Manufacturing Today - Summer 2010 - (Page 73)

Order-Matic Corp. / 2009 sales: $27 million / HQ: Del City, Okla. / Employees: 140 / Products: Point-of-sale systems, signage systems and restaurant accessories / W.B. “Bill” Cunningham, CEO: “If you care about your client, then the money will come automatically.” Game Changers order-matic corp.’ s products help the fast-food industry work quicker and easier. by alan dorich A vendor must do more than simply satisfy the customers’ needs, Order-Matic Corp. (OMC) CEO W.B. “Bill” Cunningham says. Instead, the Del City, Okla.-based company strives to create innovations that will provide them with more efficiency. “We have to do that just to get our foot in the door,” he says. OMC specializes in point-of-sale (POS) and signage systems and restaurant accessories for “anyone who has drive-thru service,” Cunningham says. The company serves KFC, Taco Bell Corp., Pizza Hut Inc., Long John Silver’s Inc., A&W Restaurants Inc. and SONIC, which is its largest client. Cunningham started OMC in 1955, and originally operated the business out of his garage. According to the company, it was in that garage that he developed the first patented curbservice ordering system with a builtin speaker. Cunningham installed the new system at the former Cattlemen’s DriveIn, located in the Stockyards area of Oklahoma City. Carhops initially resisted Cunningham’s system, since they thought his invention would eliminate their jobs. However, OMC says, the system eventually became the standard for electronic communication in foodservice. Cunningham and his employees also had a breakthrough when they were hired by Troy Smith, the founder of Top Hat Drive-In, which eventually became SONIC. For the drive-in, OMC developed the Optimatic, a switchboard that could process two orders at once at a drive-in stall or drive-thru. “The first SONIC Drive-In location using the Photo: Stevie Simpson omc specializes in point-of-sale systems for drive-thru restaurants. SUMMER 2010 73

Table of Contents for the Digital Edition of Manufacturing Today - Summer 2010

Manufacturing Today - Summer 2010
Global Strategies
Continuous Improvement
Smart Pricing
Supply Chain
Business Value
Moving Forward
Westmark Products
Byrne Dairy
Ultrafryer Systems Inc.
Wil-Rich LLC & Wishek MFG LLC
American Precision Fabricators
Aqua Products Inc.
Black Diamond Equipment
Columbian Home Products
Control Devices LLC
Endustra Filter Manufacturers Inc
Heil Trailer International
Assembled Products
Order-Matic Corp.
Professional Building Systems Inc.
Smart Start Inc
Bosal International
Ausco Products Inc.
Brodart Company
Cambrex Corp.
Chapin International Inc.
Cleveland Gear Co.
Consolidated Precision Products
Control Flow Inc.
Douglas Autotech Corp.
Fetzer Architectural Products
The FNA Group
Fourslide Spring and Stamping Inc.
G.A. West & Company
Great Lakes Power Group
Grimm Brothers Plastics
Legends Furniture Inc.
National Tube Supply Co.
Optex Systems Inc.
Sunburst Electronics
V.E. Enterprises Inc
W. Soule & Company
Manufacturing Tomorrow

Manufacturing Today - Summer 2010