Manufacturing Today - Summer 2010 - (Page 88)

Ausco Products Inc. / HQ: Benton Harbor, Mich. / Employees: 120 / Products: OEM brakes Bill Heinrich, president and CEO: “One of our greatest strengths is our problem-solving ability.” ausco products’ brakes are used in markets such as mining and construction. No Slowing Down ausco products uses value-added engineering based on a century of experience. by marge d. hansen “When I joined Ausco Products 20 years ago as vice president of sales, the company’s standard selling method was to promote a catalog brake and sell a lot of them,” President and CEO Bill Heinrich says. “As I traveled the country and met with our largest customers, I began to see that just didn’t work for them. Each customer and each market had different criteria.” For the last 70 years of more than a century in business, Ausco Products Inc. of Benton Harbor, Mich., has 88 SUMMER 2010 focused on building OEM brakes for the construction, agricultural, mining, turf care and recreation vehicle markets. Ausco takes an in-depth engineering approach to developing the sophisticated braking systems these specialized applications require. The company offers the widest range of spring applied multi-disc, hydraulic calipers, mechanical calipers and ball ramp brakes available. “When a customer comes to us with a brake issue or an opportunity, one of our greatest strengths is our problem-solving ability,” Heinrich notes. “We stay away from the commodity approach and focus on tailoring a solution.” Ausco deals with 170 OEMs on a direct basis. “The agricultural market’s combines, balers and sprayers, for instance, are very different from the shuttle cars and roof bolters used in underground mining, which have to stand up to some of the most adverse conditions imaginable,” Heinrich explains. “With the acidic nature of the mining environment and the constant moisture, the brakes take a beating,” he adds. “We’ve developed enclosed systems that protect the braking systems from that harsh environment.”

Table of Contents for the Digital Edition of Manufacturing Today - Summer 2010

Manufacturing Today - Summer 2010
Global Strategies
Continuous Improvement
Smart Pricing
Supply Chain
Business Value
Moving Forward
Westmark Products
Byrne Dairy
Ultrafryer Systems Inc.
Wil-Rich LLC & Wishek MFG LLC
American Precision Fabricators
Aqua Products Inc.
Black Diamond Equipment
Columbian Home Products
Control Devices LLC
Endustra Filter Manufacturers Inc
Heil Trailer International
Assembled Products
Order-Matic Corp.
Professional Building Systems Inc.
Smart Start Inc
Bosal International
Ausco Products Inc.
Brodart Company
Cambrex Corp.
Chapin International Inc.
Cleveland Gear Co.
Consolidated Precision Products
Control Flow Inc.
Douglas Autotech Corp.
Fetzer Architectural Products
The FNA Group
Fourslide Spring and Stamping Inc.
G.A. West & Company
Great Lakes Power Group
Grimm Brothers Plastics
Legends Furniture Inc.
National Tube Supply Co.
Optex Systems Inc.
Sunburst Electronics
V.E. Enterprises Inc
W. Soule & Company
Manufacturing Tomorrow

Manufacturing Today - Summer 2010