boutique Design - June 2019 - 14
Boutique Design - June 2019 - 15
Boutique Design - June 2019 - 16
Boutique Design - June 2019 - 17
Boutique Design - June 2019 - 18
Boutique Design - June 2019 - 19
Boutique Design - June 2019 - Fun Pass
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Boutique Design - June 2019 - Queens Of London
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Boutique Design - June 2019 - Go Small, Go Home
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Boutique Design - June 2019 - Products: Flooring
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Boutique Design - June 2019 - Products: Seating
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Boutique Design - June 2019 - Exit Interview
Boutique Design - June 2019 - Cover3
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