Boutique Design - Winter 2020 - 27

GOLD KEY GUESTROOM MIDSCALE

WINNER

Y O U R S T R U LY D C
WA S H I N G TO N , D C

The Highlights: Yours Truly DC was designed as
a communal living room first and a hotel second,
with the intention of drawing in the worldly
wanderer with a lighthearted sensibility and
organic feel. In order to bring warm, hospitality
sensibilities to the brutalist structure, Simeone
Deary Design Group incorporated bohemian
luxury-inspired interior concepts, turning the
material tension into a beautifully balanced,
whimsical yet provocative design equation.
The hotel's 355 guestrooms feature layered,
eclectic designs to create a feeling of residential
respite and provide guests with an " I could live
here " vibe. A vintage-inspired color palette
provides further warmth and familiarity to
the space, complete with open custom closets,
heathered felt wallcoverings, and oversized beds
with chunky and worn leather headboards.

" Yours Truly is the creative study in a brutalist architectural and bohemian design movement
that bucks the traditional hotel stay formula-eclectic, curious, contrary, artistic, and
unexpected, " says Lisa Simeone, co-owner of Simeone Deary Design Group.

C A N VA S H O T E L
DALL AS

SOURCES:
DESIGN FIRM: STUDIO 11 DESIGN,
DALL AS; ARCHITECTURE FIRM: L ARUE
CONSTRUCTION, DALL AS;
C L I E N T : M A T T H E W S S O U T H W E S T;
P U R C H A S I N G F I R M : I N T E R S TAT E
HOTEL S, ARLINGTON, VIRGINIA;
PHOTO: JENNIFER MCNEIL BAKER

G E N E R AT O R D C

WA S H I N G TO N , D C

SOURCES:
DESIGN FIRM: STUDIO 11 DESIGN,
DALL AS; ARCHITECTURE FIRM: BBGM,
WA S H I N G T O N , D C ; C L I E N T : G E N E R AT O R ;
PURCHASING FIRM: NEIL LOCKE &

D E S I G N F I R M : S I M E O N E D E A R Y D E S I G N G R O U P, C H I C A G O ;
A R C H I T E C T U R E F I R M : // 3 8 7 7 , W A S H I N G T O N , D C ;
C L I E N T : B R O O K F I E L D P R O P E R T Y G R O U P, N E W Y O R K ;
P U R C H A S I N G F I R M : S L AT E P R O C U R E M E N T, C H I C A G O ;
P H O T O : N AT H A N K I R K M A N

FINALIST

FINALIST

SOURCES:

The Highlights: A space for travelers to be
creatively inspired, the hotel takes cues from
the local art scene. The narrative carries
through to the 75 guestrooms and suites,
creating midcentury charm with sculptural
lighting and patterned rugs. Rooms feature
exposed brick and a palette of warming gray,
a nod to the building's century-old heritage.
Lou Verne, Studio 11's sourcing, styling, and
art curation vertical, worked closely with local
artists to incorporate pieces that highlight
the historic character of the rooms and their
12-foot-high ceilings.

The Highlights: Trailblazer of designdriven affordable luxury, Generator's
Washington DC location brings 148 locally
inspired guestrooms to the Dupont Circle
neighborhood. Challenged with the task
of conserving space without sacrificing
style, the design team employed ultraminimal aesthetics in shared rooms with
glamorous accessories including rounded
floor-length mirrors, blackout drapes, and
patterned throw blankets. The beds are
overlooked by a unique work of art, giving
guests the sense of having their own space
and their own private art gallery.

A S S O C I AT E S (P U B L I C S PA C E S) , C H I C A G O ;
PHOTO: JOHN BELLENIS

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Boutique Design - Winter 2020

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