Manufacturing Today - Winter 2011 - (Page 120)
Berger Paints Trinidad Ltd.
www.bergeronline.com/corporate/trinidad.aspx / HQ: Ports of Spain, Trinidad / Sales: $57 million+ (TTD) / Employees: 100 / Specialty: Paints and coatings / Shelly John, supply chain manager: “One of the benefits of the parent company is they invest in a lot of resources and technology.”
Berger Paints operates under the umbrella of Asian Paints, which is India’s largest paint company and is ranked among the top-10 decorative coatings companies in the world. Asian Paints has a footprint in 17 nations, with 23 paint manufacturing sites serving customers in 65 countries through Berger International, SCIB Paints – Egypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints boasts more than 2,500 SKUs. The company also has been rated best employer by a BT-Hewitt survey and the most admired company to work for by a ET-BT survey in 2000.
berger paints – trinidad offers a variety of colors and coatings to a range of end-users.
A Bevy of Color
berger paints trinidad meets the needs of coating consumers in the caribbean. by brian salgado
Despite the recession, consumers continue to demand nothing but the best from building materials suppliers. Berger Paints Trinidad Ltd. hears that demand loud and clear, and with help from its parent company – Asian Paints Group – the company can meet those demands while it keeps its price points affordable. “One of the benefits of the parent company is they invest in a lot of resources and technology,” Supply Chain Manager Shelly John says. 120
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“What we’re seeing in the market is a lot of people are moving to an economy line of paints that are cheaper but still vibrant in color. So, we need to formulate paint to serve that need and keep our premium products, as well.” Although Berger Paints made its splash in the Caribbean in 1954, the company was founded in 1760 by German chemist Lewis Berger in London. Along with a manufacturing plant in Trinidad, the company’s
Caribbean presence includes plants in Barbados and Jamaica. “We’re a big group, so we have access to a lot of technology, and we share the technology within these companies,” General Manager Omawatie Birbal says. “Then, we change the formulations to serve the issues in this market.” To better integrate advances from its various locations, the entire Berger group began sharing information through a software system called Navision in 2005. John says this helps every Berger Paints location deliver reports from each plant. “In any corner of the world, we know what is happening on the ground in any respective units,” he says. “It tells us what we’re doing wrong so we can fine-tune our requirements. “Before, each of us was looking at isolated units,” John continues. “Today, with this alignment, we can look regionally or internationally.” In Trinidad, Berger Paints caters to a number of different types of customers, including end-users, retail shops and industrial clients. To best serve this diverse base, Berger Paints Trinidad manufactures a variety of decorative and protective coatings, as well as numerous industrial and marine products.
Table of Contents for the Digital Edition of Manufacturing Today - Winter 2011
Manufacturing Today - Winter 2011
Freudenberg Household Products
O.K. Foods Inc.
Packaging Progressions Inc.
Burr Oak Tool Inc.
Patriot Forge Co.
Aseptic Solutions USA
Comex Group/Frazee Paint
Fabrica Fine Carpet and Rugs
Peerless Mfg. Co.
R.F. Hunter Co.
Advanced Fiber Technologies
Behringer Saws Inc.
Berger Paints – Trinidad Ltd.
DBS Manufacturing Inc.
Fisher Tank Co.
Hess Industries Inc.
New England Ropes
SET Enterprises Inc.
Total Electronics LLC
Weinbrenner Shoe Co.
Manufacturing Today - Winter 2011