Boutique Design - Fall 2020 - 70

Same as it ever was. For some hospitality destinations in New York, that has been the guiding mantra for phased
reopenings during the COVID-19 era. Peek into the Dream Downtown and you may glimpse a digital display dedicated
to the hotel's hygiene standards. During a dining cruise on the Mark Sailboat with chef Jean-Georges Vongerichten,
only social distancing and hotel-branded face masks, hand sanitizer, and disinfecting wipes differentiate these two
hours from previous years' outings. At the citizenM New York Bowery Hotel, downloading a contactless app will
empower your smartphone to check in, open doors, and order meals. And while market data provider STR forecasts
that RevPAR for hotels in the city (down 66.7 percent in 2020) will increase by nearly 54 percent in 2021, the changes
feel like inevitable-or at the very least, innovative, discreet, and visually consistent accommodations to the pandemic.

P H D T E R R A C E AT T H E D R E A M M I D T O W N

SIDEWALK SALES
Not everybody is taking on reopening with
such subtlety. Instead, some entrepreneurs
and designers are stressing the new in "new
normal" with dramatic revisions in appearance
and service. Creative responses to COVID-19
began to percolate across the city's hospitality
landscape in July, when restaurants were
allowed to set up outdoor dining areas in
parking spaces and along sidewalks. Befitting

its Michelin star, the Italian seafood restaurant
Marea, for instance, commissioned local
studios Floratorium and Nusla Design to
transform a stretch of Central Park South into
an immersive under-the-sea scene, where
blue hydrangeas weave in and out of a willow
canopy. Made even more opaque by vines
and leaves, the installation also conveniently
blocked patrons' views of construction

T H E D O U B L E - H E I G H T L O B B Y S PA C E AT
T H E C I T IZEN M N E W YO R K B OW ERY

scaffolding overhead.
Likewise, Eataly went to work on the firstever street-level outdoor dining experience at
its Flatiron location almost immediately after
New York announced its regulatory changes.
The 2,300-square-foot Il Patio di Eataly - La
Costa mixed umbrellas, palm fronds, and raw
shiplap planters for summer, and is currently
being overhauled for autumn.

P H OTO S : C I T I Z E N M , D R E A M H OT E L S , A N D T R AV I S W K E Y E S

A M P I A R O O F T O P & R E S TA U R A N T

IMPACT FROM ABOVE
In addition to operating the patio, Eataly
welcomed guests to the location's rooftop
restaurant, which is made over seasonally, and
for this past summer's version-the partitionlined Serra Fiorita-Brooklyn-based Milky Way
Studios crafted a canopy of paper flowers.
This fall the designers turned it into Serra
d'Autunno, a beehive-inspired space with a
70

FALL 2020

menu based around local ingredients including honey.
Other hoteliers and restaurateurs are also paying extra attention
to breezy rooftops during the pandemic. Times Square's Sanctuary
Hotel moved its omakase restaurant Sushi Lab from a lobby space that
reviewers had compared to a coat check to its rooftop lounge. And
in the Financial District at Ampia Rooftop & Restaurant, the owners
of Gnoccheria designed and installed miniature greenhouses to
demarcate socially distanced dining parties.



Boutique Design - Fall 2020

Table of Contents for the Digital Edition of Boutique Design - Fall 2020

Boutique Design - Fall 2020
Contents
From the Editor
Front of House
Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Build It Up: Determined chance-takers are injecting their personal passion into their brands
Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Products: BDNY Exhibitors
Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Mountain Luxury: Modern touches update a tranquil Huangshan resort
Ad Index
Checking In
Boutique Design - Fall 2020 - Intro
Boutique Design - Fall 2020 - Boutique Design - Fall 2020
Boutique Design - Fall 2020 - Cover2
Boutique Design - Fall 2020 - 1
Boutique Design - Fall 2020 - 2
Boutique Design - Fall 2020 - 3
Boutique Design - Fall 2020 - Contents
Boutique Design - Fall 2020 - 5
Boutique Design - Fall 2020 - From the Editor
Boutique Design - Fall 2020 - 7
Boutique Design - Fall 2020 - Front of House
Boutique Design - Fall 2020 - 9
Boutique Design - Fall 2020 - 10
Boutique Design - Fall 2020 - 11
Boutique Design - Fall 2020 - 12
Boutique Design - Fall 2020 - 13
Boutique Design - Fall 2020 - Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Boutique Design - Fall 2020 - 15
Boutique Design - Fall 2020 - 16
Boutique Design - Fall 2020 - 17
Boutique Design - Fall 2020 - 18
Boutique Design - Fall 2020 - 19
Boutique Design - Fall 2020 - 20
Boutique Design - Fall 2020 - 21
Boutique Design - Fall 2020 - 22
Boutique Design - Fall 2020 - 23
Boutique Design - Fall 2020 - Build It Up: Determined chance-takers are injecting their personal passion into their brands
Boutique Design - Fall 2020 - 25
Boutique Design - Fall 2020 - 26
Boutique Design - Fall 2020 - 27
Boutique Design - Fall 2020 - 28
Boutique Design - Fall 2020 - 29
Boutique Design - Fall 2020 - 30
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Boutique Design - Fall 2020 - 43
Boutique Design - Fall 2020 - 44
Boutique Design - Fall 2020 - 45
Boutique Design - Fall 2020 - 46
Boutique Design - Fall 2020 - 47
Boutique Design - Fall 2020 - Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Boutique Design - Fall 2020 - 49
Boutique Design - Fall 2020 - 50
Boutique Design - Fall 2020 - 51
Boutique Design - Fall 2020 - 52
Boutique Design - Fall 2020 - 53
Boutique Design - Fall 2020 - 54
Boutique Design - Fall 2020 - 55
Boutique Design - Fall 2020 - 56
Boutique Design - Fall 2020 - Products: BDNY Exhibitors
Boutique Design - Fall 2020 - 58
Boutique Design - Fall 2020 - 59
Boutique Design - Fall 2020 - 60
Boutique Design - Fall 2020 - 61
Boutique Design - Fall 2020 - 62
Boutique Design - Fall 2020 - 63
Boutique Design - Fall 2020 - 64
Boutique Design - Fall 2020 - 65
Boutique Design - Fall 2020 - 66
Boutique Design - Fall 2020 - 67
Boutique Design - Fall 2020 - Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Boutique Design - Fall 2020 - 69
Boutique Design - Fall 2020 - 70
Boutique Design - Fall 2020 - 71
Boutique Design - Fall 2020 - 72
Boutique Design - Fall 2020 - 73
Boutique Design - Fall 2020 - Mountain Luxury: Modern touches update a tranquil Huangshan resort
Boutique Design - Fall 2020 - 75
Boutique Design - Fall 2020 - 76
Boutique Design - Fall 2020 - 77
Boutique Design - Fall 2020 - Ad Index
Boutique Design - Fall 2020 - 79
Boutique Design - Fall 2020 - Checking In
Boutique Design - Fall 2020 - Cover3
Boutique Design - Fall 2020 - Cover4
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