Boutique Design - Winter 2020 - 12

BY
ASSOCIATION
Nearly 20,000 members strong, the Asian American Hotel Owners
Association (AAHOA) is the U.S.'s largest hotel owners association.
And with the fact the majority of its members' hotels are small
businesses, it's no surprise that they've been hit hard by the COVID-19
pandemic. Here, AAHOA 2020-2021 chairman Biran Patel lays out the
organization's strategies for support and his outlook for the year ahead.
By Katie Kervin

What has been top of mind for AAHOA members
during the pandemic, and how is the organization
supporting them? Hoteliers across the country are
struggling with the liquidity crisis that is gripping
our industry. They are concerned about paying their
bills and paying their employees. While the stimulus
measures earlier this year brought some relief to
hotel owners, a recent industry survey found that
over half of hoteliers were in foreclosure talks with
their lenders, and over two-thirds said that their
businesses won't last another six months without an
additional stimulus package. AAHOA's advocacy team
continues to connect hoteliers with their lawmakers
so they can share their personal stories and explain
the severity of this pandemic on the industry. We are
still educating many lawmakers that the majority of
hotels are small businesses that employ the franchise
business model. Just because there's a national brand
name on the sign doesn't mean that brand owns the
hotel. The owner of the franchise is responsible for
the mortgage, the bills, and the employees.
AAHOA is also creating industry-leading
educational content to help hoteliers understand
COVID-19 and its impact on their businesses. We've
produced over 200 webinars on COVID-related
topics. Because the situation is changing so rapidly
from week to week, this sort of educational content
and outreach to our members is key to helping them
protect their employees, guests, and businesses.

Tell us about AAHOA's new partnership with the
International WELL Building Institute. [The
partnership] allows AAHOA members to access
special tools and resources that can help them
achieve the WELL Health-Safety Rating. Members
can also access live webcasts and member-only
events. We are working hard as an industry to
prioritize the health and safety of our guests and our
employees. This partnership complements AAHOA's
extensive COVID resources.
What is your outlook as we move into 2021? I am
optimistic that we will see the recovery gain
momentum once the vaccines are distributed
widely and demonstrated to work. This will spur the
consumer confidence that is key to getting people to
travel again and return to their pre-COVID activities.
That said, this recovery will be long. We are a nation
of over 300 million people, and the production and
distribution of the vaccines will take time. That's why
it is so important for Washington to provide small
business owners with the resources to keep the
lights on until our economy stabilizes. STR projects
that the hospitality industry will not recover fully
until 2024. BD

A A H O A C H A I R M A N B I R A N PAT E L

12

WINTER 2020



Boutique Design - Winter 2020

Table of Contents for the Digital Edition of Boutique Design - Winter 2020

Boutique Design - Winter 2020
Contents
From the Editor
Front of House
2020 Gold Key Winners and Finalists
Leading Edge
Products: 2020 BD Product Design Competition
Ad Index
Checking In
Boutique Design - Winter 2020 - Boutique Design - Winter 2020
Boutique Design - Winter 2020 - Cover2
Boutique Design - Winter 2020 - 1
Boutique Design - Winter 2020 - Contents
Boutique Design - Winter 2020 - 3
Boutique Design - Winter 2020 - From the Editor
Boutique Design - Winter 2020 - 5
Boutique Design - Winter 2020 - Front of House
Boutique Design - Winter 2020 - 7
Boutique Design - Winter 2020 - 8
Boutique Design - Winter 2020 - 9
Boutique Design - Winter 2020 - 10
Boutique Design - Winter 2020 - 11
Boutique Design - Winter 2020 - 12
Boutique Design - Winter 2020 - 13
Boutique Design - Winter 2020 - 14
Boutique Design - Winter 2020 - 15
Boutique Design - Winter 2020 - 2020 Gold Key Winners and Finalists
Boutique Design - Winter 2020 - 17
Boutique Design - Winter 2020 - 18
Boutique Design - Winter 2020 - 19
Boutique Design - Winter 2020 - 20
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Boutique Design - Winter 2020 - 53
Boutique Design - Winter 2020 - Leading Edge
Boutique Design - Winter 2020 - 55
Boutique Design - Winter 2020 - 56
Boutique Design - Winter 2020 - 57
Boutique Design - Winter 2020 - 58
Boutique Design - Winter 2020 - Products: 2020 BD Product Design Competition
Boutique Design - Winter 2020 - 60
Boutique Design - Winter 2020 - 61
Boutique Design - Winter 2020 - 62
Boutique Design - Winter 2020 - 63
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Boutique Design - Winter 2020 - 77
Boutique Design - Winter 2020 - Ad Index
Boutique Design - Winter 2020 - 79
Boutique Design - Winter 2020 - Checking In
Boutique Design - Winter 2020 - Cover3
Boutique Design - Winter 2020 - Cover4
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