Boutique Design - December 2019 - 22

2 0 19 G O L D K E Y AWA R D S

BEST LOBBY LUXURY
FINALIST

W XI'AN
CHINA

THE DESIGN FIRM: AB Concept, Hong Kong
THE MUSE: Make guests part of and spectators for
the theater that is this hotel.

cipal Terence Ngan. "A large, eye-catching multimedia digital art installation reminiscent of the
Tang dynasty architecture welcomes guests
through a floating garden entrance."
THE MESSAGE: Sniper design isn't always the
answer. From the surfacing to the furniture, there is
a wow moment from every perspective.

THE MAGIC: The space is a-maze-ing. "W Xi'an

uses light to present a series of mazes as a dynamic
journey for guests to unravel the wonder of the
cultural city, Xi'an," says Ed Ng, principal, AB Concept.
THE MAVERICK MOVE: Finding the emotional
impact in abstraction. "Large hanging glass swirls
create a constant flow of silver waves above the
lobby like a time labyrinth," says AB Concept prinFINALIST

MYSTERY HOTEL BUDAPEST
HUNGARY

THE DESIGN FIRM: Varrodesign, Budapest
THE MUSE: Turn a fourth-floor Freemason hall

SOURCES
OWNER: Vangzhong Real Estate, Xi'an, China; OPERATOR: W Hotel, Xi'an,
China; DESIGN FIRM: AB Concept, Hong Kong: Ed Ng and Terence Ngan,
principals; Linwei Sung and Joanne Kwan, project leaders; ARCHITECT: A&S
Architectural Design, Beijing; PURCHASING COMPANY: Vangzhong Real Estate,
Xi'an, China; GENERAL CONTRACTOR: Guangzhou Pearl River Decoration
Engineering Company, Ltd., Guangzhou; ART & ACCESSORIES: Art Consultant:
ATG: Asiantime Beyond Design Consultant Co., Ltd; FABRICS: Decorative
Material Aolin; FLOORCOVERINGS: Yingliang Group; FURNITURE: Gold
Phoenix Furniture Group; LIGHTING: Bergdala Crystal Art Project Company,
Ltd; Chroma33 Architectural Lighting Design; Diamond Life International Group
Ltd.; SIGNAGE: Corlette Design; SURFACING MATERIALS: Yinting

THE MAVERICK MOVE: Using the public area's
location for some major upselling potential. "One
important spectacle that greets the guest is the
magnificent view of the Secret Garden Day Spa,
that is not only eye candy, but also a draw-if the
guest can see and hear the spa, it boosts the odds
of them booking a treatment there," says Varró.

into the centerpiece of this 84-room hotel.

built around this hall," says Zoltán Varró, founder of
his eponymous firm. "It is very unusual in a European
hotel not to have the lobby, restaurant and bar functions on the ground floor." By creating major statement moments with elevators that are lined with
what look like dozens of paintings, the team still finds
a way to start the guest experience at street level.
FINALIST

W ATLANTA - MIDTOWN

THE MESSAGE: Covering a space with literate
detail works. There are Freemason symbols
featured here as an integral part of the design.
SOURCES
OWNER/OPERATOR: Mystery Hotel Budapest Ltd., Budapest; DESIGN FIRM: Varrodesign, Budapest: Zoltán Varró; István Mércse; Csaba Terdi; Erika Lázár and
Jelena Mihalek; ARCHITECT: Phoenarchiteckt, Budapest; PURCHASING FIRM: Mystery Hotel Budapest, Ltd.; GENERAL CONTRACTOR: Dacotaépító Ltd., Budapest;
ARCHITECTURAL MATERIALS: Elmolino; Elcano Cuero; Noken; Porcelanosa Group; Marazzi; Peronda; AUDIO/VISUAL & ELECTRONICS:  Bose; LG; Samsung; BATH
& SPA: Elmolino Elcano Cuero; Fima Carlo Frattini; Grohe; Hansgrohe; Kludi Amba; Marmorin; Noken; Peronda; Porcelanosa Group; Sapho; FABRICS: JAB Anstoetz;
FLOORING: Iris; JAB Designfloor;  Marazzi; Peronda; Porcelanosa Group; Sant'agostino; Sit-In Radici; FURNITURE: Bb Italia Patricia Urquiola; B&B Furniture; Ferro
Raffaello; Iddesign; LIGHTING: Eglo; Maretti; U2 Lighting; SURFACING MATERIALS: Elmolino; Marazzi; Noken; Peronda; WALLCOVERINGS: Arte Alchemy; A.S. Création  

THE DESIGN FIRM: Virserius Studio, New York
THE MUSE: Make "Arthur," a fictional character

who inspired the design narrative, come to life.
"The hotel is intended as a recreation of his estate
and secret garden," says Therese Virserius, founder/
lead designer, Virserius Studio.
THE MAGIC: The palette here is a deep thought.
Dominant jewel tones reinforce the feeling of
being in an elegant, cinematic narrative from the
moment guests walk in the door. 
THE MAVERICK MOVE: Arthur has good taste!
The design team went the extra mile to source
objects that suit his story. Wood beads, dyed jade
green, in the elevator vestibule are a memento from
his travels to the Far East. Cascading light fixtures
22

boutiquedesign.com DECEMBER 2019

that resemble birdcages are reminiscent of his
North African travels (but they also humanize the
scale of the three-story lobby).
THE MESSAGE: Having an elaborate, exotic design
story can fly, even in an age of "local." A "Thousand
and One Nights"-inspired den works in the context.
Why not dream big?
SOURCES
OWNER: Gem Realty Capital, Inc., Chicago; OPERATOR: W Hotels, Bethesda,
Maryland; DESIGN FIRM: Virserius Studio, New York: Therese Virserius, founder/
lead designer; ARCHITECT: Gonzalez Architects, Miami; PURCHASING COMPANY:
HPG International, Walnut Creek, California; DESIGN CONSULTANTS: Imaggo
Production (art); ARCHITECTURAL MATERIALS: Kent Design; Chemetal;
TreeFrog; ART & ACCESSORIES: DAC Art Consulting; Imaggo Production; AUDIO/
VISUAL & ELECTRONICS: Samsung; BATH & SPA: Kohler; FABRICS: Architex
- ljh; Casamance; Chella Textiles; Elitis; Fil Doux; Holly Hunt; Jane Churchill;
Loom Source; Kirby Design; Kravet; Opuzen; P/Kaufmann Contract; Sekers;
Swavelle Hospitality; FLOORING: Ann Sacks; Porcelanosa Group; Signature;
Zenith Carpets; FURNITURE: ISA International; Mandy Li; Palecek; Royal Custom
Designs; RH Contract; Tidelli; Walters; LEATHER: Demar Leather; Townsend
Leather; LIGHTING: Ceramic Technics; Contardi; Illumination Lighting; Inlight;
RH Contract; WinSoon Hardware; SURFACING MATERIALS: Belstone; Ceramic
Technics; Stone Source; WALLCOVERINGS: Imaggo Production; Wolf-Gordon;
WINDOW TREATMENTS: P/Kaufmann Contract

O W E N R AG G E T T ( W X I 'A N ) ; G E R G E LY J A N C S Ó ( M Y S T E R Y H O T E L B U DA P E S T ) ;
M I C H A E L K L E I N B E R G ( W AT L A N TA M I D T O W N )

THE MAGIC: "The whole interior design concept was


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Boutique Design - December 2019

Table of Contents for the Digital Edition of Boutique Design - December 2019

Boutique Design - December 2019
From the Editor
Social Circles
All 4 One
Products: Lighting
Products: Flooring
Exit Interview
Boutique Design - December 2019 - Intro
Boutique Design - December 2019 - Boutique Design - December 2019
Boutique Design - December 2019 - Cover2
Boutique Design - December 2019 - 1
Boutique Design - December 2019 - 2
Boutique Design - December 2019 - 3
Boutique Design - December 2019 - From the Editor
Boutique Design - December 2019 - 5
Boutique Design - December 2019 - Social Circles
Boutique Design - December 2019 - 7
Boutique Design - December 2019 - 8
Boutique Design - December 2019 - 9
Boutique Design - December 2019 - 10
Boutique Design - December 2019 - 11
Boutique Design - December 2019 - 12
Boutique Design - December 2019 - 13
Boutique Design - December 2019 - 14
Boutique Design - December 2019 - 15
Boutique Design - December 2019 - 16
Boutique Design - December 2019 - 17
Boutique Design - December 2019 - 18
Boutique Design - December 2019 - 19
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Boutique Design - December 2019 - 76
Boutique Design - December 2019 - 77
Boutique Design - December 2019 - All 4 One
Boutique Design - December 2019 - 79
Boutique Design - December 2019 - 80
Boutique Design - December 2019 - 81
Boutique Design - December 2019 - 82
Boutique Design - December 2019 - 83
Boutique Design - December 2019 - Products: Lighting
Boutique Design - December 2019 - 85
Boutique Design - December 2019 - 86
Boutique Design - December 2019 - 87
Boutique Design - December 2019 - 88
Boutique Design - December 2019 - 89
Boutique Design - December 2019 - Products: Flooring
Boutique Design - December 2019 - 91
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Boutique Design - December 2019 - Exit Interview
Boutique Design - December 2019 - Cover3
Boutique Design - December 2019 - Cover4
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