Boutique Design - December 2019 - 82

2 0 19 G O L D K E Y AWA R D S

DESIGNER OF THE YEAR

HOW DID YOU CONVINCE PEOPLE THEY COULD
ACCESS A NEW YORK-WORTHY FINE DINING
RESTAURANT IN THE SAME PLACE THEY SHOP FOR
(DESIGNER) SHOES OR BUY SKIN CARE ITEMS?
ADAM FARMERIE (AF): At the Zodiac Room, the perim-

eter of the space is contained by a detailed brass facade,
which creates a clear delineation from the retail experience. The entrance is open and grand, allowing guests to
flow inside where they're welcomed by an oasis of calming
blues, soft lighting and plush sofas. We created a series of
semi-private seating areas beyond the bar where it's easy
to chat privately, but not be cut off from the energy of the
rest of the space. The interiors instill a simple feeling of
peace and true comfort while guests enjoy a meal, and
that might be the best indicator of real fine dining.
AFSO AND AVROKO ARE BOTH DESIGN INFLUENCERS. WHO WON THE VISIONARY TUG OF WAR
FOR THE WALDORF?
WH: Our team and Andre's firm worked under the same

THE ZODIAC ROOM AT NEIMAN MARCUS - HUDSON YARDS

THE ZODIAC ROOM AT NEIMAN MARCUS - HUDSON YARDS

brand guidelines with the same brand directives to represent the Waldorf brand in the context of Thai sensibilities.
However, the original Waldorf Astoria had a very strong
NYC and Art Deco feel, so each firm could interpret that
individually. We each arrived at different solutions since we
didn't need to influence each other very formally to forge a
cohesive vision. Because bar and restaurant spaces serve a
different purpose than general hotel areas, our three floors
of F&B became a counterpoint to Andre's vision. He and his
team created a very open, minimalist space while we
focused on color, layers and intimacy.
 
TRUE OR FALSE: YOU'LL PROBABLY STILL BE
RETHINKING EVERY DETAIL AS THE PROJECT'S
DOORS OPEN?
KO: We treat our clients' projects as if they are our own,

and a project isn't done until it is open. And even then...
maybe not!  If projects require more evolution to achieve a
vision, we may be working alongside our clients well after
opening day. The ethos of the whole company is to be
hands-on, and usher the success of a project through the
entirety of the process...every detail included.

Brand Bureau (branding and strategy), AvroKO Hospitality
Group (hospitality services) and Goodshop Manufacturies
(custom furniture and lighting) are indispensable creative
generators and collaborators in the work. We run as a
creative collective in all our studios, and we depend on the
ingenuity and contributions of our teams immensely. 
 
82

boutiquedesign.com DECEMBER 2019

ERIC L AIGNEL

GIVEN HOW CLOSE YOU ALL ARE INSIDE AND
OUTSIDE THE OFFICE, THE INDUSTRY OFTEN
THINKS OF THE FOUR OF YOU AS AVROKO. HOW
DO YOU REPLY?
AF: Our incredible teams in AvroKO Design (interiors),


http://www.boutiquedesign.com

Boutique Design - December 2019

Table of Contents for the Digital Edition of Boutique Design - December 2019

Boutique Design - December 2019
From the Editor
Social Circles
All 4 One
Products: Lighting
Products: Flooring
Exit Interview
Boutique Design - December 2019 - Intro
Boutique Design - December 2019 - Boutique Design - December 2019
Boutique Design - December 2019 - Cover2
Boutique Design - December 2019 - 1
Boutique Design - December 2019 - 2
Boutique Design - December 2019 - 3
Boutique Design - December 2019 - From the Editor
Boutique Design - December 2019 - 5
Boutique Design - December 2019 - Social Circles
Boutique Design - December 2019 - 7
Boutique Design - December 2019 - 8
Boutique Design - December 2019 - 9
Boutique Design - December 2019 - 10
Boutique Design - December 2019 - 11
Boutique Design - December 2019 - 12
Boutique Design - December 2019 - 13
Boutique Design - December 2019 - 14
Boutique Design - December 2019 - 15
Boutique Design - December 2019 - 16
Boutique Design - December 2019 - 17
Boutique Design - December 2019 - 18
Boutique Design - December 2019 - 19
Boutique Design - December 2019 - 20
Boutique Design - December 2019 - 21
Boutique Design - December 2019 - 22
Boutique Design - December 2019 - 23
Boutique Design - December 2019 - 24
Boutique Design - December 2019 - 25
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Boutique Design - December 2019 - 27
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Boutique Design - December 2019 - 29
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Boutique Design - December 2019 - 76
Boutique Design - December 2019 - 77
Boutique Design - December 2019 - All 4 One
Boutique Design - December 2019 - 79
Boutique Design - December 2019 - 80
Boutique Design - December 2019 - 81
Boutique Design - December 2019 - 82
Boutique Design - December 2019 - 83
Boutique Design - December 2019 - Products: Lighting
Boutique Design - December 2019 - 85
Boutique Design - December 2019 - 86
Boutique Design - December 2019 - 87
Boutique Design - December 2019 - 88
Boutique Design - December 2019 - 89
Boutique Design - December 2019 - Products: Flooring
Boutique Design - December 2019 - 91
Boutique Design - December 2019 - 92
Boutique Design - December 2019 - 93
Boutique Design - December 2019 - 94
Boutique Design - December 2019 - 95
Boutique Design - December 2019 - Exit Interview
Boutique Design - December 2019 - Cover3
Boutique Design - December 2019 - Cover4
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