Boutique Design - Fall 2020 - 48

Branded
for
Better
N E W YO R K C R E AT I V E A G E N C Y B R A N D B U R E A U
H E L P S N E W A N D E S TA B L I S H E D C O M PA N I E S B U I L D
V I S U A L I D E N T I T I E S A N D S PA C E S T H AT R E F L E C T
T H E I R VA L U E S

When it comes to designing an interior,
whether for a restaurant, boutique, or hotel,
there's more to the process than simply
choosing textiles, paint colors, and furniture.
According to New York creative agency
Brand Bureau, or BB as its employees like
to call it, there will always be some degree
of imagination or storytelling involved in
any space, and "consistent branding" means
ensuring all design aspects contribute.
Brand Bureau was formed in 2012 as
a part of global hospitality design fi rm
AvroKO's multidisciplinary offerings. In
recent years, BB has evolved and come into
its own as an independent
studio working across brand
and experience strategy, visual
design, and interior design.
While BB shares the same
creative DNA and passion as
AvroKO-making its clients'
spaces, be them in real estate,
entertainment, or fi nance,
more hospitable-its work is
solidly grounded in strategic
thinking and brand building.
"Whether you're a no-frills
dive bar or an immersive,
experiential temple to fi ne
dining, you're still looking
to create an experience for
your guests that is even a
LY N N J U A N G
little bit outside of their dayto-day," says company COO

48

FALL 2020

A R E N D E R I N G O F T H E N AT U R E - I N S P I R E D
H A D L E Y I N M O U N TA I N V I E W, C A L I F O R N I A

Lynn Juang. "For us, consistent branding
is about making sure every aspect of the
space ladders up to the overall story it is
trying to tell. Does this light fi xture or art
feature help tell the story, or does it detract
from it? How does each component of the
design make the guest feel? These are the
questions we ask ourselves."
When designing a physical space
as an extension or expression of a preexisting brand, BB takes a deep dive into
understanding the brand itself-its roots,

evolution, mission, and ethos, which helps
the team discover what it stands for and
who its audience is. "It's not enough for us
to look at a brand's style guide or brand
standards and say, 'Yup, we get it; we're
off to the races,'" says Juang. "We do this
because we want to dig deeper and get to
the real heart of a brand so that we can
design something from the inside out. Not
to create something new or different for the
sake of it, but to create something that feels
true to this brand."

P H OTO S : K E L S E Y K L I N E , C A R LO S L E D E S M A , K E N DA L L M I L L S , A N D K AT E P R E V I T E

By Meghan Dwyer



Boutique Design - Fall 2020

Table of Contents for the Digital Edition of Boutique Design - Fall 2020

Boutique Design - Fall 2020
Contents
From the Editor
Front of House
Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Build It Up: Determined chance-takers are injecting their personal passion into their brands
Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Products: BDNY Exhibitors
Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Mountain Luxury: Modern touches update a tranquil Huangshan resort
Ad Index
Checking In
Boutique Design - Fall 2020 - Intro
Boutique Design - Fall 2020 - Boutique Design - Fall 2020
Boutique Design - Fall 2020 - Cover2
Boutique Design - Fall 2020 - 1
Boutique Design - Fall 2020 - 2
Boutique Design - Fall 2020 - 3
Boutique Design - Fall 2020 - Contents
Boutique Design - Fall 2020 - 5
Boutique Design - Fall 2020 - From the Editor
Boutique Design - Fall 2020 - 7
Boutique Design - Fall 2020 - Front of House
Boutique Design - Fall 2020 - 9
Boutique Design - Fall 2020 - 10
Boutique Design - Fall 2020 - 11
Boutique Design - Fall 2020 - 12
Boutique Design - Fall 2020 - 13
Boutique Design - Fall 2020 - Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Boutique Design - Fall 2020 - 15
Boutique Design - Fall 2020 - 16
Boutique Design - Fall 2020 - 17
Boutique Design - Fall 2020 - 18
Boutique Design - Fall 2020 - 19
Boutique Design - Fall 2020 - 20
Boutique Design - Fall 2020 - 21
Boutique Design - Fall 2020 - 22
Boutique Design - Fall 2020 - 23
Boutique Design - Fall 2020 - Build It Up: Determined chance-takers are injecting their personal passion into their brands
Boutique Design - Fall 2020 - 25
Boutique Design - Fall 2020 - 26
Boutique Design - Fall 2020 - 27
Boutique Design - Fall 2020 - 28
Boutique Design - Fall 2020 - 29
Boutique Design - Fall 2020 - 30
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Boutique Design - Fall 2020 - 43
Boutique Design - Fall 2020 - 44
Boutique Design - Fall 2020 - 45
Boutique Design - Fall 2020 - 46
Boutique Design - Fall 2020 - 47
Boutique Design - Fall 2020 - Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Boutique Design - Fall 2020 - 49
Boutique Design - Fall 2020 - 50
Boutique Design - Fall 2020 - 51
Boutique Design - Fall 2020 - 52
Boutique Design - Fall 2020 - 53
Boutique Design - Fall 2020 - 54
Boutique Design - Fall 2020 - 55
Boutique Design - Fall 2020 - 56
Boutique Design - Fall 2020 - Products: BDNY Exhibitors
Boutique Design - Fall 2020 - 58
Boutique Design - Fall 2020 - 59
Boutique Design - Fall 2020 - 60
Boutique Design - Fall 2020 - 61
Boutique Design - Fall 2020 - 62
Boutique Design - Fall 2020 - 63
Boutique Design - Fall 2020 - 64
Boutique Design - Fall 2020 - 65
Boutique Design - Fall 2020 - 66
Boutique Design - Fall 2020 - 67
Boutique Design - Fall 2020 - Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Boutique Design - Fall 2020 - 69
Boutique Design - Fall 2020 - 70
Boutique Design - Fall 2020 - 71
Boutique Design - Fall 2020 - 72
Boutique Design - Fall 2020 - 73
Boutique Design - Fall 2020 - Mountain Luxury: Modern touches update a tranquil Huangshan resort
Boutique Design - Fall 2020 - 75
Boutique Design - Fall 2020 - 76
Boutique Design - Fall 2020 - 77
Boutique Design - Fall 2020 - Ad Index
Boutique Design - Fall 2020 - 79
Boutique Design - Fall 2020 - Checking In
Boutique Design - Fall 2020 - Cover3
Boutique Design - Fall 2020 - Cover4
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