Boutique Design - Spring 2020 - 32

Gallery Spaces
Artwork is an important part of a hotel's overall design, but it
can also lend a hand in an ancillary revenue strategy. At Quirk-
both the Richmond and newly opened Charlottesville, Virginia
locations (designed by Bristow Proffitt and ARCHITECTUREFIRM,
respectively)-galleries are featured exactly for this purpose.
Owners of the burgeoning brand Ted and Katie Ukrop opened the
hotels after a successful stint as art gallery owners in Richmond. The
thought was to bring the gallery, also called Quirk, to the hospitality
experience where guests could enjoy art without the typical
museum feeling. Additionally, the Ukrops could continue to support
local artists and their own passion.
The Charlottesville property features an upper gallery that
includes items for purchase, such as unique greeting cards, books,
candles, socks, locally made jewelry, and other bespoke items. The
lower gallery offers displayed artwork for sale, and the hotel collects
a commission for every piece sold. But Whitney Dang, area director
of sales and marketing, says the dollars and cents are only one piece
of the revenue strategy.
"The revenue piece that we're hoping this drives is an experience
piece. The fi nancials are important, but really we want to bring a
local feel to guests coming to the hotel," she explains. "We want
people to take a picture to throw on Instagram and walk away with a
unique experience."
Dang says that's particularly important for hotels in tertiary
markets-to be able to play on the same experience and design
level as the big boys in cities such as New York or Chicago. And
that experience, she adds, can drive demand and lead to increased
revenue from additional guests.

A R T W O R K O N D I S P L AY A T Q U I R K H O T E L R I C H M O N D

P H OTO S : C O U R T E S Y O F 2 1 C , Q U I R K , M A M A S H E LT E R , A N D C O U RY H O S P I TA L I T Y

QUIRK HOTEL RICHMOND LOBBY



Boutique Design - Spring 2020

Table of Contents for the Digital Edition of Boutique Design - Spring 2020

Boutique Design - Spring 2020
From the Publisher
Front of House
Movers and Makers: BD’s Up-and-Coming Hoteliers
Future Forward: Brands Forecast
Ante Up: New Hotel Revenue Streams
Just Right: Mid-Sized Design Firms
Museum Hotel Antakya
Arctic Bath
Head of the Class: The 2020 Boutique 18
Products: Inspiration for Every Room
Ad Index
Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Intro
Boutique Design - Spring 2020 - Boutique Design - Spring 2020
Boutique Design - Spring 2020 - Cover2
Boutique Design - Spring 2020 - 1
Boutique Design - Spring 2020 - 2
Boutique Design - Spring 2020 - 3
Boutique Design - Spring 2020 - From the Publisher
Boutique Design - Spring 2020 - 5
Boutique Design - Spring 2020 - Front of House
Boutique Design - Spring 2020 - 7
Boutique Design - Spring 2020 - 8
Boutique Design - Spring 2020 - 9
Boutique Design - Spring 2020 - 10
Boutique Design - Spring 2020 - 11
Boutique Design - Spring 2020 - 12
Boutique Design - Spring 2020 - 13
Boutique Design - Spring 2020 - Movers and Makers: BD’s Up-and-Coming Hoteliers
Boutique Design - Spring 2020 - 15
Boutique Design - Spring 2020 - 16
Boutique Design - Spring 2020 - 17
Boutique Design - Spring 2020 - 18
Boutique Design - Spring 2020 - 19
Boutique Design - Spring 2020 - Future Forward: Brands Forecast
Boutique Design - Spring 2020 - 21
Boutique Design - Spring 2020 - 22
Boutique Design - Spring 2020 - 23
Boutique Design - Spring 2020 - 24
Boutique Design - Spring 2020 - 25
Boutique Design - Spring 2020 - 26
Boutique Design - Spring 2020 - 27
Boutique Design - Spring 2020 - 28
Boutique Design - Spring 2020 - 29
Boutique Design - Spring 2020 - Ante Up: New Hotel Revenue Streams
Boutique Design - Spring 2020 - 31
Boutique Design - Spring 2020 - 32
Boutique Design - Spring 2020 - 33
Boutique Design - Spring 2020 - 34
Boutique Design - Spring 2020 - 35
Boutique Design - Spring 2020 - 36
Boutique Design - Spring 2020 - 37
Boutique Design - Spring 2020 - Just Right: Mid-Sized Design Firms
Boutique Design - Spring 2020 - 39
Boutique Design - Spring 2020 - 40
Boutique Design - Spring 2020 - 41
Boutique Design - Spring 2020 - 42
Boutique Design - Spring 2020 - 43
Boutique Design - Spring 2020 - 44
Boutique Design - Spring 2020 - 45
Boutique Design - Spring 2020 - Museum Hotel Antakya
Boutique Design - Spring 2020 - 47
Boutique Design - Spring 2020 - 48
Boutique Design - Spring 2020 - 49
Boutique Design - Spring 2020 - Arctic Bath
Boutique Design - Spring 2020 - 51
Boutique Design - Spring 2020 - 52
Boutique Design - Spring 2020 - 53
Boutique Design - Spring 2020 - 54
Boutique Design - Spring 2020 - Head of the Class: The 2020 Boutique 18
Boutique Design - Spring 2020 - 56
Boutique Design - Spring 2020 - 57
Boutique Design - Spring 2020 - 58
Boutique Design - Spring 2020 - 59
Boutique Design - Spring 2020 - 60
Boutique Design - Spring 2020 - 61
Boutique Design - Spring 2020 - 62
Boutique Design - Spring 2020 - 63
Boutique Design - Spring 2020 - 64
Boutique Design - Spring 2020 - 65
Boutique Design - Spring 2020 - 66
Boutique Design - Spring 2020 - 67
Boutique Design - Spring 2020 - 68
Boutique Design - Spring 2020 - 69
Boutique Design - Spring 2020 - 70
Boutique Design - Spring 2020 - 71
Boutique Design - Spring 2020 - 72
Boutique Design - Spring 2020 - 73
Boutique Design - Spring 2020 - Products: Inspiration for Every Room
Boutique Design - Spring 2020 - 75
Boutique Design - Spring 2020 - 76
Boutique Design - Spring 2020 - 77
Boutique Design - Spring 2020 - 78
Boutique Design - Spring 2020 - 79
Boutique Design - Spring 2020 - 80
Boutique Design - Spring 2020 - 81
Boutique Design - Spring 2020 - 82
Boutique Design - Spring 2020 - 83
Boutique Design - Spring 2020 - 84
Boutique Design - Spring 2020 - 85
Boutique Design - Spring 2020 - 86
Boutique Design - Spring 2020 - Ad Index
Boutique Design - Spring 2020 - Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Cover3
Boutique Design - Spring 2020 - Cover4
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020winter
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020fall
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020spring
https://www.nxtbook.com/nxtbooks/boutiquedesign/201912
https://www.nxtbook.com/nxtbooks/boutiquedesign/201911
https://www.nxtbook.com/nxtbooks/boutiquedesign/201910
https://www.nxtbook.com/nxtbooks/boutiquedesign/201909
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190708
https://www.nxtbook.com/nxtbooks/boutiquedesign/201906
https://www.nxtbook.com/nxtbooks/boutiquedesign/201905
https://www.nxtbook.com/nxtbooks/boutiquedesign/201904
https://www.nxtbook.com/nxtbooks/boutiquedesign/201903
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201812
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201811
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201810
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201809
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201806
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201805
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201804
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201803
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201712
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201711
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201710
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201709
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201707
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201706
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201705
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201704
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201703
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20170102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201612
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201611
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201610
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201609
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201606
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201605
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201604
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201603
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201512
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201511
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201510
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201509
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201505
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201504
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201503
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201412
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201411
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201410
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201409
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201406
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201405
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201404
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201403
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201312
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201311
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201310
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201309
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201307
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201306
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201305
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201303
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20130102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20121112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20111112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20101112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100708
https://www.nxtbookmedia.com