Contents FALL 2020 VOLUME 16 | ISSUE 2 14 Sneak Preview Checking in with a few panelists from this year's BDNY Virtual Conference 24 Build It Up Determined chance-takers are injecting their personal passion into their brands 4 8 Branded for Better New York's Brand Bureau helps companies build visual identities and spaces that reflect their values 7 5 | S U N R I V E R R E S O R T & S PA 2 4 | T H E B E AT R I C E 68 Celebrating New York Imagination is key for the city's hospitality industry during the pandemic 74 Mountain Luxury D E PAR TM E NT S 0 6 From the Editor 0 8 Front of House 5 7 Products: BDNY Exhibitors 7 8 Ad Index 8 0 Checking In ON THE COVER J O E C H E N G : C C D/C H E N G C H U N G D E S I G N P H OTO : C C D/C H E N G C H U N G D E S I G N 4 FALL 2020 P H OTO S : C C D/C H E N G C H U N G D E S I G N , C O U R T E S Y M A I N S T R E E T H O S P I TA L I T Y Modern touches update a tranquil Huangshan resort