Boutique Design - Winter 2020 - 10

JEFFREY BEERS

Founder and CEO
Jef frey Beers International

P H OTO S : E R I C L A I G N E L

PANEL:
Celebrating New York:
Changes, Challenges, and
What 's Nex t

A S E AT I N G A R E A AT R O C N AT I O N ' S N E W O F F I C E I N M A N H AT TA N ' S C H E L S E A N E I G H B O R H O O D

How has your New York-based firm
demonstrated its resiliency? I'm proud to say
that, given the last months, the firm is quite
busy. I'm very proud of my team for working
through this and being present remotely, in the
office, out of the office. 
We just completed a project in New
York for Jay-Z and his company Roc Nation.
He relocated to Manhattan's Chelsea area
and leased six floors on West 26th Street in
a remarkable building with wonderful light
and beautiful views. It encompasses eight
different companies on six different floors,
and the idea was to create a sort of residential
mansion. The culture at Roc is very warm,
very welcoming, and hospitality driven. He
has an extensive art collection and a number
of beautiful works from [established] and upand-coming artists throughout the world.
It was designed pre-pandemic but it
comprises many different private offices-the

open-area seating is somewhat limited,
which coincidentally worked quite well
during this situation. I just saw Desiree
Perez, the CEO, and she couldn't be more
thrilled that so many folks have elected to
come back to the office. It's such a pleasant
environment to be in. 
I had the pleasure of working with Jay
and curating [works] from his warehouse,
which has at least a couple hundred beautiful
examples. He is a unique person to work with;
extremely talented and has an incredible eye.
How will the city rebound? Positivity is an
incredible mantra. I grew up in this city, and
I will say: New York is New York. We will
bounce back. My grandfather said to me once:
'You can be scared, but never be afraid.' I
don't think New Yorkers are afraid. I think we
persevere. We work through it and we work
together. That's New York.
A M E E T I N G R O O M AT T H E R O C N AT I O N O F F I C E

10

WINTER 2020



Boutique Design - Winter 2020

Table of Contents for the Digital Edition of Boutique Design - Winter 2020

Boutique Design - Winter 2020
Contents
From the Editor
Front of House
2020 Gold Key Winners and Finalists
Leading Edge
Products: 2020 BD Product Design Competition
Ad Index
Checking In
Boutique Design - Winter 2020 - Boutique Design - Winter 2020
Boutique Design - Winter 2020 - Cover2
Boutique Design - Winter 2020 - 1
Boutique Design - Winter 2020 - Contents
Boutique Design - Winter 2020 - 3
Boutique Design - Winter 2020 - From the Editor
Boutique Design - Winter 2020 - 5
Boutique Design - Winter 2020 - Front of House
Boutique Design - Winter 2020 - 7
Boutique Design - Winter 2020 - 8
Boutique Design - Winter 2020 - 9
Boutique Design - Winter 2020 - 10
Boutique Design - Winter 2020 - 11
Boutique Design - Winter 2020 - 12
Boutique Design - Winter 2020 - 13
Boutique Design - Winter 2020 - 14
Boutique Design - Winter 2020 - 15
Boutique Design - Winter 2020 - 2020 Gold Key Winners and Finalists
Boutique Design - Winter 2020 - 17
Boutique Design - Winter 2020 - 18
Boutique Design - Winter 2020 - 19
Boutique Design - Winter 2020 - 20
Boutique Design - Winter 2020 - 21
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Boutique Design - Winter 2020 - 52
Boutique Design - Winter 2020 - 53
Boutique Design - Winter 2020 - Leading Edge
Boutique Design - Winter 2020 - 55
Boutique Design - Winter 2020 - 56
Boutique Design - Winter 2020 - 57
Boutique Design - Winter 2020 - 58
Boutique Design - Winter 2020 - Products: 2020 BD Product Design Competition
Boutique Design - Winter 2020 - 60
Boutique Design - Winter 2020 - 61
Boutique Design - Winter 2020 - 62
Boutique Design - Winter 2020 - 63
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Boutique Design - Winter 2020 - 76
Boutique Design - Winter 2020 - 77
Boutique Design - Winter 2020 - Ad Index
Boutique Design - Winter 2020 - 79
Boutique Design - Winter 2020 - Checking In
Boutique Design - Winter 2020 - Cover3
Boutique Design - Winter 2020 - Cover4
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