Boutique Design - December 2019 - 24

2 0 19 G O L D K E Y AWA R D S

BEST GUESTROOM FOCUSED SERVICE
WINNER

MOXY CHELSEA
NEW YORK

THE DESIGN FIRM: Yabu Pushelberg,

Toronto/New York
THE MUSE: Make compact rooms not
just serviceable, but clever, iconoclastic
and memorable. Find a way to inject
personality into each of the room types:
the quad bunk, the double-double and
the king (which range from 185 sq. ft. to
195 sq. ft.). 

THE MAVERICK MOVE: Using vertical
space to make the compact footprint
feel bigger. "Ten-foot ceilings and wallto-wall windows that flood the rooms
with natural light increase the sense
of spaciousness," says George Yabu,
cofounder, with Glenn Pushelberg, of
their eponymous practice. It's fair to say
24

boutiquedesign.com DECEMBER 2019

that not every similar project has that leg up.
But, the team's stewardship of those precious
cubic feet helps makes the rooms shine. Except
for the necessities of the pegs and a TV, everything on the walls flaunts their height-simple
plaid window treatments become a dramatic
moment when they're extra-long and the hangings behind the bed are suspended from a roller
above eye level. In other words, these rooms
own their stature.
THE MESSAGE: Public spaces don't have a
monopoly on playful, fun, boundary-pushing
design. That just has to be right-scaled for the
guestroom. Specifying an offbeat light next
to the bed makes a big "I'm different, look at
me!" statement in a compact room. "Urban
camping"-inspired materials on multipurpose
furniture pull the look even further away from
New York 101. 

SOURCES
CLIENT: The Lightstone Group, New York; DESIGN FIRM:
Yabu Pushelberg, Toronto/New York: George Yabu and Glenn
Pushelberg, cofounders; ARCHITECT: Stonehill Taylor, New
York; GENERAL CONTRACTOR: Flintlock Construction
Services, LLC, New York

MICHAEL K LEINBERG FOR MOX Y CHEL SE A

THE MAGIC: Moxy was already a
disruptor in the New York hospitality
scene, so the "basics" of the brand's
major guestroom innovations are on
display a short walk away at Moxy Times
Square. Bonus: Yabu Pushelberg also
created the guestrooms for this property's older sibling in Times Square, so
the apples-to-apples comparison is even
more tempting.
Like any design-led hotel without
generous floorplates (in other words,
most of NYC's hotel stock), whatever
tools the team uses to make these rooms
stand out need to have an efficient
profile. Yes, the small room staples are
here: pegs instead of closets, underbed
storage and compact bathrooms. What
makes this hotel statement-making,
not just problem-solving, is that there
is a twist to each of those elements.
The pegs also hold a folding chair and
folding table. The platform beds have an
eye-catching detail on the corners. The
bathrooms have blue or black sinks, a
very Instagrammable way to wake up.
A nature-led palette and a near ban on
shiny textures help differentiate Chelsea
from the brighter, more manmade
details in the TSQ hotel.


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Boutique Design - December 2019

Table of Contents for the Digital Edition of Boutique Design - December 2019

Boutique Design - December 2019
From the Editor
Social Circles
All 4 One
Products: Lighting
Products: Flooring
Exit Interview
Boutique Design - December 2019 - Intro
Boutique Design - December 2019 - Boutique Design - December 2019
Boutique Design - December 2019 - Cover2
Boutique Design - December 2019 - 1
Boutique Design - December 2019 - 2
Boutique Design - December 2019 - 3
Boutique Design - December 2019 - From the Editor
Boutique Design - December 2019 - 5
Boutique Design - December 2019 - Social Circles
Boutique Design - December 2019 - 7
Boutique Design - December 2019 - 8
Boutique Design - December 2019 - 9
Boutique Design - December 2019 - 10
Boutique Design - December 2019 - 11
Boutique Design - December 2019 - 12
Boutique Design - December 2019 - 13
Boutique Design - December 2019 - 14
Boutique Design - December 2019 - 15
Boutique Design - December 2019 - 16
Boutique Design - December 2019 - 17
Boutique Design - December 2019 - 18
Boutique Design - December 2019 - 19
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Boutique Design - December 2019 - 21
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Boutique Design - December 2019 - 76
Boutique Design - December 2019 - 77
Boutique Design - December 2019 - All 4 One
Boutique Design - December 2019 - 79
Boutique Design - December 2019 - 80
Boutique Design - December 2019 - 81
Boutique Design - December 2019 - 82
Boutique Design - December 2019 - 83
Boutique Design - December 2019 - Products: Lighting
Boutique Design - December 2019 - 85
Boutique Design - December 2019 - 86
Boutique Design - December 2019 - 87
Boutique Design - December 2019 - 88
Boutique Design - December 2019 - 89
Boutique Design - December 2019 - Products: Flooring
Boutique Design - December 2019 - 91
Boutique Design - December 2019 - 92
Boutique Design - December 2019 - 93
Boutique Design - December 2019 - 94
Boutique Design - December 2019 - 95
Boutique Design - December 2019 - Exit Interview
Boutique Design - December 2019 - Cover3
Boutique Design - December 2019 - Cover4
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