Boutique Design - Fall 2020 - 49

Re-Imagining the Core
Levain Bakery in New York, which has developed a cult-following for
its massive cookies, came to BB to evolve its store design for future
expansion. With six locations that had developed over time, the
stores were missing the cohesion and clear point of view that would
help take it forward. Levain recently redeﬁ ned its brand strategy,
so part of BB's role was to decipher the intent behind its value
proposition and translate it into a space.
The objective was to highlight three core principles: the baking
theater, which showcases and celebrates the process through
transparency; materiality, which centers on using materials and
ﬁ nishes that feel handcrafted and not industrial, speaking to the
brand's motto of "perfectly imperfect"; and supporting Levain's
focus on bringing joy to the communities it's in, which to BB meant
creating a warm, welcoming space someone would be excited to visit.
"Levain wanted their new store design not only to capture the
three design objectives, but to also feel modern and contemporary,
not a huge departure from what their customers already know and
love," says Juang. For the new Williamsburg, Brooklyn location, "we
created something both fresh and familiar, where the design recedes
in order to truly celebrate the cookie." The team made use of bright
white, warm wood tones, and, of course, Levain's signature blue, a
rich shade used strategically in key areas where guests interface and
interact with the brand. Another key element is the custom wood
and glass screen that frames the kitchen.

T H E E X T E R I O R O F L E VA I N B A K E R Y ' S
W I L L I A M S B U R G , B R O O K LY N L O C A T I O N

B B P U T S L E VA I N ' S S I G N AT U R E B L U E H U E AT T H E

P H OTO S : K E L S E Y K L I N E , C A R LO S L E D E S M A , K E N DA L L M I L L S , A N D K AT E P R E V I T E

FOREFRONT WHERE GUESTS INTER ACT WITH THE BR AND

BOUTIQUEDESIGN.COM

49

Boutique Design - Fall 2020

Table of Contents for the Digital Edition of Boutique Design - Fall 2020

Boutique Design - Fall 2020
Contents
From the Editor
Front of House
Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Build It Up: Determined chance-takers are injecting their personal passion into their brands
Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Products: BDNY Exhibitors
Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Mountain Luxury: Modern touches update a tranquil Huangshan resort
Ad Index
Checking In
Boutique Design - Fall 2020 - Intro
Boutique Design - Fall 2020 - Boutique Design - Fall 2020
Boutique Design - Fall 2020 - Cover2
Boutique Design - Fall 2020 - 1
Boutique Design - Fall 2020 - 2
Boutique Design - Fall 2020 - 3
Boutique Design - Fall 2020 - Contents
Boutique Design - Fall 2020 - 5
Boutique Design - Fall 2020 - From the Editor
Boutique Design - Fall 2020 - 7
Boutique Design - Fall 2020 - Front of House
Boutique Design - Fall 2020 - 9
Boutique Design - Fall 2020 - 10
Boutique Design - Fall 2020 - 11
Boutique Design - Fall 2020 - 12
Boutique Design - Fall 2020 - 13
Boutique Design - Fall 2020 - Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Boutique Design - Fall 2020 - 15
Boutique Design - Fall 2020 - 16
Boutique Design - Fall 2020 - 17
Boutique Design - Fall 2020 - 18
Boutique Design - Fall 2020 - 19
Boutique Design - Fall 2020 - 20
Boutique Design - Fall 2020 - 21
Boutique Design - Fall 2020 - 22
Boutique Design - Fall 2020 - 23
Boutique Design - Fall 2020 - Build It Up: Determined chance-takers are injecting their personal passion into their brands
Boutique Design - Fall 2020 - 25
Boutique Design - Fall 2020 - 26
Boutique Design - Fall 2020 - 27
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Boutique Design - Fall 2020 - 46
Boutique Design - Fall 2020 - 47
Boutique Design - Fall 2020 - Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Boutique Design - Fall 2020 - 49
Boutique Design - Fall 2020 - 50
Boutique Design - Fall 2020 - 51
Boutique Design - Fall 2020 - 52
Boutique Design - Fall 2020 - 53
Boutique Design - Fall 2020 - 54
Boutique Design - Fall 2020 - 55
Boutique Design - Fall 2020 - 56
Boutique Design - Fall 2020 - Products: BDNY Exhibitors
Boutique Design - Fall 2020 - 58
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Boutique Design - Fall 2020 - 63
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Boutique Design - Fall 2020 - 65
Boutique Design - Fall 2020 - 66
Boutique Design - Fall 2020 - 67
Boutique Design - Fall 2020 - Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Boutique Design - Fall 2020 - 69
Boutique Design - Fall 2020 - 70
Boutique Design - Fall 2020 - 71
Boutique Design - Fall 2020 - 72
Boutique Design - Fall 2020 - 73
Boutique Design - Fall 2020 - Mountain Luxury: Modern touches update a tranquil Huangshan resort
Boutique Design - Fall 2020 - 75
Boutique Design - Fall 2020 - 76
Boutique Design - Fall 2020 - 77
Boutique Design - Fall 2020 - Ad Index
Boutique Design - Fall 2020 - 79
Boutique Design - Fall 2020 - Checking In
Boutique Design - Fall 2020 - Cover3
Boutique Design - Fall 2020 - Cover4
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