Boutique Design - November 2019 - 76

YOU HAVE TO BE a really good self-editor to design a 5-star
western ranch resort. Any slip into ropin' and ridin' references means you risk creating the visual equivalent of Billy
Crystal perched awkwardly on a saddle among other
cowboy-for-a-day clichés. Mother Nature can't save you,
either. One more property claiming to "bring the outdoors in"
is just going to get an eye roll from high-spend, savvy travelers. Simeone Deary Design Group sidestepped those pitfalls
by recasting natural materials with a refined charm and
playing up contrasts in textures, lighting and conceal-andreveal space planning to break new ground for the menu of
culinary experiences housed in The Farm at Brush Creek,
Saratoga, Wyoming.
Part of the Brush Creek Luxury Ranch Collection, which
sits on 30,000 acres in the Rockies, The Farm's premier seedto-table venues are rooted in the bounty of the land. Fare
includes cheese from the property's goats, ranch-raised wagyu
beef, and small batch rye, vodka, gin, moonshine and whiskey
distilled at the resort.
The designers set out to create interiors that would be just
as inspired by the surroundings but still make their own statement. "We were committed to designing spaces that would be
a true, dynamic expression of the American West," says Gina
Deary, co-owner of the studio along with Lisa Simeone.
As the Farm at Brush Creek sits between the Sierra Madre
mountains and the Medicine Bow National Forest, Deary says
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boutiquedesign.com NOVEMBER 2019

she and her team took their cues from Wyoming's flora and
fauna as well as the area's storied American West heritage.
They chose a neutral palette of clean, contemporary materials including finely textured linens, refined millwork and
native stone juxtaposed with Western-inspired details such
as leathers, fine hair-on-hides and tailored plaids to present a
sophisticated blend of rugged and genteel elements.
With multiple buildings and more than a dozen distinct
spaces, The Farm at Brush Creek is meant to feel like a settlement of established and successful homesteads. "Every space
feels incredibly intimate," says Deary. "Because each space is
designed to provide a unique experience, the complex does
not feel massive."
But massive it is: there's the Cheyenne Club restaurant that
also houses a bar and retail space, Brush Creek Brewery, Brush
Creek Distillery, Saddle Barn event space, two greenhouses,
Medicine Bow Creamery and the Bakery. When guests descend
two flights of stairs, they'll also find a series of exclusive tasting
rooms, wine cellars, and meeting spaces, which lie off a dimly
lit underground tunnel that is the length of a football field.
Developing a series of intimate, distinct outlets started
with making the buildings focal points, says Deary. The
owners, Bruce and Beth White (Bruce is also chairman and
ceo of White Lodging), found decrepit buildings elsewhere in
Wyoming and had them rebuilt for The Farm's various venues.
"They used reclaimed wormwood throughout the complex,

GINA DEARY
SIMEONE DEARY DESIGN GROUP

2 Custom Spirit Vault liquor
lockers keep the exceptionally
rare, small-batch whiskeys
and bourbons under lock
and key. But a niche display
for each bottle and amber
backlighting transform this
exclusive collection into art
every guest can savor.

C O U R T E S Y O F B R U S H C R E E K L U X U R Y R A N C H C O L L E C T I O N ( T H E FA R M AT B R U S H C R E E K ) ;
COURTESY OF SIMEONE DE ARY DESIGN GROUP (DE ARY )

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Boutique Design - November 2019

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