Food and Drink - Spring 2011 - (Page 214)

>r RESTAURANTS santa fe cattle co. Revamping Casual Santa Fe Cattle Co. is restructuring to create an atmosphere of fun. By Brian Salgado company profile Santa Fe Cattle Co. Headquarters: Baton Rouge, La. Employees: More than 2,000 Specialty: Southwest-style casual steak house John Lush, president: “The core of who we are is that it comes from our heart.” W hen DBMC Restaurants LLC purchased Santé Fe Cattle Co., they brought in John Lush as president. Lush knew the competition in the casual-dining category would be fierce given the current economic and competitive environment. Everyone hopes to catch the next big wave in food trends and the atmosphere and value pricing that will make them the destination of choice for demographics of all ages, income brackets and family sizes. However, its management and executives pour everything they have into every decision to improve the Santa Fe Cattle Co. experience. Lush and his fellow executives believe it is this passion that will push their concept ahead of the competitors, and they make sure customers feel the love, as well. “The core of who we are is that it comes from our heart,” Lush says. “We really strive for real, fresh fun. Our people are everything as relates to future success.” Santa Fe Cattle Co. was founded in 1996 by David K. Wachtel and Dan York. Wachtel had gained experienced in the restaurant business by working for Shoney’s and starting brands such as O’Charley’s and Logan’s Roadhouse. > >> Santa Fe Cattle Co. believes value pricing and atmosphere will help it stand out in the casual dining category. 214 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011