Boutique Design - Fall 2020 - 46

A L O U N G E N O O K I N T H E P O N D E R O S A C A B I N AT W Y L D E R H O P E VA L L E Y

46

FALL 2020

Flannigan explains. Wylder has taken great
pains to restore the work of former owners,
but has also added elements like seven custom
yurts with woodburning stoves and breakfast
nooks, and a restored 1951 Airstream trailer
complete with outdoor patio.
Designed in partnership with Portland,
Oregon-based branding firm OMFGCO and
with help from Sierra Sustainable Builders
to source all local, natural materials, the
approach allows the setting to be the star. The
property offers 30 different cabins that have
been individually and uniquely designed and
built over the years, from cozy bungalows to
spacious homesteads fit for families. Some
feature sun decks overlooking the Aspendotted hillside. One, aptly called Norway
House, was imported from the Scandinavian
country by the previous owner, while a couple
of the structures came from Santa's Village in
Santa Cruz.
"I like surprising people," adds Flannigan.
"If you have never been to Wylder Hope Valley
or Tilghman Island before and have no context
going in, both places would be surprising to
you in the best possible way." BD

JOHN FLANNIGAN

P H OTO S : R E N F U L L E R

T H E WA S H E S H U C A B I N I N T E R I O R

When envisioning the concept for Wylder
Hotels, which they founded in 2016, Flannigan
and Pipkin (who is also CEO of electronics
giant Belkin) were inspired by living in
big cities and watching hotel investment
capital tied up in chasing downtown urban
locations. "I kept thinking, what about the
distant, remote places?" says Flannigan. "I
was so drawn to open space and road trip
destinations, and on the business side no one
was really doing it and scaling in the way I
imagined it could be done."
Wylder Hope Valley is truly a magical
place with a storybook history. It was
originally owned by the Sorensen family,
who bought the property in 1899 and started
renting cabins in 1926 (starting at 75 cents
per night). Eventually it was purchased by an
accomplished Swedish doctor, Johan Hultin,
who sold it in the 1980s to a politically minded
Santa Cruz power couple, the Brissendens,
from whom Flannigan and Pipkin purchased
the property.
"The Sorensen family is so integrated in
the local history around here and it was a big
part of our mission to preserve their legacy
as well as the resort's other former stewards,"



Boutique Design - Fall 2020

Table of Contents for the Digital Edition of Boutique Design - Fall 2020

Boutique Design - Fall 2020
Contents
From the Editor
Front of House
Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Build It Up: Determined chance-takers are injecting their personal passion into their brands
Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Products: BDNY Exhibitors
Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Mountain Luxury: Modern touches update a tranquil Huangshan resort
Ad Index
Checking In
Boutique Design - Fall 2020 - Intro
Boutique Design - Fall 2020 - Boutique Design - Fall 2020
Boutique Design - Fall 2020 - Cover2
Boutique Design - Fall 2020 - 1
Boutique Design - Fall 2020 - 2
Boutique Design - Fall 2020 - 3
Boutique Design - Fall 2020 - Contents
Boutique Design - Fall 2020 - 5
Boutique Design - Fall 2020 - From the Editor
Boutique Design - Fall 2020 - 7
Boutique Design - Fall 2020 - Front of House
Boutique Design - Fall 2020 - 9
Boutique Design - Fall 2020 - 10
Boutique Design - Fall 2020 - 11
Boutique Design - Fall 2020 - 12
Boutique Design - Fall 2020 - 13
Boutique Design - Fall 2020 - Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Boutique Design - Fall 2020 - 15
Boutique Design - Fall 2020 - 16
Boutique Design - Fall 2020 - 17
Boutique Design - Fall 2020 - 18
Boutique Design - Fall 2020 - 19
Boutique Design - Fall 2020 - 20
Boutique Design - Fall 2020 - 21
Boutique Design - Fall 2020 - 22
Boutique Design - Fall 2020 - 23
Boutique Design - Fall 2020 - Build It Up: Determined chance-takers are injecting their personal passion into their brands
Boutique Design - Fall 2020 - 25
Boutique Design - Fall 2020 - 26
Boutique Design - Fall 2020 - 27
Boutique Design - Fall 2020 - 28
Boutique Design - Fall 2020 - 29
Boutique Design - Fall 2020 - 30
Boutique Design - Fall 2020 - 31
Boutique Design - Fall 2020 - 32
Boutique Design - Fall 2020 - 33
Boutique Design - Fall 2020 - 34
Boutique Design - Fall 2020 - 35
Boutique Design - Fall 2020 - 36
Boutique Design - Fall 2020 - 37
Boutique Design - Fall 2020 - 38
Boutique Design - Fall 2020 - 39
Boutique Design - Fall 2020 - 40
Boutique Design - Fall 2020 - 41
Boutique Design - Fall 2020 - 42
Boutique Design - Fall 2020 - 43
Boutique Design - Fall 2020 - 44
Boutique Design - Fall 2020 - 45
Boutique Design - Fall 2020 - 46
Boutique Design - Fall 2020 - 47
Boutique Design - Fall 2020 - Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Boutique Design - Fall 2020 - 49
Boutique Design - Fall 2020 - 50
Boutique Design - Fall 2020 - 51
Boutique Design - Fall 2020 - 52
Boutique Design - Fall 2020 - 53
Boutique Design - Fall 2020 - 54
Boutique Design - Fall 2020 - 55
Boutique Design - Fall 2020 - 56
Boutique Design - Fall 2020 - Products: BDNY Exhibitors
Boutique Design - Fall 2020 - 58
Boutique Design - Fall 2020 - 59
Boutique Design - Fall 2020 - 60
Boutique Design - Fall 2020 - 61
Boutique Design - Fall 2020 - 62
Boutique Design - Fall 2020 - 63
Boutique Design - Fall 2020 - 64
Boutique Design - Fall 2020 - 65
Boutique Design - Fall 2020 - 66
Boutique Design - Fall 2020 - 67
Boutique Design - Fall 2020 - Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Boutique Design - Fall 2020 - 69
Boutique Design - Fall 2020 - 70
Boutique Design - Fall 2020 - 71
Boutique Design - Fall 2020 - 72
Boutique Design - Fall 2020 - 73
Boutique Design - Fall 2020 - Mountain Luxury: Modern touches update a tranquil Huangshan resort
Boutique Design - Fall 2020 - 75
Boutique Design - Fall 2020 - 76
Boutique Design - Fall 2020 - 77
Boutique Design - Fall 2020 - Ad Index
Boutique Design - Fall 2020 - 79
Boutique Design - Fall 2020 - Checking In
Boutique Design - Fall 2020 - Cover3
Boutique Design - Fall 2020 - Cover4
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