Boutique Design - Fall 2020 - 52

BB recently designed the brand concept
for Charlotte, North Carolina's Protagonist
Clubhouse, the vision of three childhood
friends who wanted to create a new kind
of craft-beer concept. "The brand position
we created for Protagonist was about it
being an impact engine and catalyst for
the community," says Juang. "With that
as our springboard, we created a design
concept for their first Clubhouse, drawing
from diverse influences such as NASA 'tiger
teams,' Southern front porches, and Frank
Lloyd Wright in order to create a space that
is at once inviting and exciting."
One of the main priorities for the
owners was constant experimentation,
creating new brews themselves and with
partners. Tanks are proudly on display,

while the Flux Capacitor tap system allows
brewers to perfectly control the gas blend
to ensure optimal beer integrity. Also key
to the design was the clients' desire for the
Clubhouse to avoid the typical craft-beer
tropes that skew darker, more masculine,
and industrial-so the palette is light,
bright, and full of clean lines, instantly
making the space feel contemporary while
serving as a subtle nod to the research labs
that were part of the inspiration.
"Concurrently, the visual design team
had a lot of fun on the branding and graphic
design side, going as far as developing an
entire alphabet out of a secret code made of
custom-designed glitch logotypes and icons
that is peppered throughout the space,"
says Juang.

T H E P R O TA G O N I S T V I S U A L I D E N T I T Y I N C L U D E S A N
A L P H A B E T C R E AT E D F R O M G L I T C H L O G O T Y P E S

52

FALL 2020

T H E P R O TA G O N I S T PA L E T T E I S
CLEAN WITH POPS OF LIGHT COLOR



Boutique Design - Fall 2020

Table of Contents for the Digital Edition of Boutique Design - Fall 2020

Boutique Design - Fall 2020
Contents
From the Editor
Front of House
Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Build It Up: Determined chance-takers are injecting their personal passion into their brands
Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Products: BDNY Exhibitors
Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Mountain Luxury: Modern touches update a tranquil Huangshan resort
Ad Index
Checking In
Boutique Design - Fall 2020 - Intro
Boutique Design - Fall 2020 - Boutique Design - Fall 2020
Boutique Design - Fall 2020 - Cover2
Boutique Design - Fall 2020 - 1
Boutique Design - Fall 2020 - 2
Boutique Design - Fall 2020 - 3
Boutique Design - Fall 2020 - Contents
Boutique Design - Fall 2020 - 5
Boutique Design - Fall 2020 - From the Editor
Boutique Design - Fall 2020 - 7
Boutique Design - Fall 2020 - Front of House
Boutique Design - Fall 2020 - 9
Boutique Design - Fall 2020 - 10
Boutique Design - Fall 2020 - 11
Boutique Design - Fall 2020 - 12
Boutique Design - Fall 2020 - 13
Boutique Design - Fall 2020 - Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Boutique Design - Fall 2020 - 15
Boutique Design - Fall 2020 - 16
Boutique Design - Fall 2020 - 17
Boutique Design - Fall 2020 - 18
Boutique Design - Fall 2020 - 19
Boutique Design - Fall 2020 - 20
Boutique Design - Fall 2020 - 21
Boutique Design - Fall 2020 - 22
Boutique Design - Fall 2020 - 23
Boutique Design - Fall 2020 - Build It Up: Determined chance-takers are injecting their personal passion into their brands
Boutique Design - Fall 2020 - 25
Boutique Design - Fall 2020 - 26
Boutique Design - Fall 2020 - 27
Boutique Design - Fall 2020 - 28
Boutique Design - Fall 2020 - 29
Boutique Design - Fall 2020 - 30
Boutique Design - Fall 2020 - 31
Boutique Design - Fall 2020 - 32
Boutique Design - Fall 2020 - 33
Boutique Design - Fall 2020 - 34
Boutique Design - Fall 2020 - 35
Boutique Design - Fall 2020 - 36
Boutique Design - Fall 2020 - 37
Boutique Design - Fall 2020 - 38
Boutique Design - Fall 2020 - 39
Boutique Design - Fall 2020 - 40
Boutique Design - Fall 2020 - 41
Boutique Design - Fall 2020 - 42
Boutique Design - Fall 2020 - 43
Boutique Design - Fall 2020 - 44
Boutique Design - Fall 2020 - 45
Boutique Design - Fall 2020 - 46
Boutique Design - Fall 2020 - 47
Boutique Design - Fall 2020 - Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Boutique Design - Fall 2020 - 49
Boutique Design - Fall 2020 - 50
Boutique Design - Fall 2020 - 51
Boutique Design - Fall 2020 - 52
Boutique Design - Fall 2020 - 53
Boutique Design - Fall 2020 - 54
Boutique Design - Fall 2020 - 55
Boutique Design - Fall 2020 - 56
Boutique Design - Fall 2020 - Products: BDNY Exhibitors
Boutique Design - Fall 2020 - 58
Boutique Design - Fall 2020 - 59
Boutique Design - Fall 2020 - 60
Boutique Design - Fall 2020 - 61
Boutique Design - Fall 2020 - 62
Boutique Design - Fall 2020 - 63
Boutique Design - Fall 2020 - 64
Boutique Design - Fall 2020 - 65
Boutique Design - Fall 2020 - 66
Boutique Design - Fall 2020 - 67
Boutique Design - Fall 2020 - Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Boutique Design - Fall 2020 - 69
Boutique Design - Fall 2020 - 70
Boutique Design - Fall 2020 - 71
Boutique Design - Fall 2020 - 72
Boutique Design - Fall 2020 - 73
Boutique Design - Fall 2020 - Mountain Luxury: Modern touches update a tranquil Huangshan resort
Boutique Design - Fall 2020 - 75
Boutique Design - Fall 2020 - 76
Boutique Design - Fall 2020 - 77
Boutique Design - Fall 2020 - Ad Index
Boutique Design - Fall 2020 - 79
Boutique Design - Fall 2020 - Checking In
Boutique Design - Fall 2020 - Cover3
Boutique Design - Fall 2020 - Cover4
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