Boutique Design - June 2019 - 64

FEARLESS
LEADER
DLR Group hospitality leader and principal Staci
Patton isn't afraid of color, tough questions, or
getting her hands dirty. Failure isn't an option; it's
just another step toward success.
BY ANNMARIE MARTIN

HOW HAS YOUR LIFE EVOLVED SINCE BEING CHOSEN FOR BOUTIQUE
DESIGN'S PRESTIGIOUS CLASS OF GROUNDBREAKERS?

I think it 100% gave us all an additional platform to build from. By the
time I had been named to the Boutique 18, I'd clocked about two years of
identifying projects and clients for the hospitality interiors business our
team had started within DLR Group. We laid that groundwork and now
we're collaborating with Marriott on hotels for their Autograph Collection
and their other design-focused brands, working with Kimpton on the
Blackstone Hotel in Omaha, Nebraska, and teaming with Aparium Hotel
Group on an adaptive reuse design that transforms a bank building in Des
Moines, Iowa, into a boutique hotel.
HOW IS YOUR APPROACH TO LIFESTYLE DESIGN A WORK
IN PROGRESS?

I'm continuing to evolve my understanding of the complexities of the lifestyle segment. It's less about the color of a chair or even what that chair
looks like. Designing for lifestyle brands means being in tune with the
lighting, the mood, the music, and the level of service and attentiveness.
You may leave a hotel and even though you notice the physical elements
-the furniture or fixtures-the most memorable moments come from
the more soft touch aspects. That's a challenge for me as a designer and I
find myself asking owners, "Why are we in the weeds about whether
something is brass or black? I believe guests will remember more how
they felt in the space." So, I am trying to improve my vocabulary and
approach to emphasize that the essence of a hotel's 'life' is rooted in the
elements that will bring guests back.
64

boutiquedesign.com JUNE 2019

YOU REALLY PUSH FOR LOCAL IMMERSION IN THE HOSPITALITY
EXPERIENCE. WHERE DO YOU START?

We spend several weeks on location, doing research, pulling up historic
photographs and newspapers and allowing ourselves to just explore,
meander, walk around-essentially be a local and engage in casual conversations that lead to other conversations. We hit the creative, music and food
scenes. We find the people doing the amazing things that no one really knows
about outside of that microclimate, then start to interview them and find
their sticking points. Then we extrapolate what could be meaningful to the
design, especially on a social level. As designers we put in walls, chairs, colors,
and so on. But what drives a lot of lifestyle success is social interaction-and
it's got to be meaningful. You have to show community partners why they
should need and want to work with you. Especially in tightknit communities,
it's important to reach out to locals to gain buy-in and make sure they are
part of the process. The socio-political climate of inclusiveness affects hospitality, and we need to be mindful of that reality.
WHERE DOES YOUR PASSION FOR GUIDING STUDENTS COME FROM?

Early on in my design career, I worked with several female leaders who, rather
than lifting me up, seemed to want to keep me (and my contemporaries) down.
I'm not that way. Because I found myself without a strong interiors mentor, I
decided to become one for others. I became a design critic at several local
colleges and participated in student-focused committees. We have an intern
program at DLR Group, so I and other leaders within the firm are constantly
collaborating with and mentoring students as they come through the studio.
WHAT TRENDS DO YOU HAVE YOUR EYE ON?

Supporting art for art's sake and letting them work with you to provide
something very memorable. I'm a big art lover and a strong believer in letting
the artist be who they are. Over the years, hospitality has tried to control the
art. Historically, designers focused on curating art to an exact palette and
concept. A hospitality trend I'd like to see is a re-embracing of creative
collaborations that allow for tension, and ultimately, that elevate design. 

BE TH COBURN, BC FOTOS PHOTOGR APH Y

STACI PATTON HASN'T JUST paved her own way-she grabbed the
shovel, learned how to lay concrete and built highways throughout her
career. This ex-journalism major kept that up when given the chance to
helm a hospitality interiors arm of global design firm DLR Group. She's
kept it going strong thanks to some stubborn perseverance and the
ability to keep her human chip engaged in both her designs and her
management processes.
Here's what this 2017 Boutique 18 honoree has been up to since then
and how she's mentoring her team to create new solutions for lifestyle
hospitality spaces guests will want to make viral.


http://www.boutiquedesign.com

Boutique Design - June 2019

Table of Contents for the Digital Edition of Boutique Design - June 2019

Boutique Design - June 2019
Contents
From the Editor
The Buzz
Heroes And Mavericks: Fierce Friends
Fun Pass
Queens Of London
Go Small, Go Home
Products: Flooring
Products: Seating
Exit Interview
Boutique Design - June 2019 - Boutique Design - June 2019
Boutique Design - June 2019 - Cover2
Boutique Design - June 2019 - 1
Boutique Design - June 2019 - Contents
Boutique Design - June 2019 - 3
Boutique Design - June 2019 - From the Editor
Boutique Design - June 2019 - 5
Boutique Design - June 2019 - The Buzz
Boutique Design - June 2019 - 7
Boutique Design - June 2019 - 8
Boutique Design - June 2019 - 9
Boutique Design - June 2019 - 10
Boutique Design - June 2019 - 11
Boutique Design - June 2019 - Heroes And Mavericks: Fierce Friends
Boutique Design - June 2019 - 13
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Boutique Design - June 2019 - Fun Pass
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Boutique Design - June 2019 - Queens Of London
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Boutique Design - June 2019 - Go Small, Go Home
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Boutique Design - June 2019 - Products: Flooring
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Boutique Design - June 2019 - Products: Seating
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Boutique Design - June 2019 - Exit Interview
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