Boutique Design - December 2019 - 80

2 0 19 G O L D K E Y AWA R D S

DESIGNER OF THE YEAR

this new dialogue. In contrast, there are deco screens, polished stone floors and
a dramatic, custom light fixture anchoring the space. By incorporating cues of
luxury we were able to balance the roughness of the used art tools, in-process
sketches and paintings, paint-splattered work tables and vintage furniture
pieces. The palpable tension between the two gave the place its own personality-something that can be absent in luxury spaces.
KO: Because these "work in progress" pieces aren't typical in 5-star projects,
they inject a bit of surprise or individual interpretation into the guest experience. There's a new generation of luxury emerging-one where the guests can
experience a more interactive, process-based mindset vs. one of disassociated
refinements. Guests want offerings for various moods, but they want those
spaces to be considered and soulful, not prescribed.
GREG BRADSHAW (GB): The patron completes the story in any project. It's
our job to create features that inspire people but that are still open ended
enough to allow for guests to bring their own narrative into the experience. 
HOW DOES THAT WORK WITH THE NEW FORMALISM OF
THE ZODIAC ROOM?
KO: We rarely stay in one place with our references, and so it seemed fitting for

this experience in the Neiman Marcus world to be simpler and more tailored. 
Story and concept still exist, but the use of New Formalism in the color palettes
80

boutiquedesign.com DECEMBER 2019

and architectural forms we chose felt appropriate to this brand rather than
using a heavy narrative. There are so many brands and stories being projected
in the retail environments in Hudson Yards as a whole. We felt this space could
be a respite from that conceptual overload.
GB: Fine dining typically still has three space types that make up the experience: the lounge/bar; the middle dining room for small parties and tables for
two and the main dining room. The design of the Zodiac Room is a classic representation of these fine dining segments. Its lounge and bar have a fairly open,
organic seating plan. That's great for promoting socialization. But the fact that
people frequently still use cell phones in this more bustling, informal area and
sound levels tend to be higher as people gather and greet one another means
that modern fine dining bar areas have to incorporate materials and acoustics
that control sound levels. The middle dining room is usually nearest to the bar
and, even though the noise level is more moderate, people will be sharing
energy with the bar in some fashion. So, noise reduction is a concern. For this
project, we scaled the FF&E to be more intimate-tables for couples or small
groups and a more subtle lighting program than that of the bar.
In the main dining room, the mood is more formal: plush carpeting to
quiet the space, detailed lighting with organic, soft fabric shades, a solidly
anchored seating plan with larger tables, more dramatic views and plenty of
circulation space.

M A S A N O K AWA N A P H O T O G R A P H Y

BULL & BEAR, WALDORF ASTORIA BANGKOK


http://www.boutiquedesign.com

Boutique Design - December 2019

Table of Contents for the Digital Edition of Boutique Design - December 2019

Boutique Design - December 2019
From the Editor
Social Circles
All 4 One
Products: Lighting
Products: Flooring
Exit Interview
Boutique Design - December 2019 - Intro
Boutique Design - December 2019 - Boutique Design - December 2019
Boutique Design - December 2019 - Cover2
Boutique Design - December 2019 - 1
Boutique Design - December 2019 - 2
Boutique Design - December 2019 - 3
Boutique Design - December 2019 - From the Editor
Boutique Design - December 2019 - 5
Boutique Design - December 2019 - Social Circles
Boutique Design - December 2019 - 7
Boutique Design - December 2019 - 8
Boutique Design - December 2019 - 9
Boutique Design - December 2019 - 10
Boutique Design - December 2019 - 11
Boutique Design - December 2019 - 12
Boutique Design - December 2019 - 13
Boutique Design - December 2019 - 14
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Boutique Design - December 2019 - 77
Boutique Design - December 2019 - All 4 One
Boutique Design - December 2019 - 79
Boutique Design - December 2019 - 80
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Boutique Design - December 2019 - 82
Boutique Design - December 2019 - 83
Boutique Design - December 2019 - Products: Lighting
Boutique Design - December 2019 - 85
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Boutique Design - December 2019 - 87
Boutique Design - December 2019 - 88
Boutique Design - December 2019 - 89
Boutique Design - December 2019 - Products: Flooring
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Boutique Design - December 2019 - Exit Interview
Boutique Design - December 2019 - Cover3
Boutique Design - December 2019 - Cover4
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