Boutique Design - Fall 2020 - 80

CHECKING
IN
SAMANTHA DRUMMOND ENVISIONS

SOME OF THE WORLD'S MOST ICONIC
LUXURY RESORTS
By Meghan Dwyer

How did you develop an interest in resort design?
I had already been based in Asia for a number of
years, working on large residential and commercial
developments in China, when Las Vegas Sands, owner
of Marina Bay Sands, came to the region. I was one of

80

FALL 2020

their first appointments and, as the design director,
my eyes were opened to the possibilities and exciting
challenges of large-scale hospitality projects.
They are the perfect combination of creative and
commercial. I soon came to realize that nothing was
impossible and everything was achievable.
What is unique about your design approach? An
innate fearlessness. Our clients are understandably
demanding and it has become second nature to
exceed their expectations. As a designer, I also love
to collaborate with other leading architectural
and design firms, the world's great chefs, and
internationally acclaimed artists. I am lucky our
clients have the brand recognition and budget

that have allowed us to engage them. While we are
inspired by large spaces, we also expend huge effort
on the details. Our resorts are in effect multiple
projects within a single development.
What are you working on now? We are creating the
first 5-star resort north of Manila in collaboration
with [the international architectural firm] Aedas.
This will include 800 hotel rooms, a luxury retail
offering over several floors that flows around a huge
atrium, a casino, and many restaurants including a
sky bar and rooftop terrace with a pool. By contrast,
we are also working with a major developer in
Northern Europe, conceptualizing ideas for new
F&B destinations. BD

P H OTO S : H A B I T U S D E S I G N G R O U P

Ambitious thinking, often leading to mighty
partnerships, has helped make Australia native
Samantha Drummond, founder and managing
partner at Habitus Design Group (the firm has
locations in Hong Kong, Singapore, Denmark, and the
Philippines), a force behind glamorous properties like
the Marina Bay Sands in Singapore, Solaire Resort &
Casino in Manila (shown), and Sands Cotai Central
in Macau.



Boutique Design - Fall 2020

Table of Contents for the Digital Edition of Boutique Design - Fall 2020

Boutique Design - Fall 2020
Contents
From the Editor
Front of House
Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Build It Up: Determined chance-takers are injecting their personal passion into their brands
Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Products: BDNY Exhibitors
Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Mountain Luxury: Modern touches update a tranquil Huangshan resort
Ad Index
Checking In
Boutique Design - Fall 2020 - Intro
Boutique Design - Fall 2020 - Boutique Design - Fall 2020
Boutique Design - Fall 2020 - Cover2
Boutique Design - Fall 2020 - 1
Boutique Design - Fall 2020 - 2
Boutique Design - Fall 2020 - 3
Boutique Design - Fall 2020 - Contents
Boutique Design - Fall 2020 - 5
Boutique Design - Fall 2020 - From the Editor
Boutique Design - Fall 2020 - 7
Boutique Design - Fall 2020 - Front of House
Boutique Design - Fall 2020 - 9
Boutique Design - Fall 2020 - 10
Boutique Design - Fall 2020 - 11
Boutique Design - Fall 2020 - 12
Boutique Design - Fall 2020 - 13
Boutique Design - Fall 2020 - Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Boutique Design - Fall 2020 - 15
Boutique Design - Fall 2020 - 16
Boutique Design - Fall 2020 - 17
Boutique Design - Fall 2020 - 18
Boutique Design - Fall 2020 - 19
Boutique Design - Fall 2020 - 20
Boutique Design - Fall 2020 - 21
Boutique Design - Fall 2020 - 22
Boutique Design - Fall 2020 - 23
Boutique Design - Fall 2020 - Build It Up: Determined chance-takers are injecting their personal passion into their brands
Boutique Design - Fall 2020 - 25
Boutique Design - Fall 2020 - 26
Boutique Design - Fall 2020 - 27
Boutique Design - Fall 2020 - 28
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Boutique Design - Fall 2020 - 45
Boutique Design - Fall 2020 - 46
Boutique Design - Fall 2020 - 47
Boutique Design - Fall 2020 - Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Boutique Design - Fall 2020 - 49
Boutique Design - Fall 2020 - 50
Boutique Design - Fall 2020 - 51
Boutique Design - Fall 2020 - 52
Boutique Design - Fall 2020 - 53
Boutique Design - Fall 2020 - 54
Boutique Design - Fall 2020 - 55
Boutique Design - Fall 2020 - 56
Boutique Design - Fall 2020 - Products: BDNY Exhibitors
Boutique Design - Fall 2020 - 58
Boutique Design - Fall 2020 - 59
Boutique Design - Fall 2020 - 60
Boutique Design - Fall 2020 - 61
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Boutique Design - Fall 2020 - 63
Boutique Design - Fall 2020 - 64
Boutique Design - Fall 2020 - 65
Boutique Design - Fall 2020 - 66
Boutique Design - Fall 2020 - 67
Boutique Design - Fall 2020 - Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Boutique Design - Fall 2020 - 69
Boutique Design - Fall 2020 - 70
Boutique Design - Fall 2020 - 71
Boutique Design - Fall 2020 - 72
Boutique Design - Fall 2020 - 73
Boutique Design - Fall 2020 - Mountain Luxury: Modern touches update a tranquil Huangshan resort
Boutique Design - Fall 2020 - 75
Boutique Design - Fall 2020 - 76
Boutique Design - Fall 2020 - 77
Boutique Design - Fall 2020 - Ad Index
Boutique Design - Fall 2020 - 79
Boutique Design - Fall 2020 - Checking In
Boutique Design - Fall 2020 - Cover3
Boutique Design - Fall 2020 - Cover4
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