Manufacturing Today - Summer 2010 - (Page 84)

Bosal International / HQ: Lummen, Belgium / Proj. 2010 U.S. sales: $100 million+ / Products: Exhaust systems, catalytic converters, towbars and roof racks / Spencer Sterling, president of Bosal North American operations: “Bosal is a significant player in the exhaust system industry.” bosal says it is a leader in the design of systems that improve fuel consumption and reduce emissions. Up for the Upswing after surviving 2009 , bosal international is looking forward to happier times in 2010 . by alan dorich Many firms have suffered in the face of the economic downturn, but Bosal International has successfully weathered it with minimum disruptions, President of North American Operations Spencer Sterling says. “[We are] poised to take advantage of the inevitable upswing, which has already shown signs of having commenced,” he says. Based in Lummen, Belgium, Bosal International manufactures exhaust systems for passenger cars, trucks 84 SUMMER 2010 and industrial applications; catalytic converters; towbar systems; roof bars; and roof racks. Additionally, the company produces an extensive line of jacks and toolkits, precision steel tubing, cabins, warehouse racking systems and irrigation equipment. Sterling notes that the company started operations in Holland in 1923. Today, it operates in 43 different countries with a staff of more than 7,000. In addition, the company serves such clients as General Motors, Ford Motor Co., Land Rover Group Ltd., Volvo Group, Jaguar International, Volkswagen, Chrysler Group LLC, Mercedes-Benz, Audi and Bentley Motors. “Bosal is a significant player in the exhaust system industry,” Sterling says. “It has been involved with the international automobile industry for over 50 years, and has a very strong brand identity.” Sterling, who oversees the company’s North American operations from Ypsilanti, Mich., says Bosal’s presence as a supplier in many different countries gives it a lot of experience and innovation to pull from when dealing with international clients. “It very often happens that we approach a prospective customer in one

Table of Contents for the Digital Edition of Manufacturing Today - Summer 2010

Manufacturing Today - Summer 2010
Global Strategies
Continuous Improvement
Smart Pricing
Supply Chain
Business Value
Moving Forward
Westmark Products
Byrne Dairy
Ultrafryer Systems Inc.
Wil-Rich LLC & Wishek MFG LLC
American Precision Fabricators
Aqua Products Inc.
Black Diamond Equipment
Columbian Home Products
Control Devices LLC
Endustra Filter Manufacturers Inc
Heil Trailer International
Assembled Products
Order-Matic Corp.
Professional Building Systems Inc.
Smart Start Inc
Bosal International
Ausco Products Inc.
Brodart Company
Cambrex Corp.
Chapin International Inc.
Cleveland Gear Co.
Consolidated Precision Products
Control Flow Inc.
Douglas Autotech Corp.
Fetzer Architectural Products
The FNA Group
Fourslide Spring and Stamping Inc.
G.A. West & Company
Great Lakes Power Group
Grimm Brothers Plastics
Legends Furniture Inc.
National Tube Supply Co.
Optex Systems Inc.
Sunburst Electronics
V.E. Enterprises Inc
W. Soule & Company
Manufacturing Tomorrow

Manufacturing Today - Summer 2010