Boutique Design - Spring 2020 - 16

CHRISTOPHER
NORTON
CEO, EQUINOX HOTEL S
N EW YO R K

Social macro trends that make Equinox
Hotels the perfect market fit: The one we're
most excited about is that the entire world
is catching onto the fact that a healthy
lifestyle is one of the most important things
a person can possess-which the Equinox
brand has owned for the last 25 years. We're
excited by this as the growth of Equinox
into hospitality is a natural extension of the
brand, and so appropriately fits into this new
set of priorities.

The "High-Performance Lifestyle" descriptor:
A high-performance lifestyle is not simply
defined by how good you look, but about how
good you feel. With the notion of "no days off"
and the need to constantly perform and fit it
all into a 24-hour day, I think it's important to
find that perfect pace in order to succeed.
A self-selecting target market: We are
catering to a growing global community of
individuals driven by a desire to maximize
their own potential, so we want to provide the
environment for them to succeed.
Bold growth plans: Our goal is over 30
properties by 2030. Following the launch
of our flagship property in New York, we've
broken ground in strategic gateways cities and
other locations, including Houston, LA, Santa
Clara, and Chicago. We also will expand into
resorts and internationally in the near future.
Design beyond the Hudson Yards debut
property [shown]: Our aesthetic will remain
true to the brand, which has always been a
mix of substance with style, while remaining
regionally appropriate.

function of your stay, from room service
and temperature to group fitness class
registration. Technology can resolve all
transactions from arrival through departure,
while human interaction concentrates on
pleasantries and problem solving.
What's cringeworthy: Things that aren't a
fit for us are those that sit in what we define
as the old-world view of luxury-such as
anything with white gloves and brass buttons.
We don't need to do things for the sake of
doing them.
His own fitness lifestyle: My mantra is "lift
heavy, run fast." I rely on the squat rack, cross
cable pulley, and a dumbbell rack. I find these
three pieces, accompanied with the treadmill
and attack bike for HIIT training, are all I need
to achieve a full workout routine. On off days
I swim laps.
To personally accomplish by 2030: See the
Northern Lights in Iceland. Tour Bhutan by
motorcycle with my family. Record a jazz
piano album. Be an accomplished pilates
practitioner. Hike in Patagonia. BD
R E A D M O R E AT B O U T I Q U E D E S I G N . C O M

Balancing high tech and high touch: Each
room is virtually paper and plastic free, and
is equipped with a tablet that controls every

P H OTO S : J E S S E D I T T M A R A N D E Q U I N OX H OT E L S

His leap from Four Seasons to Equinox's
hospitality arm: With Four Seasons I had
the opportunity to meet with Equinox to
explore a partnership between the brands
[A co-branded offer was considered]. As our
conversations progressed, it was clear to me
that Equinox had potential to not only create
fitness spaces, but drive a community to them.
There was a strong foundation to evolve the
brand into hotels, and push the boundaries of
traditional luxury. Being asked to join was an
exciting and natural next step for me. I find

that if you really believe in the strength of a
brand and the long-term potential, then the
sky is the limit with what can be achieved.

16

SPRING 2020



Boutique Design - Spring 2020

Table of Contents for the Digital Edition of Boutique Design - Spring 2020

Boutique Design - Spring 2020
From the Publisher
Front of House
Movers and Makers: BD’s Up-and-Coming Hoteliers
Future Forward: Brands Forecast
Ante Up: New Hotel Revenue Streams
Just Right: Mid-Sized Design Firms
Museum Hotel Antakya
Arctic Bath
Head of the Class: The 2020 Boutique 18
Products: Inspiration for Every Room
Ad Index
Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Intro
Boutique Design - Spring 2020 - Boutique Design - Spring 2020
Boutique Design - Spring 2020 - Cover2
Boutique Design - Spring 2020 - 1
Boutique Design - Spring 2020 - 2
Boutique Design - Spring 2020 - 3
Boutique Design - Spring 2020 - From the Publisher
Boutique Design - Spring 2020 - 5
Boutique Design - Spring 2020 - Front of House
Boutique Design - Spring 2020 - 7
Boutique Design - Spring 2020 - 8
Boutique Design - Spring 2020 - 9
Boutique Design - Spring 2020 - 10
Boutique Design - Spring 2020 - 11
Boutique Design - Spring 2020 - 12
Boutique Design - Spring 2020 - 13
Boutique Design - Spring 2020 - Movers and Makers: BD’s Up-and-Coming Hoteliers
Boutique Design - Spring 2020 - 15
Boutique Design - Spring 2020 - 16
Boutique Design - Spring 2020 - 17
Boutique Design - Spring 2020 - 18
Boutique Design - Spring 2020 - 19
Boutique Design - Spring 2020 - Future Forward: Brands Forecast
Boutique Design - Spring 2020 - 21
Boutique Design - Spring 2020 - 22
Boutique Design - Spring 2020 - 23
Boutique Design - Spring 2020 - 24
Boutique Design - Spring 2020 - 25
Boutique Design - Spring 2020 - 26
Boutique Design - Spring 2020 - 27
Boutique Design - Spring 2020 - 28
Boutique Design - Spring 2020 - 29
Boutique Design - Spring 2020 - Ante Up: New Hotel Revenue Streams
Boutique Design - Spring 2020 - 31
Boutique Design - Spring 2020 - 32
Boutique Design - Spring 2020 - 33
Boutique Design - Spring 2020 - 34
Boutique Design - Spring 2020 - 35
Boutique Design - Spring 2020 - 36
Boutique Design - Spring 2020 - 37
Boutique Design - Spring 2020 - Just Right: Mid-Sized Design Firms
Boutique Design - Spring 2020 - 39
Boutique Design - Spring 2020 - 40
Boutique Design - Spring 2020 - 41
Boutique Design - Spring 2020 - 42
Boutique Design - Spring 2020 - 43
Boutique Design - Spring 2020 - 44
Boutique Design - Spring 2020 - 45
Boutique Design - Spring 2020 - Museum Hotel Antakya
Boutique Design - Spring 2020 - 47
Boutique Design - Spring 2020 - 48
Boutique Design - Spring 2020 - 49
Boutique Design - Spring 2020 - Arctic Bath
Boutique Design - Spring 2020 - 51
Boutique Design - Spring 2020 - 52
Boutique Design - Spring 2020 - 53
Boutique Design - Spring 2020 - 54
Boutique Design - Spring 2020 - Head of the Class: The 2020 Boutique 18
Boutique Design - Spring 2020 - 56
Boutique Design - Spring 2020 - 57
Boutique Design - Spring 2020 - 58
Boutique Design - Spring 2020 - 59
Boutique Design - Spring 2020 - 60
Boutique Design - Spring 2020 - 61
Boutique Design - Spring 2020 - 62
Boutique Design - Spring 2020 - 63
Boutique Design - Spring 2020 - 64
Boutique Design - Spring 2020 - 65
Boutique Design - Spring 2020 - 66
Boutique Design - Spring 2020 - 67
Boutique Design - Spring 2020 - 68
Boutique Design - Spring 2020 - 69
Boutique Design - Spring 2020 - 70
Boutique Design - Spring 2020 - 71
Boutique Design - Spring 2020 - 72
Boutique Design - Spring 2020 - 73
Boutique Design - Spring 2020 - Products: Inspiration for Every Room
Boutique Design - Spring 2020 - 75
Boutique Design - Spring 2020 - 76
Boutique Design - Spring 2020 - 77
Boutique Design - Spring 2020 - 78
Boutique Design - Spring 2020 - 79
Boutique Design - Spring 2020 - 80
Boutique Design - Spring 2020 - 81
Boutique Design - Spring 2020 - 82
Boutique Design - Spring 2020 - 83
Boutique Design - Spring 2020 - 84
Boutique Design - Spring 2020 - 85
Boutique Design - Spring 2020 - 86
Boutique Design - Spring 2020 - Ad Index
Boutique Design - Spring 2020 - Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Cover3
Boutique Design - Spring 2020 - Cover4
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