Boutique Design - September 2019 - 26
MATTE
MARVEL
St. Petersburg, Russia's Younost showcases
no-shortcuts style. Glitz and glam aren't on
the visual menu. Meet design that wows
with textures and shapes alone.
BY ORIANA LERNER
the next frontiers of design innovation is all about making
the concept the star. Instead of building the interiors
around the isolated "wow" of a standout chair, sofa or
lighting installation, this approach uses FF&E as a tool to
translate the overarching vision into a 3D environment.
Megre Interiors created a case in point for 360-degree
design in St. Petersburg, Russia's restaurant, Younost.
The Georgian-cuisine-led, family-friendly venue is
a neutral, mostly-gray-and-beige space that uses wood
partitions, beads, curtains and other vertical masterstrokes to transform the effect from serene to riveting. It
doesn't hurt the restaurant, situated atop a mall, overlooks
a leafy park. "We wanted to keep it airy," says Yuna Megre,
founder and lead designer of the firm. That meant not only
the tones and textures, but the level of detail and ornamentation. It also involved capitalizing on the necessity of
a long entry journey to make the contrast between street
level and the restaurant unforgettable, further taking the
pressure off the main dining area to provide a yin/yang
dichotomy of its own.
As a rooftop venue, the entrance experience here,
as so often for such spaces, is elongated as guests travel
from the ground floor, ride the elevator to the top floor
and walk through the entry and cloakroom before ever
reaching the restaurant. Megre turned that necessity into
an integral part of the design. "We used the flow from the
tightest spaces-the elevator, cloakroom and entrance-to
highlight the openness of the restaurant itself," Megre says.
That duality provides a memorable bookend to the dining
experience. Complex dimmer setups mean the lighting is
26
boutiquedesign.com SEPTEMBER 2019
S E R G E Y KO P Y T I N
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Boutique Design - September 2019
Table of Contents for the Digital Edition of Boutique Design - September 2019
Boutique Design - September 2019
Contents
From the Editor
The Buzz
Singapore Swing
Lifestyle Levels Up
Matte Marvel
Drama School
Products: Fabrics
Products: Casegoods
Exit Interview
Boutique Design - September 2019 - Boutique Design - September 2019
Boutique Design - September 2019 - Cover2
Boutique Design - September 2019 - 1
Boutique Design - September 2019 - Contents
Boutique Design - September 2019 - 3
Boutique Design - September 2019 - From the Editor
Boutique Design - September 2019 - 5
Boutique Design - September 2019 - The Buzz
Boutique Design - September 2019 - 7
Boutique Design - September 2019 - 8
Boutique Design - September 2019 - 9
Boutique Design - September 2019 - 10
Boutique Design - September 2019 - 11
Boutique Design - September 2019 - Singapore Swing
Boutique Design - September 2019 - 13
Boutique Design - September 2019 - 14
Boutique Design - September 2019 - 15
Boutique Design - September 2019 - 16
Boutique Design - September 2019 - 17
Boutique Design - September 2019 - Lifestyle Levels Up
Boutique Design - September 2019 - 19
Boutique Design - September 2019 - 20
Boutique Design - September 2019 - 21
Boutique Design - September 2019 - 22
Boutique Design - September 2019 - 23
Boutique Design - September 2019 - 24
Boutique Design - September 2019 - 25
Boutique Design - September 2019 - Matte Marvel
Boutique Design - September 2019 - 27
Boutique Design - September 2019 - 28
Boutique Design - September 2019 - 29
Boutique Design - September 2019 - Drama School
Boutique Design - September 2019 - 31
Boutique Design - September 2019 - 32
Boutique Design - September 2019 - 33
Boutique Design - September 2019 - 34
Boutique Design - September 2019 - 35
Boutique Design - September 2019 - Products: Fabrics
Boutique Design - September 2019 - 37
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Boutique Design - September 2019 - 48
Boutique Design - September 2019 - 49
Boutique Design - September 2019 - Products: Casegoods
Boutique Design - September 2019 - 51
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Boutique Design - September 2019 - Exit Interview
Boutique Design - September 2019 - Cover3
Boutique Design - September 2019 - Cover4
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