Boutique Design - Spring 2020 - 36

A RENDERING OF HARVEST HALL

New F&B Attitude
Food halls have exploded across the country
as a way to bring people together through
a unique F&B offering. While some are
standalone entities, hotels are finding ways
to capitalize on the trend. Take, for instance,
the 120-room Hotel Vin, part of Marriott's
Autograph Collection. Located on the
doorstep of the TEXRail station in Grapevine,
Texas and set to open this summer, the hotel
will be connected to Harvest Hall, a food hall
that features seven restaurant experiences.
While leaders at the food hall and hotel's
management company Coury Hospitality
say the design in itself will work to create a
destination, the offerings have the potential to
drive increased revenue for both operations.
The new-build features architecture by

36

SPRING 2020

Architexas and interiors by Streetsense that
match the vintage look of a rail station, while
featuring floor-to-ceiling windows to frame
views of the trains outside.
Coury Hospitality founder and CEO Paul
Coury says it's all about activating the spaces.
And that's a big reason why he pushed for a
larger food hall development instead of the
coffee outlet the owner originally planned
for the site. "How many cups of coffee can
you drink and sit in a room while looking at
the walls?" he says. "Action gets action, and
we wanted something to be a draw for the
development and the hotel."
"From a design perspective, one missing
link with food halls is around activation and
keeping the space busy after 7 p.m.," says Tom

Santora, chief commercial officer for Coury
Hospitality and managing director for both
Hotel Vin and Harvest Hall. To remedy that
problem, Harvest Hall includes an outlet called
the Third Rail, which will offer a lunch space
and then transform into a venue for live music,
food, drinks, and private events at night. The
venue seats 100 people indoors, while an
outdoor patio holds an additional 60 guests.
The plan is to not only draw in the hotel's
guests but also locals, which means the
destination can appeal to close to 500,000
surrounding residents in the market. "We're
creating a new destination with a uniquely
designed space to support both the hotel and
the food hall. The result will be to generate
top-line revenue," Santora says. BD



Boutique Design - Spring 2020

Table of Contents for the Digital Edition of Boutique Design - Spring 2020

Boutique Design - Spring 2020
From the Publisher
Front of House
Movers and Makers: BD’s Up-and-Coming Hoteliers
Future Forward: Brands Forecast
Ante Up: New Hotel Revenue Streams
Just Right: Mid-Sized Design Firms
Museum Hotel Antakya
Arctic Bath
Head of the Class: The 2020 Boutique 18
Products: Inspiration for Every Room
Ad Index
Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Intro
Boutique Design - Spring 2020 - Boutique Design - Spring 2020
Boutique Design - Spring 2020 - Cover2
Boutique Design - Spring 2020 - 1
Boutique Design - Spring 2020 - 2
Boutique Design - Spring 2020 - 3
Boutique Design - Spring 2020 - From the Publisher
Boutique Design - Spring 2020 - 5
Boutique Design - Spring 2020 - Front of House
Boutique Design - Spring 2020 - 7
Boutique Design - Spring 2020 - 8
Boutique Design - Spring 2020 - 9
Boutique Design - Spring 2020 - 10
Boutique Design - Spring 2020 - 11
Boutique Design - Spring 2020 - 12
Boutique Design - Spring 2020 - 13
Boutique Design - Spring 2020 - Movers and Makers: BD’s Up-and-Coming Hoteliers
Boutique Design - Spring 2020 - 15
Boutique Design - Spring 2020 - 16
Boutique Design - Spring 2020 - 17
Boutique Design - Spring 2020 - 18
Boutique Design - Spring 2020 - 19
Boutique Design - Spring 2020 - Future Forward: Brands Forecast
Boutique Design - Spring 2020 - 21
Boutique Design - Spring 2020 - 22
Boutique Design - Spring 2020 - 23
Boutique Design - Spring 2020 - 24
Boutique Design - Spring 2020 - 25
Boutique Design - Spring 2020 - 26
Boutique Design - Spring 2020 - 27
Boutique Design - Spring 2020 - 28
Boutique Design - Spring 2020 - 29
Boutique Design - Spring 2020 - Ante Up: New Hotel Revenue Streams
Boutique Design - Spring 2020 - 31
Boutique Design - Spring 2020 - 32
Boutique Design - Spring 2020 - 33
Boutique Design - Spring 2020 - 34
Boutique Design - Spring 2020 - 35
Boutique Design - Spring 2020 - 36
Boutique Design - Spring 2020 - 37
Boutique Design - Spring 2020 - Just Right: Mid-Sized Design Firms
Boutique Design - Spring 2020 - 39
Boutique Design - Spring 2020 - 40
Boutique Design - Spring 2020 - 41
Boutique Design - Spring 2020 - 42
Boutique Design - Spring 2020 - 43
Boutique Design - Spring 2020 - 44
Boutique Design - Spring 2020 - 45
Boutique Design - Spring 2020 - Museum Hotel Antakya
Boutique Design - Spring 2020 - 47
Boutique Design - Spring 2020 - 48
Boutique Design - Spring 2020 - 49
Boutique Design - Spring 2020 - Arctic Bath
Boutique Design - Spring 2020 - 51
Boutique Design - Spring 2020 - 52
Boutique Design - Spring 2020 - 53
Boutique Design - Spring 2020 - 54
Boutique Design - Spring 2020 - Head of the Class: The 2020 Boutique 18
Boutique Design - Spring 2020 - 56
Boutique Design - Spring 2020 - 57
Boutique Design - Spring 2020 - 58
Boutique Design - Spring 2020 - 59
Boutique Design - Spring 2020 - 60
Boutique Design - Spring 2020 - 61
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Boutique Design - Spring 2020 - 66
Boutique Design - Spring 2020 - 67
Boutique Design - Spring 2020 - 68
Boutique Design - Spring 2020 - 69
Boutique Design - Spring 2020 - 70
Boutique Design - Spring 2020 - 71
Boutique Design - Spring 2020 - 72
Boutique Design - Spring 2020 - 73
Boutique Design - Spring 2020 - Products: Inspiration for Every Room
Boutique Design - Spring 2020 - 75
Boutique Design - Spring 2020 - 76
Boutique Design - Spring 2020 - 77
Boutique Design - Spring 2020 - 78
Boutique Design - Spring 2020 - 79
Boutique Design - Spring 2020 - 80
Boutique Design - Spring 2020 - 81
Boutique Design - Spring 2020 - 82
Boutique Design - Spring 2020 - 83
Boutique Design - Spring 2020 - 84
Boutique Design - Spring 2020 - 85
Boutique Design - Spring 2020 - 86
Boutique Design - Spring 2020 - Ad Index
Boutique Design - Spring 2020 - Checking In: Josh Wyatt
Boutique Design - Spring 2020 - Cover3
Boutique Design - Spring 2020 - Cover4
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