Boutique Design - Spring 2020 - 24

HILTON
TEMPO
PHIL CORDELL

TEMPO BAR CONCEPT

24

SPRING 2020

Ambiente demanded re-educating some project team members who
had held tight to the conventions of hotel construction. But throwing
out the hotel development playbook is not a requirement for helping
travelers feel more deeply connected to their destination. Industry
giant Hilton is launching its 18th brand, Tempo, which champions
placemaking with only a few significant tweaks to its development
guidelines-not to mention an attractive mid-range price point.
The concept brand was primarily born from customer data
proving that the wellness phenomenon had gone mainstream.
Whereas travel used to interrupt healthy diets and sleep patterns,
says Phil Cordell, Hilton's global head of new brand development,
Tempo intends to support these newfound regimens. Las Vegas-based
consultant Blau + Associates is devising a cleaner and greener F&B
offering, and Hilton will broadcast "Power-Up" and "Power-Down"
content from Arianna Huffi ngton's Thrive Global on in-room TVs.
Hilton reunited with longtime design partner Nelson Worldwide
to gestate Tempo for 14 months. The design studio's Cincinnati-based
vice president and managing creative director Adrianne Korczynski
explains that the wellness focus is best embodied by the guestroom
design. Although the module maintains the standard 12-foot width,
Nelson rotated the bathroom to the room's long axis and opened the
adjacent closets. Those moves transform the entry into a spa-like
zone that takes up 40 percent of the room footprint.
If the majority of the Tempo design effort focused on
conventional, replicable elements, another 30 percent was devoted
to wellness. The third and smallest tier comprises "wow moments
where the brand speaks most emotively to you," Korczynski says.
"That could be a detail that supports your deep sleep experience, or
it can be a custom wallcovering that ties to the locale." Cordell adds
that site-specific artwork will be mounted on common-area ceilings
to underscore genius loci, not to mention inspire people to take their
eyes off their smartphones.
"There is a growing opportunity for a customer who wants to
feel a little bit local, a little bit unique, but still wants to know there's
an owner [taking responsibility for her experience]," Cordell explains.
"Tempo is not the same from location to location, but it has a brand's
seal of approval behind it." So far, Hilton has logged 40 committed
Tempo projects, with a fi rst groundbreaking taking place in Louisville
and more than 30 deals in the works.

R E N D E R I N G S : H I LTO N W O R L D W I D E

TEMPO GUESTROOM RENDERING



Boutique Design - Spring 2020

Table of Contents for the Digital Edition of Boutique Design - Spring 2020

Boutique Design - Spring 2020
From the Publisher
Front of House
Movers and Makers: BD’s Up-and-Coming Hoteliers
Future Forward: Brands Forecast
Ante Up: New Hotel Revenue Streams
Just Right: Mid-Sized Design Firms
Museum Hotel Antakya
Arctic Bath
Head of the Class: The 2020 Boutique 18
Products: Inspiration for Every Room
Ad Index
Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Intro
Boutique Design - Spring 2020 - Boutique Design - Spring 2020
Boutique Design - Spring 2020 - Cover2
Boutique Design - Spring 2020 - 1
Boutique Design - Spring 2020 - 2
Boutique Design - Spring 2020 - 3
Boutique Design - Spring 2020 - From the Publisher
Boutique Design - Spring 2020 - 5
Boutique Design - Spring 2020 - Front of House
Boutique Design - Spring 2020 - 7
Boutique Design - Spring 2020 - 8
Boutique Design - Spring 2020 - 9
Boutique Design - Spring 2020 - 10
Boutique Design - Spring 2020 - 11
Boutique Design - Spring 2020 - 12
Boutique Design - Spring 2020 - 13
Boutique Design - Spring 2020 - Movers and Makers: BD’s Up-and-Coming Hoteliers
Boutique Design - Spring 2020 - 15
Boutique Design - Spring 2020 - 16
Boutique Design - Spring 2020 - 17
Boutique Design - Spring 2020 - 18
Boutique Design - Spring 2020 - 19
Boutique Design - Spring 2020 - Future Forward: Brands Forecast
Boutique Design - Spring 2020 - 21
Boutique Design - Spring 2020 - 22
Boutique Design - Spring 2020 - 23
Boutique Design - Spring 2020 - 24
Boutique Design - Spring 2020 - 25
Boutique Design - Spring 2020 - 26
Boutique Design - Spring 2020 - 27
Boutique Design - Spring 2020 - 28
Boutique Design - Spring 2020 - 29
Boutique Design - Spring 2020 - Ante Up: New Hotel Revenue Streams
Boutique Design - Spring 2020 - 31
Boutique Design - Spring 2020 - 32
Boutique Design - Spring 2020 - 33
Boutique Design - Spring 2020 - 34
Boutique Design - Spring 2020 - 35
Boutique Design - Spring 2020 - 36
Boutique Design - Spring 2020 - 37
Boutique Design - Spring 2020 - Just Right: Mid-Sized Design Firms
Boutique Design - Spring 2020 - 39
Boutique Design - Spring 2020 - 40
Boutique Design - Spring 2020 - 41
Boutique Design - Spring 2020 - 42
Boutique Design - Spring 2020 - 43
Boutique Design - Spring 2020 - 44
Boutique Design - Spring 2020 - 45
Boutique Design - Spring 2020 - Museum Hotel Antakya
Boutique Design - Spring 2020 - 47
Boutique Design - Spring 2020 - 48
Boutique Design - Spring 2020 - 49
Boutique Design - Spring 2020 - Arctic Bath
Boutique Design - Spring 2020 - 51
Boutique Design - Spring 2020 - 52
Boutique Design - Spring 2020 - 53
Boutique Design - Spring 2020 - 54
Boutique Design - Spring 2020 - Head of the Class: The 2020 Boutique 18
Boutique Design - Spring 2020 - 56
Boutique Design - Spring 2020 - 57
Boutique Design - Spring 2020 - 58
Boutique Design - Spring 2020 - 59
Boutique Design - Spring 2020 - 60
Boutique Design - Spring 2020 - 61
Boutique Design - Spring 2020 - 62
Boutique Design - Spring 2020 - 63
Boutique Design - Spring 2020 - 64
Boutique Design - Spring 2020 - 65
Boutique Design - Spring 2020 - 66
Boutique Design - Spring 2020 - 67
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Boutique Design - Spring 2020 - 69
Boutique Design - Spring 2020 - 70
Boutique Design - Spring 2020 - 71
Boutique Design - Spring 2020 - 72
Boutique Design - Spring 2020 - 73
Boutique Design - Spring 2020 - Products: Inspiration for Every Room
Boutique Design - Spring 2020 - 75
Boutique Design - Spring 2020 - 76
Boutique Design - Spring 2020 - 77
Boutique Design - Spring 2020 - 78
Boutique Design - Spring 2020 - 79
Boutique Design - Spring 2020 - 80
Boutique Design - Spring 2020 - 81
Boutique Design - Spring 2020 - 82
Boutique Design - Spring 2020 - 83
Boutique Design - Spring 2020 - 84
Boutique Design - Spring 2020 - 85
Boutique Design - Spring 2020 - 86
Boutique Design - Spring 2020 - Ad Index
Boutique Design - Spring 2020 - Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Cover3
Boutique Design - Spring 2020 - Cover4
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