Boutique Design - June 2019 - 40

5

Those design tenets-careful curation, a limited range of
colors (especially, fittingly for the sunny climate, cool tones) and
polished FF&E-suggested another way to make the relatively
straightforward design more layered: take it on a trip. Parlez-vous
français? Oui! Even now, with the globalization that technology
has brought to designers' vision boards, the offbeat side of Paris
still remains a beacon of chic quirkiness for tastemakers worldwide. Given the design narrative the building demanded, it
provided a filter to make an even more precisely-focused
aesthetic for this 55-key hotel. While it's not too literal a theme
(headboards, for example, are covered in a nubby fabric far more
reminiscent of Nordic design), chevron-patterned wood flooring
in some guestrooms, a bistro table in the lobby and whimsical
striped accent tables in the guestrooms-they look like
hatboxes-offer a playful reference to the City of Lights.
Crafting this design package may have been an organic
process, but the budget wasn't. Brosh happily fesses up to an
admiration for ultra-posh Soho House's hotels and clubs, but he
believes he can create his own version of their magnetic charm
without the financial burden. "We're very good at making 75
cents feel like a dollar," he says. Paint treatments sub in for wallpaper or complex plasterwork. Lighting in the guestrooms is
simple-a single overhead fixture and two sconces, one on either
side of the bed-eliminating the need for expensive rewiring. Yes,
the reasonable-for-its-great-location $12.25 million purchase
price left a little room for upgrades. No, that didn't mean room for
Brosh and his team to go on a shopping spree. Think more the LA
It Girl closet of the moment, where Zara, indie labels and
designer handbags sit side by side. 

6

40

boutiquedesign.com JUNE 2019

5 A clearly-titled
newsstand encourages
guests to get analog
and chill in the common
area. Relaxed seating
arrangements make
cover-to-cover reading
appealing.
6 Wallpaper in the closet
area drives home the
design message. A mini
fridge fits neatly into the
space, while adding a
much-needed amenity.


http://www.boutiquedesign.com

Boutique Design - June 2019

Table of Contents for the Digital Edition of Boutique Design - June 2019

Boutique Design - June 2019
Contents
From the Editor
The Buzz
Heroes And Mavericks: Fierce Friends
Fun Pass
Queens Of London
Go Small, Go Home
Products: Flooring
Products: Seating
Exit Interview
Boutique Design - June 2019 - Boutique Design - June 2019
Boutique Design - June 2019 - Cover2
Boutique Design - June 2019 - 1
Boutique Design - June 2019 - Contents
Boutique Design - June 2019 - 3
Boutique Design - June 2019 - From the Editor
Boutique Design - June 2019 - 5
Boutique Design - June 2019 - The Buzz
Boutique Design - June 2019 - 7
Boutique Design - June 2019 - 8
Boutique Design - June 2019 - 9
Boutique Design - June 2019 - 10
Boutique Design - June 2019 - 11
Boutique Design - June 2019 - Heroes And Mavericks: Fierce Friends
Boutique Design - June 2019 - 13
Boutique Design - June 2019 - 14
Boutique Design - June 2019 - 15
Boutique Design - June 2019 - 16
Boutique Design - June 2019 - 17
Boutique Design - June 2019 - 18
Boutique Design - June 2019 - 19
Boutique Design - June 2019 - Fun Pass
Boutique Design - June 2019 - 21
Boutique Design - June 2019 - 22
Boutique Design - June 2019 - 23
Boutique Design - June 2019 - 24
Boutique Design - June 2019 - 25
Boutique Design - June 2019 - Queens Of London
Boutique Design - June 2019 - 27
Boutique Design - June 2019 - 28
Boutique Design - June 2019 - 29
Boutique Design - June 2019 - 30
Boutique Design - June 2019 - 31
Boutique Design - June 2019 - 32
Boutique Design - June 2019 - 33
Boutique Design - June 2019 - 34
Boutique Design - June 2019 - 35
Boutique Design - June 2019 - Go Small, Go Home
Boutique Design - June 2019 - 37
Boutique Design - June 2019 - 38
Boutique Design - June 2019 - 39
Boutique Design - June 2019 - 40
Boutique Design - June 2019 - 41
Boutique Design - June 2019 - Products: Flooring
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Boutique Design - June 2019 - 48
Boutique Design - June 2019 - 49
Boutique Design - June 2019 - Products: Seating
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Boutique Design - June 2019 - 63
Boutique Design - June 2019 - Exit Interview
Boutique Design - June 2019 - Cover3
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